4. .....A WORD ABOUT GOOGLE!
If you use GOOGLE rather than the
subscription journals and databases
Middlesex provides for you remember to use
the ADVANCED SEARCH option which allows
for a more structured and specific search!
Once we start looking at the database
Middlesex provides you will see what I mean.
5. ALLOWS YOU TO REFINE THE SEARCH
STRATEGY
ADD LIMITERS-CONTROL THE PROCESS
7. DEFINITIONS
JOURNALS
-Contain articles that discuss current
research in very specifc areas.Articles have
abstracts-descriptions to tell you what’s in
them
-Short,academic ‘magazines’ that come out
regularly
-Organised by date, volume and issue
number, even when the journal is online
8. ABSTRACTS V FULL TEXT
An abstract is a short description of the
article, plus the details you’ll need to find it
somewhere
Full text is literally the whole text of the
article, immediately accessible
On most of the databases you can choose to
search for Full Text only-see the database’s
help page to find out how
9. WE’LL LOOK AT EJOURNALS FIRST-FROM THE
EJOURNALS LIST
17. SEARCHING DATABASES
Databases are large collections of many
journals containing many more articles
Different databases cover different subjects
They all work slightly differently but all will have
a Search Box to type in subject keywords
Middlesex subscribes to lots of high quality
online resources to help you with your research
18. BEFORE YOU START LOOKING
MAKE A PLAN!!!!!
Have an idea of what ou want to find
Write down lots of subject keywords to help you
find it
Include synonyms-words with similar meanings or
different spellings of the same word(is it
organisation OR organization?)
19. SUBJECT KEYWORDS
Write keywords down as you go along
As you are looking at your Results List you
will see other keywords-write them down as
they may be useful to use later
You can try new combinations of words to
Narrow or Broaden your search
20. SEARCHING PHRASES
When searching by phrase you might want to
try different phrases that have a similar
meaning
Some of the results may be the same but you
may also get some new and significant results
For Market Research try
Market Analysis
Consumer Research
Product Research
as possible search keywords or phrases
21. DATABASES FOR JOURNAL ARTICLES-BUSINESS
SOURCE COMPLETE
Our biggest database. Covers approx 2
million articles,reports,company
profiles,videos abstracts.
So don’t forget to narrow your search to
items you can see straight away by ticking
the ‘full text only’ box
22. RESOURCES FOR MARKET RESEARCH REPORTS
KEYNOTE
Access to over 3000 Uk and European market
Intelligence reports
New titles added or updated every month
Our subscription provides access to Business
Ratio Reportswhich compare, contrast and
analyse the financial performance of the
leading companies in each sector
Over 30 business sectors, business
services,lifestyle etc
23. KEYNOTE(CONT’D)
Reports generally written by the companies
who supply them
Each report has detailed references, global
market and company profiles section
42. BUSINESS SOURCE COMPLETE
INDUSTRY PROFILE
Choose
Advanced
Search
Type in your subject
keywords enclosed
in quote marks and
choose Industry
profile as the
Publication Type
72. PRINT/SAVE/EXPORT
If you have
established a
REFWORKS
account you
can export this
citation to that
73. SET UP YOUR REFWORKS ACCOUNT
Refworks is a
Bibliographic
Management Tool
74. DATABASES-FINALLY
Evaluate your search results
Initially decide which articles you are going
to read and and which ones are not useful
Evaluation is a critical skill-by this time you
will know how to do it
The more you do this the more you will
perfect it
75. EVALUATING SITES ON THE INTERNET-NON
MIDDLESEX-CONSIDER THESE..............
Relevance-How useful is this site to your
topic?
Authority-Who wrote and maintains the site?
Bias-Is there a Bias? Everyone is biased but
how does it affect the site?
Currency-Is the site up-to-date?
Feel-Easy to navigate? Links working?
80. RESOURCES FROM OTHER LIBRARIES
Inter Library loan/SCONUL card
-If you wish to obtain a journal article and/or
book from another library you have a couple
alternatives. You may either see about
getting a SCONUL card from us to take to
another institution OR
-Complete an Inter library loan form and send
it to us and we will try to obtain the item for
you
84. SCONUL CARD-TAKE YOUR MIDDLESEX
STUDENT CARD AND THE SCONUL CARD
Ask at the
HelpDesk on the
Ground Floor for
one of these forms
complete it and
return to the Help
Desk for a card
85. DISSERTATIONS
You can look at some past Middlesex
Marketing Dissertations by searching the
Library Catalogue
You may wish to look at Dissertations from
outside Middlesex via ETHOS(the British
Library service for Digitised
Dissertations/Theses
87. GO TO THE LIBRARY CATALOGUE
DO A GENERAL KEYWORD SEARCH
88. RESULTS
You will need to
ask the help
Desk on the
Ground Floor
for a
Dissertation
Request form.
Complete it and
give it to them
and and they
will bring it out
for you
