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Ecommerce and Internet Marketing Richard Hill
ELBERT HUBBARD June 19, 1859 - May 7, 1915  ,[object Object],[object Object],[object Object],[object Object],[object Object]
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ECOMMERCE STATISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ECOMMERCE  BENEFITS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW DO PEOPLE ACT? Find SEO PPC Decide Information Act Bookmark/Return Buy Environment Design Interactivity Ease Navigation Accessibility Trust Search engines Your site Search engines  80% Social media
ECOMMERCE TOP TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEM, SEO & PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO DON’TS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO DOS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LOCAL SEO
LOCAL SEO
PAY PER CLICK ,[object Object],[object Object],[object Object],[object Object],[object Object]
EMAIL MARKETING Opt in / prior consent Existing customer / business relationship
EMAIL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BILL GATES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RICHARD HILL   Web Design | Web Development | Internet Marketing + 44 1 225 840 490 |  richardhill@e-crmcouk | 115 Church Road, Bath, BA2 5JJ

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Ecommerce for-sbf-210911-sl

  • 1. Ecommerce and Internet Marketing Richard Hill
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. HOW DO PEOPLE ACT? Find SEO PPC Decide Information Act Bookmark/Return Buy Environment Design Interactivity Ease Navigation Accessibility Trust Search engines Your site Search engines 80% Social media
  • 7.
  • 8.
  • 9.
  • 10.
  • 13.
  • 14. EMAIL MARKETING Opt in / prior consent Existing customer / business relationship
  • 15.
  • 16.
  • 17.