A short presentation for the Connected Educator events at ULearn 2016 in Rotorua. #ulearn16 #cenz16

2. ABOUT ME

3. LEARNING EXPERIENCES HAVE
BECOME MORE COMPLEX

4. CHANGING NATURE OF LEARNING
EXPERIENCES

5. TRANSCENDING THE MATERIAL
“Experience is not about good industrial
design, multi-touch, or fancy interfaces. It is
about transcending the material. It is about
creating an experience through a device.”
MARC HASSENZAHL

6. Transfor
mational
Meaningful
Convenient
Usable
Reliable
Functional
LX PYRAMID
The Learner Experience
Pyramid describes different
levels at which learning
resources, services, solutions
and systems can be
experienced by learners &
staff.
Based on CX Pyramid by
Aberdeen Research after
Mark Scibelli and Stephen
Anderson.
FOCUS ON EXPERIENCES
FOCUS ON TASKS
Many traditional
LMS & learning
resource
experiences
Transformational
learning
experiences
Has personal significance
Memorable experience worth
sharing
Easy to use, works as
expected
Used without difficulty
Is available &
accurate
Works with
inconvenience

7. WHAT IS EXPERIENCE
DESIGN?

9. LX DESIGN
Learning
Design
User
Experience
Design
Service
Design
LX

10. METHODOLOGY

11. EMPATHY FOR THE USER

12. EMPATHY FOR THE USER
“Empathy is a noun. A thing. It is an
understanding you develop about another
person. Empathizing is the use of that
understanding – an action.”
INDI YOUNG

13. EXPERIENCE DESIGNER IS A
MISLEADING TERM

14. EXPERIENCES ARE CO-CREATED

15. ELEANOR CATTON: ON PURPOSE
Reading is a creative act: it cannot happen
automatically, and it cannot happen passively.
Any piece of writing is therefore as intimately
shaped by the reader’s imagination, their memories,
their intelligence, their disposition and their state of
mind, as by the writer’s.
ELEANOR CATTON

16. DESIGN FOR EXPERIENCE
Participatory design makes everyday people, such as users, an
integral part of the design process, especially at the early front
end.
Experience design has emerged recently as a new discipline in
response to the new information and communication
technologies. But I will argue that there is no such thing as
experience design. Experiencing is in people and you can’t
design it for someone else. You can, however, design
for experiencing.
http://www.maketools.com/articles-papers/NewDesignSpace_Sanders_01.pdf
LIZ SANDERS

17. YOU’RE NOT THE DESIGNER
• You lead the design process
• You bring on board everyone who can
contribute to the project from their own
expertise and experience
• You facilitate the collaboration to let
design happen

18. LX DOUBLE DIAMOND

19. DISCOVER DEFINE DEVELOP DELIVER
USER EMPATHY
Learner & stakeholder
interviews
Learner observation
Learning analytics
Persona
CHALLENGE DEFINITION
Workshops
Affinity diagramming
Scenario mapping
How might we…?
Challenge statements
RESEARCH
Technology research
Competitor analysis
Service design blueprint
Learner &
stakeholder driven
design research
Gain insights and
define challenges
Develop possible
learning solutions
through iteration
Improve and
optimize final learner
experience
TESTING
Usability testing
A/B testing
User observations & interviews
Generalchallenge
Specificchallenge
Specificsolution
PROTOTYPING
Paper prototyping
Journey mapping
User testing
Service design blueprint
Information architecture
IMPLEMENT
Feedback loops
A/B testing
Learning analytics
IDEA GENERATION
Sketching
Storyboarding
Scenario mapping

20. DISCOVERY

21. LEARNER OBSERVATION

22. CARD SORTING

23. USER INTERVIEWS

24. ONLINE INTERVIEWS

25. CODING CONVERSATIONS

26. REALTIME BOARD

27. DEVELOP

28. DISCOVER DEFINE DEVELOP DELIVER
USER EMPATHY
Learner & stakeholder
interviews
Learner observation
Learning analytics
Persona
CHALLENGE DEFINITION
Workshops
Affinity diagramming
Scenario mapping
How might we…?
Challenge statements
RESEARCH
Technology research
Competitor analysis
Service design blueprint
Learner &
stakeholder driven
design research
Gain insights and
define challenges
Develop possible
learning solutions
through iteration
Improve and
optimize final learner
experience
TESTING
Usability testing
A/B testing
User observations & interviews
Generalchallenge
Specificchallenge
Specificsolution
PROTOTYPING
Paper prototyping
Journey mapping
User testing
Service design blueprint
Information architecture
IMPLEMENT
Feedback loops
A/B testing
Learning analytics
IDEA GENERATION
Sketching
Storyboarding
Scenario mapping

29. SIMILAR TECHNIQUES
• Journey mapping (emotional)
• Scenario mapping (narrative)
• Service Design Blueprint (channels)

30. From https://sustainableservice.wordpress.com
Keeping Graduates Green
JOURNEY MAPPING

32. WHEN DO YOU USE JOURNEY MAPPING?
• For an existing learning solution, object or
service
• To get an overview of all the elements and
stakeholders
• To map all the touch points
• To identify emotions associated with interactions
• To identify pain points
For a new learning solution or service
To map out projected elements and stakeholders
To anticipate obstacles or barriers for learners or
staff

33. USER RESEARCH IN INITIAL
3 HOUR MAPPING SESSION

34. FURTHER RESEARCH TO INFORM
DIGITAL COLLABORATIVE MAP

35. FINAL LEARNER JOURNEY MAP

36. MAP DETAIL

38. ADDRESS THE PAIN POINTS:
IMPROVED COMMUNICATION
CHANNELS

39. DELIVER

40. DISCOVER DEFINE DEVELOP DELIVER
USER EMPATHY
Learner & stakeholder
interviews
Learner observation
Learning analytics
Persona
CHALLENGE DEFINITION
Workshops
Affinity diagramming
Scenario mapping
How might we…?
Challenge statements
RESEARCH
Technology research
Competitor analysis
Service design blueprint
Learner &
stakeholder driven
design research
Gain insights and
define challenges
Develop possible
learning solutions
through iteration
Improve and
optimize final learner
experience
TESTING
Usability testing
A/B testing
User observations & interviews
Generalchallenge
Specificchallenge
Specificsolution
PROTOTYPING
Paper prototyping
Journey mapping
User testing
Service design blueprint
Information architecture
IMPLEMENT
Feedback loops
A/B testing
Learning analytics
IDEA GENERATION
Sketching
Storyboarding
Scenario mapping

41. ON PROTOTYPING
“If a picture is worth a 1000
words, a prototype is worth a
1000 meetings.”
TOM & DAVID KELLEY

42. PROTOTYPING
• What is the minimum you can rapidly
create?
• Get something in front of people
• Get feedback
• Create a new prototype

43. PROTOTYPING ON PAPER

44. ONLINE PROTOTYPE TESTING

45. ACCESS MINI LX DESIGN TOOLKIT
• Poster of LX Double Diamond
• Handouts to get started on User Research:
User interviews, Empathy Maps and
Persona,
• Journey Maps
• Lean LX Cycle
http://tinyurl.com/ulearn-lxtoolkit

46. STAY IN TOUCH
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