1. WHAT ABOUT IDENTITY?
Repercussions of convergence on organizational
systematized identity
Catarina Lélis [lelis@ua.pt]
Doutoramento em Informação e Comunicação em Plataformas Digitais (FLUP + DECA-UA)

2. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Every organization has its own identity,
which can serve as a force to promote
change or, on the contrary, to fight
change, depending on members
involvement.
Convergence is a type of change
through innovation.

3. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Convergence may have repercussions on organizational claims and identity vehicles, namely
on the following three events:
Fusions and Participatory Kleinrock’s
alliances culture vision
Multiplicity of identities Produsage of New identity
identity vehicles vehicles

4. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
What
Where
identity
How
What for
Systematized identity represents the management of
intangible identity aiming its explicit manifestation

5. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
What
Where
identity
Heritages
Competences
Culture
Routines
How
What for
Systematized identity represents the management of
intangible identity aiming its explicit manifestation

6. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
What
Where
identity
Heritages
Competences Climate
Culture Beliefs Mission
Routines Behaviors
How
What for
Systematized identity represents the management of
intangible identity aiming its explicit manifestation

7. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
What
Where
identity
Heritages
Competences Climate
Culture Beliefs Mission
Routines Behaviors
Cohesion
Differentiation
How Belonging
Loyalty
Sharing
What for
Systematized identity represents the management of
intangible identity aiming its explicit manifestation

8. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
What
Where
identity
Heritages
Competences Climate
Culture Beliefs Mission
Routines Behaviors
Communication Cohesion
Differentiation
How Belonging
Loyalty
Sharing
What for
Systematized identity represents the management of
intangible identity aiming its explicit manifestation

9. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Fusions and alliances
Cultures imposing beliefs and values
Multiple identities: divergent cultures and styles
+x-÷ =

10. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Fusions and alliances
Knowledge Convergence
Transdisciplinarity
Cultural Convergence
Different Business Model
Professional Convergence
One Man Show

11. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Fusions and alliances
A leader should assume the role of identity entrepreneur

12. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Participatory culture
Content users are no longer in a remote place far from producers - they are produsers
Systematized identity contents produsage by organizational members
®

13. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Participatory culture
Intervenient Convergence
Identity appropriation

14. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Participatory culture
Identity standards manual should be reinvented adapting to
participation

15. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Participatory culture
Identity standards manual should be reinvented adapting to
participation

16. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Kleinrock’s vision implemented in organizations
Lack of contact with traditional identity holders/vehicles
In Smart Spaces new identity holders/vehicles will be necessary

17. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Kleinrock’s vision implemented in organizations
Technological Convergence
Access Convergence
Agnostic access to network
Application Convergence
Agnostic access to network

18. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Kleinrock’s vision implemented in organizations
Aggregator able to unite into a coherent interface all
technological resources global workers need

19. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Kleinrock’s vision implemented in organizations
Aggregator able to unite into a coherent interface all
technological resources global workers need

20. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Kleinrock’s vision implemented in organizations
Aggregator able to unite into a coherent interface all
technological resources global workers need, disseminating
organizational claims by means of systematized identity

21. WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity
Kleinrock’s vision implemented in organizations
Aggregator able to unite into a coherent interface all
technological resources global workers need, disseminating
organizational claims by means of systematized identity

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