"Balancing Aesthetics and Sustainable Design to Maximize Profitability IQPC’s Sustainable Façade and Design Engineering Conference is the 3rd event in our series of global façade engineering events. This conference will review the most recent in sustainable design including hydroponically grown vegetation and rainwater, highlight the interest in Green Buildings and innovation, how to compete with other countries who are implementing such designs to their construction projects and up-to-date information on emerging technology as it rapidly changes. Joins us as we explore the newest in façade engineering. "

1. Sign-up Before April 2nd and
SAVE UP TO $1,547! See page 7.
Balancing Aesthetics and Sustainable Design to Maximize Profitability
Featured Moderator and Hear from innovators from
Conference Chair leading industry organizations
Walter F. Chatham FAIA LEED AP, and cutting edge firms including:
Founder, Walter F. Chatham • FX Fowle Architects
Architect
• Kiss + Cathcart, Architects
• Polshek Partnership
Featured Keynote Speaker • Kohn Pedersen Fox Associates
Marc Wouters • Phoenix Groups Design-Build LLC
Head, Executive Chairperson • Steven Winter Associates
Marc Wouters Architecture & Urban • The Congress for New Urbanism
Design, Congress for New Urbanism-New • Werner Sobek
York State Chapter
• Oppenheim Architecture and Design
• Dattner Architects
Featured Keynote Speaker
• Kieran Timberlake
• Green Real Estate Law Journal
Andrew Zumwalt-Hathaway
Director of Sustainability
• Arup
Steven Winter Associates …and many more!
Learn from esteemed Partners, Principals and Developers who have developed
innovative tools and design techniques, including how to:
✔ Integrate desired themes and designs into a sustainable façade
✔ Produce and/or harvest energy, water and other naturally occurring resources through
façade design
✔ Appropriately balance design concepts with energy needs of high rises
✔ Minimize initial cost, therefore shortening payback period of skyscrapers
✔ Choose best design practices to meet climate driven needs
Media Partner
www.sustainablefacadedesign.com

2. Who Will Attend
Partners, Principals, Associates,
Project Managers, Developers,
Heads of Sustainability, Heads of
Architecture, Heads of Design,
Heads of Infrastructure at:
• Architecture Firms
• Façade Engineering Firms
• Property Development Firms
• Energy Modelling Firms
• Construction Management
Dear Colleagues: Firms
In recent years, the need for sustaina
ble facades has gained much impetus
With legislation pushing for alternat .
ive energy generation and as prop About the Organizer
developers look to shorten the pay erty
back period of skyscrapers & high
buildings, the façade, being that it rise Infrastructure IQ, a division of
holds the largest exposed surface
now viewed as the main energy prod area, is IQPC, is dedicated to providing
ucer rather than an energy liability.
Significant advancement has come practical, detailed information
to bear and architects have begun
deploy these technologies in varied to through conferences, training
settings.
programs, webinars, and our
Several challenges still remain, how monthly e-newsletter. By providing
ever. First, although technology is
improving, designers must achieve accurate, objective, and up-to-date
a balance between the aesthetic des
of the façade, the amount of energy igns developments and trends in various
the actual façade can produce and
feasibility of the actual geometry. the industries, Infrastructure IQ enables
The relationship between the faça
the interior of the building is also de and organizations to remain competitive
central to the design, as it directly
the payback period as well as the affects and profitable.
health and safety of the occupants
building on a long term basis. of the
The US regulatory landscape continu Sponsorship and
es to evolve rapidly and remains an
area of concern for architects and
property developers. Major cities, Exhibition Opportunities
New York and Philadelphia, have beg such as
un a drastic shift into green building
construction, not just for new con Sponsorships and exhibits are
struction projects, but also for retr
existing buildings with green technolo ofitting excellent opportunities for your
gies. Innovations in glass, building company to showcase its
integrated photovoltaics (BIPV) and
techniques such as Deep Double Wal products and services to high-
will also be addressed. ls
level, targeted decision makers
attending IQPC’s inaugural
These and many other critical issues
will be explored and debated at the Sustainable Façade Design and
Innaugural Sustainable Façade Des Engineering Conference. IQPC
ign & Engineering Summit, providin
architects, developers and contrac g helps companies like yours
tors with critical information necessa
design and build effectively, profitab ry to achieve important sales,
ly, and sustainably.
marketing and branding
Best Regards, objectives by setting aside a
limited number of event
sponsorships and exhibit spaces –
all of which are tailored to assist
Join us at the Pre- your organization in creating a
Conference Workshops for platform to maximize its
Mohammed Islam
Program Director a Site Tour of One Bryant exposure at the event.
Infrastructure Energy and Utilitie Park. Limited seating is For more information on
s IQ
mohammed.islam@iqpc.com available to register sponsoring or exhibiting at this
today! See page 7. or upcoming events, please
contact Mario Matulich at
1 (212) 885-2719 or
sponsorship@iqpc.com.
2 1-800-882-8684 • www.sustainablefacadedesign.com

3. Day 1: Pre-Conference Workshops
Monday, May 24, 2010
A
8:00 am – 10:30 am 7:45 Registration for Workshop A
Methods in Ensuring Shortest Possible Payback Period
With the added costs typically associated in sustainable building, What will be covered:
architects and developers must carefully determine what energy- • Determining the anticipated energy requirement of a high rise building
producing technologies to employ, and methods of integrating these • Verifying the required energy output of the facade
technologies into the facade design, while maintaining visual appeal. The • Minimizing initial building cost in high rise facades
direct relationship, of the technologies in use to the building’s payback
period is most evident as it determines the initial cost, additional How you will benefit:
operating costs and the overall profitability of the building. Architects, • Best practices for determining energy requirements and meeting needs
construction managers and any other related energy modellers, must • Strategies to efficiently implement technologies in building design
collaborate when determining the energy requirements, and further • Up to date information on government incentives offered at state levels
resolve challenges in meeting these energy goals. Other issues of
sustainable production (i.e. water harvesting, solar radiation reduction) Workshop Leaders:
must be resolved to further determine the potential output of the Cameron Thomson
building. Senior Sustainability Consultant
Arup
David Michael Cohen LEED AP
Consultant
Science Applications International Corporation (SAIC)-Energy
Solutions Group, NYSERDA
B
11:00 am – 2:00 pm 10:45am Registration for Workshop B
Site Visit: One Bryant Park
Take a tour of the first LEED Platinum rated skyscraper that solidifies New How you will benefit:
York as the leader in sustainable development. This unique tour will allow • Up-to-date information on technologies that have been implemented
attendees to experience first-hand, the challenges faced in designing a • Learn benefits of using low-iron glass in the curtain wall
tower of such magnitude while still meeting energy needs. The lighting
design for a transparent tower poses difficult challenges as it needs to be Workshop Leaders:
lit from within since the clear glass surface does not reflect light. “The Organized by Durst Organization
building that changes throughout the course of the day,” utilizes a low-
iron glass façade that allows for the building to be bathed in natural Limited seating is available so register today!
sunlight throughout the day.
C
2:30 pm – 5:00pm 2:15 Registration for Workshop C
Selecting and Implementing Technologies to Create Sustainable Facades
The emergence of new technologies, whether it is photovoltaics with • Current trends in energy producing technologies
higher efficiencies or newly researched technologies, allows for façade • Choosing technologies that allow desired sustainability and aesthetic
design to meet the desired energy production and achieve LEED ratings themes
with greater ease. Advanced energy producing capabilities offer architects
the opportunity to meet these requirements at either lower cost or allow Workshop Leaders:
for a more desirable façade from an aesthetics point of view. This Hormoz Houshmand
workshop will entail: Vice President
Werner Sobek
1-800-882-8684 • www.sustainablefacadedesign.com 3

4. Day 2: Main Conference Sessions
Tuesday, May 25, 2010
7:15 Registration & Coffee • Reaching the best possible payback period
• Determining the feasibility of desired building geometries
James Francis
8:00 Chairperson’s Welcome and Opening Remarks Managing Director
Walter F. Chatham FAIA LEED AP Phoenix Groups Design-Build LLC
Founder, Walter F. Chatham Architect
11:15 Challenge and Opportunity in Optimizing
8:15 Opening Keynote: Sustainable Facades: Building Skin Performance
Formulating Methods of Modelling and Each building should perform up to its standards and anticipated
Quantifying Sustainable Needs in Order to Justify design. However in reality, assumptions about performance are often
The Initial Cost based on ideal conditions and misconceptions. Simulation and
This keynote will provide an analysis of the sustainable facade market analysis help inform design and improve performance when a variety
and highlight the latest trends and developments in high-rise of strategies are employed. In this session our speaker will present a
deployment. This visionary session will explore the various motivations to case study of a medical research facility focused on demonstrating
implement sustainable building technologies, with the goal of justifying methods for optimizing building skin performance in terms of energy
the initial cost to the client. In this session, you will learn about: use, cost, and functionality. This presentation will focus on:
• Current trends in the sustainable façade design industry • Installation of high performance curtain walls
• Important considerations in designing a sustainable façade • Best methods of testing assumptions regarding performance
• Needs for modelling sustainability in order to justify initial cost • Strategies for recovering lost energy and its uses
• How to attain a tight thermal and waterproof seal
Andrew Zumwalt-Hathaway
Director of Sustainability Douglas Wyatt Hocking AIA
Steven Winter Associates Principal
Kohn Pedersen Fox Associates PC
9:00 Productive Facades
To achieve true sustainability, building design must go beyond mere 12:00 Networking Luncheon
efficiency - they must produce environmental, economic, and social
value. Facades and roofs since mediate between internal and
external environments; they must take on roles beyond 1:30 Deep Double Wall: Why and When?
weatherproofing and provision of light, views, and ventilation. As the designer of Riverhouse, One Rockefeller Park in Battery Park
Instead they must include renewable energy production, rainwater City, Todd Schliemann developed the first residential use of double-
collection, bioactive benefits, and even growing food. A unique glass wall technology in the United States. Schliemann will present
potential of these building-sited strategies is their potential for this project and subsequent uses of the technology and discuss the
multiple, integrative benefits that improve the efficiency of building merits of this often-debated design technique. This session will
operations and the quality of human experience. In this context, the focus on:
architect's responsibility is to use these principles to create quality, •
The challenges and the pay-off of developing the deep double
performance-based architecture. This session will identify: wall for Riverhouse
• “True net benefits” of a building’s design • The cost issue: Does this shorten the payback period?
• Trends in sustainable production, determining production desires •
The real value is not always about money
and capabilities Todd Schliemann FAIA
• Future outlook, possible direction for next-generation designs
Design Partner
Gregory Kiss Polshek Partnership
Founding Partner
Kiss + Cathcart, Architects
2:15 Integrating Photovoltaics into a Curtain Wall
The integration of photovoltaics into a building has advanced
9:45 Morning Networking and Refreshment Break significantly in the last decade. The recent crash in the photovoltaic
market at large, has placed much more emphasis on the integration
into facades as a principal or ancillary producer of energy with
10:30 The Balancing Act: Design and Sustainability aesthetics in mind. This session will identify:
• Building Integrated Photovoltaics (BIPV): the next big thing in solar
Many challenges and risks will arise throughout the course of the
• Northern and Southern Facades- alternative concerns
construction of a tall building. The nature and extent of the risk will
• Implementing clear photovoltaics
vary from project to project. One challenge that will remain
constant, however, are the decisions the owner, architect and façade Hormoz Houshmand
design engineer, LEED and cost consultant must make to balance Vice President
the design and sustainability of the façade with cost and possibly Werner Sobek
financing constraints. This session will address:
•
Assembling and managing the consultant team
• Meeting the desired design intent and cost constraints of the
3:00 Afternoon Networking and Refreshments
developer
4 1-800-882-8684 • www.sustainablefacadedesign.com

5. 3:45 Case Study: The Passive- 4:30 Case Study: High Performance Building Rescue:
Aggressive Peter W. Rodino Federal Office Building
Sustainability of COR Stimulus funding saved this failing, urban, mid-century office
The sustainability concept for COR building. The addition of a high-performance curtain wall
encompasses an array of different suspended over the existing concrete clad façade has the potential
strategies, integrated through the design to significantly improve the building’s energy performance, the
process, to produce a highly efficient occupant comfort, and the security of the enclosure. The solution
building that is intended to act like a suggests a promising environmental approach as the nation
living organism. No passive or active sustainable strategy would be confronts its aging post-war infrastructure and building stock. In this
sufficient without the careful consideration of materials utilized in session you will learn:
the Interior Design of the building. This presentation will discuss: • About ventilated skins that respond to climatic conditions.
• Careful re-assessment of any and all energy consumption • How renovation can be carried out while the building is fully occupied
• Exhaustive survey of potential renewable energy sources. • Trends in new curtain walls dramatically transforming a building’s
• Public transportation (adding volume and frequency to newly identity
formed transit routes)
• Site perspective (location, location, location)
Daniel Heuberger AIA
• Multi-functionality of its exterior concrete shear wall
Principal
• Structural (liberates unit layouts from excessive column counts)
Dattner Architects
and awkward structural John Woelfling AIA
• Flexibility allows users to configure and combine units as they see fit Principal
• Provides clear floor space for an array of uses other than the Dattner Architects
original intended, giving the building a longer life span.
• Window glazing for south units set back, creating a solar shade
inherent 5:30 Close of Main Conference Day 2
• Similar efforts are replicated on the East and West facades
• Design strategies decrease buildings reliance on year-round air
conditioning.
• Integration of photovoltaic cells and solar hot water panels
• Grey water system which treats and reuses water within the
building for non-potable
• Wind turbines integrated into design
• Photo-voltaic cells strategically located within the façade walls for
maximum solar exposure.
Chad Oppenheim AIA LEED® AP
Founder, Principal
Oppenheim Architecture and Design
Day 3: Main Conference Sessions
Wednesday, May 26, 2010
7:15 Registration & Coffee •
Some new towns are being planned with their own green energy
supply
• Transit and pedestrian-oriented development can reduce auto-
8:00 Chairperson’s Welcome and Day 1 Recap dependency
• Detailed site analysis can guide planners in the protection of
Walter F. Chatham FAIA LEED AP, migration corridors and ecosystems
Founder, Walter F. Chatham Architect •
Water conservation can be greatly enhanced through protection
of a given site’s above ground and underground water cycle
8:15 Opening Keynote: Strategies of Sustainable Marc Wouters
Master Planning Executive Chairperson
How we plan our communities has as much an impact on carbon The Congress for New Urbanism-New York State
emissions, water resources, energy consumption, and natural Chapter
habitat as how we design our buildings. Carbon emissions can be
reduced through transit-oriented development, district energy
systems, creation of microclimates, and preservation of carbon sinks. 9:00 Emerging Legal Issues in Green Construction
With the development of the LEED for Neighborhood Development The involvement of government agencies in green construction, at
Rating System the significance of sustainable planning practices has the state and local level, has both negative and positive implications,
become well recognized. In this keynote Mr. Wouters will discuss as they do promote sustainable projects but may also serve as
how: potential sources of liability. The involvement of attorneys in green
1-800-882-8684 • www.sustainablefacadedesign.com 5

6. building, from the planning stages onward will reduce the number “skin.” As a “Smart Grid” on the exterior, the system is capable of
of claims that can arise in a number of ways spanning from monitoring and adjusting the cooling, shading and security needs of
architects overstating green qualifications to standard of care for occupants. Sensors within the exterior surface provide real-time
design professionals. This discussion will address: data for the building management systems, but also populate a
• Litigation and claims currently active in sustainable construction national energy database, key to our ability to start benchmarking
• Contract issues faced in green projects high-performance buildings. This discussion will highlight:
• Other legal/regulatory issues arising in green building • As Jeanine Benyus has said, "Nature has had 300 billion years of
R&D"- look to her for design solutions
Stephen Del Percio Esq. • Integrated Framing allows photovoltaic glazing to collect energy
Publisher
from sunlight and also creates a "smart grid" on the outside of
Green Real Estate Law Journal
the building
• By fine-tuning building systems based on real-time data, you can
maximize efficiency
9:45 Morning Networking and Refreshment Break
Anne Elliott (Elly) Merica
RA
10:30 Sustainable Ambitions of Property Developers Integrated Framing and 2SCALE Architects, PC
At the top of the real estate value chain resides the property
developers who make the decisions of the construction and the
overall themes of the building. One of the most important aspects in 2:45 Case Study: Solar 2
property development, like all businesses, is profitability; which can The development of envelope systems for Solar II, a Green Energy
be translated to payback period. This discussion will identify: Arts and Education Center planned for Manhattan's East River
• Effective strategies in producing a desirable environment for tenants waterfront, from early schemes integrating photovoltaic systems
• Economic drivers for sustainable design into sawtooth roofing profiles, to the current open double-envelope
• Challenges in meeting desired themes systems utilizing photovoltaics above occupied rooftops, and green-
screens in front of high-performance brick cavity wall systems will be
Helena Durst
presented. Other typical applications of PV- and green-wall systems
Vice President
will be reviewed. This session will discuss:
Durst Organization • The first carbon neutral, net-zero energy building in New York City
• Harnessing the power of the Sun: glare reduction windows that
allow light and solar heat gain to save energy
11:15 Monitoring the Relationship Between the • Planning Ahead: non integration allows for upgrades as
Building Envelope and the Interior Environment technology advances
The façade of the building must play a larger role than just the
aesthetic shell of a building; it must address improved energy Colin Cathcart
efficiency and provide optimal thermal conditions for occupants. Founding Partner
This increases the desirability of a building by improving energy Kiss + Cathcart, Architects
performance and overall occupant comfort. Monitoring is an
integral tool for determining the achievement of these goals and for
ensuring the continuous improvement of building performance. This 3:30 Afternoon Networking and Refreshments
session will provide information on:
• Verifying design assumptions through monitoring
• Monitoring as method for continual envelope commissioning 4:15 CASE STUDY: Eleven Times Square
• Envelope retrofits for thermal improvement and its effect on Eleven Times Square defines the western gateway
occupant comfort to Midtown Manhattan’s newest business district,
Times Square and the 42nd Street corridor.
David Hincher AIA
Designed to achieve LEED Gold certification, the
Principal
new office building features a sculptural
Kieran Timberlake
composition of forms sheathed in various
Roderick Bates AIA combinations of a sheer glass curtain wall and
Principal unique “silk–glass” panels. High performance
Kieran Timberlake glazed curtain walls allow ample daylighting,
optimize views, and provide superior
environmental control. In keeping with the Times
12:15 Networking Luncheon Square streetscape, the 42nd Street side of the building features
large–scale signage “spectaculars,” and a prominent corner building
entrance on 41st Street/Eighth Avenue, which is highlighted by
1:45 The Cascade Effect: Systems Thinking in Building monumentally-scaled, three-story, all-glass walls and a luminous glass
Design wall extending from the exterior plaza into the lobby to promote a
Incremental improvements in energy efficiency are desirable, but sense of light and grandeur. This presentation will identify:
they are not going to solve our rapidly growing need for energy. • High-performance energy efficient glass curtain wall
We need paradigm shifts in our thinking about our built • Sophisticated massing and detailed surface treatments which
environment. “The Tipping Point” and The Gecko’s Foot” illustrate allow for harmonious disposition of a building’s uses and features
how simple ideas can morph into inspired movements. By utilizing • Integrating exterior signage into façade design
systems thinking and looking to nature we can uncover new design • Exterior sunshades that reduce glare and provide thermal comfort
solutions which harness both natural energy and the power of chain
Daniel Kaplan AIA
reactions. Integrated Framing is such a concept. Originally
Senior Partner
conceived as simply a means of getting power and data to full-
FX Fowle Architects
height glazed walls, it has morphed into a whole new way of
designing buildings. By eliminating redundant wiring and out-of-
sequence trades, the system saves up to eight percent of initial
building costs. By allowing the use of photovoltaic glazing, the
5:00 Chairperson’s Closing Remarks
system maximizes natural day-lighting while converting the
Ultraviolet spectrum to useable power. But the real innovation is in
how Integrated Framing turns the building enclosure into a living
5:45 Close of Main Conference Day 3
6 1-800-882-8684 • www.sustainablefacadedesign.com

7. Registration Information
Architects, Property Developers and Façade Consulting Firms
Register by April 2, 2010 Register by April 30, 2010 Standard Price
Main Conference Only $799 (Save $200) $899 (Save $100) $999
All Access $1,099 (Save $1,547) $1,199 (Save $1,447) $1,299 (Save $1,347)
Workshops $549 each $549 each $549 each
Material Suppliers, Technology Providers and All Other Consulting Firms
Register by April 2, 2010 Register by April 30, 2010 Standard Price
Main Conference Only $1,299 (Save $200) $1,399 (Save $100) $1,499
All Access $1,749 (Save $1,397) $1,849 (Save $1,297) $1,949 (Save $1,197)
Workshops $549 each $549 each $549 each
Please note multiple discounts cannot be combined. Details for making payment via EFT or wire transfer:
A $99 processing charge will be assessed to all JPMorgan Chase - Penton Learning Systems LLC dba
registrations not accompanied by credit card IQPC: 957-097239
payment at the time of registration. ABA/Routing #: 021000021
Reference: Please include the name of the attendee(s) and the event number: 18747.001
MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC
Payment Policy: Payment is due in full at the time of registration and includes lunches and
* CT residents or people employed in the state of refreshment. Your registration will not be confirmed until payment is received and may be
CT must add 6% sales tax. subject to cancellation.
Team Discounts: For information on team discounts, For IQPC’s Cancellation, Postponement and Substitution Policy, please visit
please contact IQPC Customer Service at 1-800- www.iqpc.com/cancellation
882-8684. Only one discount may be applied per
registrant. Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at
1-800-882-8684 to discuss your specific needs.
Special Discounts Available: A limited number of
discounts are available for the non-profit sector, ©2010 IQPC. All Rights Reserved. The format, design, content and arrangement of this
government organizations and academia. For more brochure constitute a trademark of IQPC. Unauthorized reproduction will be actionable
information, please contact customer service at 1- under the Lanham Act and common law principles.
800-882-8684.
About Our Media Partner
GANA
Website: www.glasswebsite.com
The Glass Association of North America (GANA) is the leading association serving flat glass manufacturers, fabricators and
glazing contractors.
Our Mission is to:
• Provide industry leadership and guidance, education and knowledge;
• Promote the use of value-added glass and glazing products;
• Provide a forum for exchanging information and ideas through its Divisions and membership; and
• Provide a unified voice on matters affecting the glass and glazing industry.
GANA believes in continuing to maintain a progressive, innovative Association in which professionalism, honesty, and integrity
are encouraged and pride in what the Association does and how it does it is paramount.
1-800-882-8684 • www.sustainablefacadedesign.com 7

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REGISTRATION CARD 535 5th Avenue, 8th Floor
YES! New York, NY 10017
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See Page 7 for pricing details.
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Sign-up Before April 2nd and
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Balancing Aesthetics and Sustainable Design to Maximize Profitability
Featured Featured Keynote Speaker Featured Keynote
Moderator and Marc Wouters Speaker
Conference Chair Head, Executive Chairperson Andrew Zumwalt-
Walter F. Chatham Marc Wouters Architecture & Hathaway
FAIA LEED AP, Urban Design, Congress for Director of Sustainability
Founder, Walter F. New Urbanism-New York Steven Winter Associates
Chatham Architect State Chapter
Media Partner