Presentation provides the background for starting to learn the basics of new/social media

1. A Brief Introduction to Background and Basics of New and Social Media C. Blake Powers Marketing Consultant

2. What is New/Social Media? • Salvation of real journalism • Major sociological impact • Marketing revolution

3. Background: Media Maturity/Growth Curve General Specialization/ Hyperspecialization Specialized

4. Background: Media Maturity/Growth Curve Print Radio TV

5. Background: Generation That Shares • Does so in realtime • Tech is adapting toward full-time realtime • Old response cycles are dead & gone

6. Media Comparisons • Traditional: Talks At • New: Interactive • Social: Party line on steroids and meth

7. New & Social: Specialization to the Max! • Dead in traditional media • Mainstay within New & Social • Go direct to the source

8. Extreme Marketing: The Ugly • You and your customer have to react in realtime • You and your customer have to talk with, not to • You and your customer are subject to inspection, 24/7

9. Extreme Marketing: The Bad • You and your customer face single-point failure • You and your customer face information overload • You and your customer face the underbelly of the net

10. Extreme Marketing: The Good • There are no/few gatekeepers • The environment is target rich • The ability to target is unparalleled

11. Extreme Marketing: The Considerations • Data mining is in infancy, subject changing by the second targeting grains of sand in a super cyclone • Few real resources, but some good ones Webb Media, Scott Henderson, others

12. Extreme Marketing: You Have To Step Up • Parentis "Because I Say So" won't work they will laugh at you, deservedly so You do not own the conversation, even if you started it • Citations rule, except with the religious on a subject see John Barnes and the Doctrine of Persuasibility • There will be blunt words, harsh words, offensive words, and even threats deal: the answer to bad speech is more speech, not less • Be efficient and effective by being lazy make use of cascades/multitaskers

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14. Resources • Webb Media Group: http://www.webbmediagroup.com/ • Rational Discourse: http://laughingwolf.net/archives/000181.html • Blog World & New Media Expo: http://www.blogworldexpo.com/ • Tech & Real Time Web Presentation: http://blog.louisgray.com/2009/10/blog-world-expo-presentation-technology.html • Guy Kawasaki’s Blog: http://blog.guykawasaki.com/ • Bad Example’s How To Blog: http://www.badexample.mu.nu/archives/048447.php • Scott Henderson: http://rallythecause.com/ • Some good do’s & dont’shttp://www.slideshare.net/marieke/dos-and-donts-of-social-media