Copywriting vs Ghostwriting: Many service business owners want to create compelling online marketing content, but are concerned that copywriting "won't sound like me." In a sense, copywriting is ghostwriting. The copywriter channels your message. For the video http://www.youtube.com/watch?v=89qtBBwLEcg From Cathy Goodwin, Ph.D. of http://www.CathyGoodwinMarketing.com

1. “Copywriting vs. Ghostwriting
(and why you should care)”
By
Cathy Goodwin, Ph.D.
http://www.CathyGoodwinMarketing.com

2. Somebody asked me …
Do you do ghost writing?

3. Ghostwriting
• Somebody writes for you but uses your name.
• The REAL writer is anonymous.

4. Copywriting
Traditional definition:
Writing to persuade.
Part of marketing and advertising.
Current definition:
Encompasses role of marketing
to include relationships with
clients and prospects.

5. Copywriting includes …
Websites
-
Social Media
- Blogs
- FB / LI / TW and more
-
Ebooks and Reports (especially giveaways)
-
Sales letters

6. Traditional Ghost Projects
Memoirs
Speeches
Letters
Legal briefs and opinions

7. Copywriting is Ghostwriting PLUS
Your sales letter goes out over your name and website.
Your ebooks deliver marketing as well as information.

8. T he REAL question is …

9. Does Your Writer Have
To Sound Like You?
Message will be more important than exact style.
“Anybody can do this. If I can, you can!”
“I am passionate about helping my clients within the law.”
Think of emotional rather than logical impact.
Focus on position rather than personality.
Authority figure
“Buddy” or “Girl Next Door”
Celebrity

10. Next Steps
• http://www.CathyGoodwinMarketing.com
• http://budurl.com/copyfix
• http://budurl.com/jumpcall