1. Catherine Towne
J CREW: DIGITAL STRATEGY

2. • Known women’s retail store that offers clothing, accessories, gifts and
different home décor
• Highly respected and known brand that is known internationally. There are
many stores throughout the nation that have found much success in what
they do and have made a great name for themselves
HISTORY

3. • The target market of J Crew is woman from ages 17-50 and dress in high
end fashion, following today’s trends
• This range satisfies J Crew’s clients because it gives room for new designers
and broadens the use of social media while designers target a younger and
more trendy audience
TARGET MARKET

4. • Campaign Name: “A Step Into Style”
• Campaign will be promo code based
• Promo code will be for 50% off for all customers who sign up through
Facebook
• Facebook ads that read on the side bar, “A Step Into Style” bumper
stickers sent to each of their customers who signed up and received a
promo code
“A STEP INTO STYLE”
BIG IDEA

5. • The amount of codes that are added up at the end of the month are the
new customers and new purchases we have brought in
• If we reach the goal then we will lower the campaign to 25% off and if
not, increase it to 60% off
Use the codes that come from social media because it is our best tracking
point
KEY PERFORMANCE INDICATOR

6. Instagram and Twitter – “likes” or “favorites” result in promo codes.
• Fastest way to attract customers
• Blog set up to show off merchandise along with comment boxes for
feedback
• This will help promotion along with quality of merchandise
TOOLS AND TACTICS

7. • Blogging
• Blog set up to show off merchandise along with comment boxes for
impactful feedback
TOOLS AND TACTICS

8. • Facebook ads expenses
• Will promote for six months
• 3 hours per day for six months
• Cost around 135,000 dollars
Strategically plan it so that the ads are not present for three hours straight. We
will find the hours where the promo is most effective after the first month and
have the ads flash at those times.
BUDGET

9. • Amount of Promo Codes sent via social media will track the amount of
customers participating in campaign, “A Step Into Style”
• With Promo Code, discounts begin at 25%
• Utilizes social media such as: Facebook, Twitter, and Instagram to
customer base
SUMMARY

10. • Begin blog for feedback on campaign and quality of merchandise
• Targets wide range of ages and professions into fashion industry
• Brings in new and improved customers through latest marketing (social
media)
http://www.ebates.com/coupons/j-
crew/index.htm;jsessionid=abc1lWY4kqiwn7TXd89uu
SUMMARY CONT.