Developing your app; distribution options; getting into the App Store; post launch promotion; plus tracking usage of your application

1. IPHONE DEVELOPMENT
LIFECYCLE
Keith Davey

2. BACKGROUND
• Before the IPhone
• Killer App already on the device - The App Store
• One SDK
• Only 1 Year old - July 11th 2009
• Over 56,000 apps, so over 1000 per week

3. COMPETITION
• Nokia Ovi Store
• Android Marketplace
• Palm Pre App Catalog
• Blackberry App World
• Microsoft Windows Marketplace for Mobile

4. DEV PROGRAM
Two Options:
• Standard - $99
• Enterprise - $299
Then you wait....

5. PORTAL
So you’re done right?

6. ITUNES CONNECT

7. CONTRACTS
• Two types of Contract - Free and Paid
• Free can be agreed online
• Paid requires Tax and Banking information
• Only One bank account per account
• Has to be posted to Apple’s legal team

8. TAX
Then you wait .....

9. UPDATES

10. SUBMISSION
• Great! You’ve developed your app
• Submit through ITunes Connect
• ChooseCategories, Upload Screenshots, target
language
• 85 pricing tiers - from free to $999

11. TARGET DEVICE
• IPod Touch has no camera, gps - YET
• 3GS adds compass, better camera
• Devices run at different speeds
• Big changes with 3.0

12. APP TEXT
700 Characters
Search is on the start of
words - Color Puzzle is
found for Color but not
Puzzle

13. TEXT TRICKS

14. APPROVAL
• More Waiting
• No Porn! but thats not all
• All external links must be live
• For one day only top your category
• Rejection will mean resubmitting

15. PROBLEMS
• Adult Material
• Too much bandwidth
• Chargebacks
• Deceptive Marketing
• Awful Customer Experience
• Memory Problems

16. UPDATES
• Require resubmission
• Same wait time
• Pushes you back to the top of your category on
release day

17. REVIEW SITES

18. ANALYTICS
Supplied by Ad
companies such
as:
Pinch Media
AdMob

19. USAGE
Only 20% open a
free app after the
first day - Paid
apps not much
better.
You need a great
app for ads to pay
off.

20. THANK YOU
keith@marinosoftware.com
http://www.twitter.com/
keithd1998