Evoke Presentation Version 7 051809

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An inexpensive yet powerful way to test creative materials

Evoke ™ A new way of deriving insight about the effectiveness of communications May 6, 2009 AOI_1 AOI_2 AOI_3 AOI_4

Marketing materials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Areas of Interest ,[object Object],[object Object],[object Object],AOI_1 AOI_2 AOI_3 AOI_4 AOI_5

Know what contributes to sales ,[object Object],AOI_1 AOI_2 AOI_3 AOI_4 AOI_5 1.895 34.7% AOI_4 2.067 41.7% AOI_3 2.458 42.9% AOI_1 3.345 55.3% AOI_5 3.695 68.1% AOI_2 Average viewing time (seconds) Percent of respondents viewing

Test hypotheses about creative material ,[object Object],[object Object],[object Object],[object Object],AOI_1 AOI_2 AOI_3 AOI_4 1.334 32.2% AOI_2 1.765 48.8% AOI_4 2.017 57.6% AOI_3 2.343 62.7% AOI_1 Average viewing time (seconds) Percent of respondents viewing

Reasonable cost ,[object Object],AOI_1 AOI_2 AOI_3 AOI_4 1.883 44.8% AOI_2 2.750 60.5% AOI_1 3.115 66.7% AOI_3 3.875 71.3% AOI_4 Average viewing time (seconds) Percent of respondents viewing

More elaborate scenarios are possible ,[object Object],AOI_1 AOI_2 AOI_3 AOI_4 AOI_5 AOI_6 AOI_7 1.004 32.8% AOI_7 1.113 34.5% AOI_6 1.450 66.3% AOI_5 1.752 70.8% AOI_2 2.164 74.5% AOI_4 2.889 81.7% AOI_1 3.154 88.3% AOI_3 Average viewing time (seconds) Percent of respondents viewing

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Evoke Presentation Version 7 051809

1. Evoke ™ A new way of deriving insight about the effectiveness of communications May 6, 2009 AOI_1 AOI_2 AOI_3 AOI_4

Notas do Editor

We are here to demonstrate an integrated virtual shopping and dynamic eye tracking system that solves several key problems. It is offered by Nimbus Online, Inc., a Washington state corporation composed of veteran researchers, analysts, and technology experts.