The document outlines the process for integrating 5 sites into 2 sites, including mapping existing site architectures, identifying stakeholders, creating personas, identifying core needs of the personas, creating a taxonomy to reflect those needs, wireframing templates and content, and user testing to create a more effective sales and property management site.
6. Create Personas
Young professional Student Family unit Retired
Impulse buys Creative Responsible Peaceful
Independent Sociable Financially conscious Thoughtful purchases
Likes bike riding Web savvy Likes picnics Likes gardening
Likes the cinema
7. Identify their core needs
Instant response Friendly service Peace of mind Stability
Easy processes Social contact Budget Reliability