Presentation by Colleen Brazil given to Sno-Isle Libraries Leadership Team April, 2010

1. Flash Rosenberg
Live From NYPL!
Whoismarktwain.com

2. Internet Librarian
2009

3. Keywords for 2010
• Mobile
• Social
• Social Mobile
• Cloud
• Leveraging What is Free

4. Gary Price Resource Shelf
• Gary’s Tip: There is a big role for
us to teach public about social
tools
• http://bit.ly/resourceshelf09

5. Usability
• 5 second test
• 3-4 people give 90% results
• Wayfinding, not clicks
• Follow the scent

6. Content
• User submitted photos of reading in favorite
spots http://www.hclib.org/pub/bookspace/
• Use whimsey - Make it fun
• EBSCO RSS feed by topic?
• Nav bars that change as page changes

7. Hennepin Book Space

8. Whimsey at DC Library

9. Social
• Social Reference: Harnessing the
hive mind
• Combine our community of
experts and librarians as
moderators to create a topical
knowledge base

10. Tank U
• Digital Downloads
• Bluetooth
• Movies, film trailers, lectures....
• In train stations, hospitals....
Flickr photos http://www.flickr.com/photos/drhenkenstein/1414014718/

11. Tank U

12. Stormy Weather
• Libraries in danger -- perception is
libraries = books
• Google, Amazon, B&N gearing up with
eBooks
• Change perception of the value we
provide
• Home delivery, collaborate with
publishers

13. Stormy Weather cont.
• Create value that we are uniquely
positioned to create
• Create conversations at the locus of
community
• Not a time to be timid or panic
• Look at what is going to save our bacon

14. 21 Century Library
• Apply for a card online? Use it as a
marketing opportunity
• Allow unmoderated comments with
word filters on
• Staff requirement to work on the digital
branch
• Weekly manager meetings to
discuss digital branch content

15. Sno-Isle Opportunities
• Streamline usability testing
• Add Whimsey to Web site
• Trim the Web site fat
• Customer centered content
• Download hotspots
• Web site personality

16. Internet Librarian
2009