The Art Direction Gap

•

3 gostaram•1,797 visualizações

Christopher Cashdollar

Design

H OLYME!
AW ESO

http://www.youtube.com/watch?v=N9RE7GxZAwU

THE
ART
DIRECTION
GAP
4 lessons we can learn
from magazine design.

http://en.wikipedia.org/wiki/The_Gentleman’s_Magazine

lesson#1

Art Direction starts
with emotion.

It’s a shame. I do believe that we’ll
see more content providers
bringing art direction to their
websites. The problem, of course,
is that it takes 10 times longer...
–Scott Dasse, Creative Director
Boston University New Media Agency

When asked about the WIRED online/oﬄine gap

lesson#1

Commit to doing your
creative homework:
Brainstorming &
Research

http://www.ﬂickr.com/photos/chriscashdollar/3366843280/

lesson#2

Once you establish
your emotion, don’t
neglect the UX.

Please, dear Lord, please do not visit this site!

lesson#2

Collaborative
cross-discipline/
team brainstorming.

lesson#3

Inspired Art
Direction starts
with inspired copy.

lesson#4

Combine forces for
superior creative
power.

* Illustrators
* Photographers
* Typographers
* Infographic-makers

http://www.alistapart.com/articles/savingthespark

http://squaredeye.com/notebook/articles/rebranding-squaredeye/

Working with ABLE, speciﬁcally
their process, forced me to really
think about the unique qualities
of my business.
–Matthew Smith
Founder and Creative Director, SquaredEye

When asked about the WIRED online/oﬄine gap

http://www.bu.edu/bostonia/winter09/toc/

http://www.bu.edu/bostonia/winter09/ﬁrst-woman/

http://www.bu.edu/bostonia/winter09/posse/

Web designers have an opportunity
to elevate the role that art direction
plays in the creation of certain types
of websites... The site’s content
should inform how big that role is.
–Scott Dasse, Creative Director
Boston University New Media Agency

When asked about what the Bostonia project has taught him

thank you

chris@chriscashdollar.com
@ccashdollar

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The Art Direction Gap

1. Christopher Cashdollar Creative Director chris@chriscashdollar.com @ccashdollar

3. Stylist > Designer

5. H OLYME! AW ESO http://www.youtube.com/watch?v=N9RE7GxZAwU

6. THE ART DIRECTION GAP 4 lessons we can learn from magazine design.

7. http://en.wikipedia.org/wiki/The_Gentleman’s_Magazine

8. http://www.ﬂickr.com/photos/babau

9. lesson#1 Art Direction starts with emotion.

10.

11.

12.

13. It’s a shame. I do believe that we’ll see more content providers bringing art direction to their websites. The problem, of course, is that it takes 10 times longer... –Scott Dasse, Creative Director Boston University New Media Agency When asked about the WIRED online/oﬄine gap

14. lesson#1 Commit to doing your creative homework: Brainstorming & Research

15.

16. http://www.ﬂickr.com/photos/chriscashdollar/3366843280/

17. lesson#2 Once you establish your emotion, don’t neglect the UX.

18. Please, dear Lord, please do not visit this site!

19. http://possefoundation.org

20. lesson#2 Solution?

21. lesson#2 Collaborative cross-discipline/ team brainstorming.

22.

23.

24. lesson#3 Inspired Art Direction starts with inspired copy.

25. Read. Yes, read.

26. http://redesignmozilla.org

27. lesson#4 Combine forces for superior creative power.

28.

29. * Illustrators * Photographers * Typographers * Infographic-makers

30. http://www.alistapart.com/articles/savingthespark

31. http://www.squaredeye.com

32. http://squaredeye.com/notebook/articles/rebranding-squaredeye/

33. Working with ABLE, speciﬁcally their process, forced me to really think about the unique qualities of my business. –Matthew Smith Founder and Creative Director, SquaredEye When asked about the WIRED online/oﬄine gap

34. Network. Yes, talk to other humans.

35. http://www.bu.edu/bostonia/

36. http://www.bu.edu/bostonia/winter09/toc/

37. http://www.bu.edu/bostonia/winter09/ﬁrst-woman/

38. http://www.bu.edu/bostonia/winter09/posse/

39. Web designers have an opportunity to elevate the role that art direction plays in the creation of certain types of websites... The site’s content should inform how big that role is. –Scott Dasse, Creative Director Boston University New Media Agency When asked about what the Bostonia project has taught him

40. thank you chris@chriscashdollar.com @ccashdollar

The Art Direction Gap

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