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10 step mktg plan-cat
1. 10 STEP Marketing Plan for POND’S White Beauty Cat Ansay March 2012
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6. PTM needs to be noticed and attractive I am happy when I feel confident with the way I look I want to be attractive to be noticed Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I am content when I find true love
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10. POND’S IS #1 IN NICHE MARKET Price vs. Age Matrix PONDS White Beauty PONDS Flawless White PONDS Age Miracle OLAY White OLAY Regenerist OLAY Total Effects LOREAL White Perfect NIVEA GARNIER SKINWHITE MAXIPEEL
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12. Skin white has imitated ponds’ promise of providing lighter skin in just 7 days