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Scalability: Flixbus
It identifies the required lines and
implements them, but does not own
any buses, they remain the property
of and under the management of local
partners. The model is sustainable
and replicable everywhere quickly
and inexpensively: it is not necessary
to replicate the entire structure or
application to spread it to new markets
Investments in technology
and innovation: MyTaxi
Which has invested heavily in the app that allows
you to book your taxi on the move, pay by credit
card, collect all the invoices in one place and will
soon allow much more. MyTaxi last year had
a turnover of € 40 million in Italy alone
Management team: Alibaba
September 2018: Jack Ma, CEO of
giant Alibaba, announces abandoning
the group. The share is down 3.8%
Growth rates: Moncler
In the last two years it has recorded an ave-
rage + 22% of earnings growth, generating
250 million euros in 2017. This has resulted
in + 91% of the shares in the last year
Environmental and
social impact: Adidas
Is ranked 84th in the Global
100, the list of companies
listed on the stock exchange
most attentive to issues
related to the environment,
social, governance and
business ethics. It part-
nered with Parley and cre-
ated a line of shoes made
from recycled plastic
Different tools from Google and Amazon
to acquire customers: Kelkoo
From 2004 to 2015 its value increased
from 457 to 38.4 million euros due to the
birth of Google's price comparison system
and an abuse of power perpetrated by
the giant for years, up to the trial and the
condemnation of Google to pay 2.42 billion
euros for breach of EU anti-
trust rules
Partnership: Drexcode
Is the first online platform to rent
in-season clothes signed by famous designers.
It has partnered with La Rinascente Milan, which allowed
the partnership with a strong brand and the creation of an offline
contact point with its customers
Recursion of purchases: Netflix
Thanks also to the subscription model,
in less than 10 years Netflix has recorded
a rise in its value of over 6,000%
Aggregation of sectors with
high multipliers: Ventis
Born in 2015 as a
fashion time sales operator, 95%
was acquired in 2016 by a bank
that invested 25 million euros
in the project in three years.
It has combined the furniture
and food and wine sectors to
improve margins and purchasing
frequency. It also sells banking
products supplied by the investor,
acquiring ample margins.
In 2018 it grew by 250% and
points to + 200% for 2019
AirBnB
Marketplace
USA, 2007
: 4 years
Valuation: $29,3B
Funding: $4.400M
Uber
On demand
USA, 2009
: 4 years
Valuation: $72B
Funding: $24.200M
Coupang
e-Commerce
South Korea, 2010
: 8 years
Valuation: $9B
Funding: $3.400M
Lianjia
Marketplace
China, 2011
: 5 years
Valuation: $5,8B
Funding: $1.885M
Tokopedia
Marketplace
Indonesia, 2009
: 9 years
Valuation: $7B
Funding: $2.400M
Maoyan-Weiying
Marketplace
China, 2017
entertainment
: 0 years
Valuation: $3B
Funding: $671,40M
Houzz
Marketplace
USA, 2008
: 6 years
Valuation: $4B
Funding: $613,60M
Wish
Marketplace
USA, 2010
: 5 years
Valuation: $3B
Funding: $1.300M
Deliveroo
On demand
UK, 2013
: 4 years
Valuation: $2B
Funding: $956.60M
Thumbtack
Marketplace
USA, 2009
: 6 years
Valuation: $1B
Funding: $273,20M
Jollychic
Clothes & Lifestyle
China, 2012
: 6 years
Valuation: $1B
Funding: $29M
Letgo
Marketplace
USA, 2015
: 2 years
Valuation: $1B
Funding: $975M
BlaBlaCar
On demand
France, 2006
: 11 years
Valuation: $1,6B
Funding: $448,50M
Udaan
e-commerce
India, 2016
: 2 years
Valuation: $1B
Funding: $284,9M
VANCL
Marketplace
China, 2007
: 3 years
Valuation: $3B
Funding: $612M
Fanatics
Sport
USA, 1995-2000
e-commerce
: 17 years
Valuation: $4,5B
Funding: $1.700M
Instacart
On demand
USA, 2012
: 2 years
Valuation: $4,35B
Funding: $1.900M
Tujia
Marketplace
China, 2011
: 4 years
Valuation: $1,5B
Funding: $755M
Warby Parker
Marketplace
USA, 2010
: 5 years
Valuation: $1,2B
Funding: $290,5M
OfferUp
Marketplace
USA, 2011
: 5 years
Valuation: $1,2B
Funding: $261M
Shopclues
Marketplace
India, 2011
: 5 years
Valuation: $1,1B
Funding: $255,9M
Global Fashion Group
Fashion
Luxembourg, 2014
: 1 year
Valuation: $1,1B
Funding: $582M
Zhaogang
Marketplace
China, 2012
: 5 years
Valuation: $1B
Funding: $379,4M
Koudai Gouwu
Marketplace
China, 2010
: 4 years
Valuation: $1,4B
Funding: $368M
BeiBei
Marketplace
China, 2011
: 4 years
Valuation: $1B
Funding: $224,3M
Yoox
Fashion
Italy, 2010
: 5 years
Valuation: $2,1B
Funding: $118,7M
Mia.com
Marketplace
China, 2011
: 4 years
Valuation: $1B
Funding: $231,6M
Allbirds
Fashion
USA, 2014
: 4 years
Valuation: $1,4B
Funding: $77,5M
Xiaozhu
Marketplace
China, 2012
: 5 years
Valuation: $1B
Funding: $571,6M
Jumia
Marketplace
Nigeria, 2012
: 7 years
Valuation: $1,04B
Funding: $767,70M
iFood
On demand
Brasil, 2011
: 7 years
Valuation: $1B
Funding: $591,90M
Yijiupi
e-commerce food
China, 2014
: 4 years
Valuation: $1,1B
Funding: $431,40M
Jiuxian
Marketplace
China, 2009
: 6 years
Valuation: $1,05B
Funding: $363,70M
About You
Fashion
Germany, 2014
: 4 years
Valuation: $1B
Funding: $300M
BukalapAK
Marketplace
Indonesia, 2011
: 6 years
Valuation: $1B
Funding: $50M
Glossier
Marketplace beauty
USA, 2010
: 9 years
Valuation: $1,2B
Funding: $186,40M
Techstyle Fashion Group
Marketplace
USA, 2010
: 4 years
Valuation: $1B
Funding: $259,7M
Fanli
Marketplace
China, 2006
: 11 years
Valuation: $1B
Funding: $30M
Hims
Consumer pro-
ducts & Services
USA, 2017
: 2 years
Valuation: $1B
Funding: $197M
AUTO 1 Group
Marketplace
Germany, 2012
: 3 years
Valuation: $3,5B
Funding: $1.100M
The Hut Group (THG)
Beauty
UK, 2017
: 1 year
Valuation: $3,25B
Funding: $1.834M
Xiaohonshu
Marketplace
China, 2013
: 3 years
Valuation: $3B
Funding: $417,5M
Download the report: casaleggio.it/e-commerce | Intellectual property: Casaleggio Associati
The value of e-commerce companies
How to increase the value of your company
Over $20 billion valuation
Over $5 billion valuation
Over $2 billion valuation
Over $1 billion valuation
CLUSTER Company name
Type of company
Country, year of foundation
: Time taken to become Unicorn
Valuation in billion of USD
Funding received in million of USD
LEGENDA
In the construction
site there are elements
that increase the value
of the company
To increase the value of your
company and be successful, you
need to focus on the elements that
determine your multiplier
= Innovative
company that has received
a valuation of at least one
billion dollars
Guazi.com
Marketplace car rental
China, 2015
: 1 year
Valuation: $6,6B
Funding: $148,60M
Internationalization: Zalando
In Italy in 2015, accepted by the Frankfurt stock exchange with a + 6.3% of the stock
Brand value: Facebook
Due to the Cambridge Analytica scandal and the subsequent
failure to achieve quarterly forecasts, Facebook records the
largest single-day loss among US companies

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Ecommerce in Italy 2017
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Infographic E-commerce in Italy 2019

  • 1. Scalability: Flixbus It identifies the required lines and implements them, but does not own any buses, they remain the property of and under the management of local partners. The model is sustainable and replicable everywhere quickly and inexpensively: it is not necessary to replicate the entire structure or application to spread it to new markets Investments in technology and innovation: MyTaxi Which has invested heavily in the app that allows you to book your taxi on the move, pay by credit card, collect all the invoices in one place and will soon allow much more. MyTaxi last year had a turnover of € 40 million in Italy alone Management team: Alibaba September 2018: Jack Ma, CEO of giant Alibaba, announces abandoning the group. The share is down 3.8% Growth rates: Moncler In the last two years it has recorded an ave- rage + 22% of earnings growth, generating 250 million euros in 2017. This has resulted in + 91% of the shares in the last year Environmental and social impact: Adidas Is ranked 84th in the Global 100, the list of companies listed on the stock exchange most attentive to issues related to the environment, social, governance and business ethics. It part- nered with Parley and cre- ated a line of shoes made from recycled plastic Different tools from Google and Amazon to acquire customers: Kelkoo From 2004 to 2015 its value increased from 457 to 38.4 million euros due to the birth of Google's price comparison system and an abuse of power perpetrated by the giant for years, up to the trial and the condemnation of Google to pay 2.42 billion euros for breach of EU anti- trust rules Partnership: Drexcode Is the first online platform to rent in-season clothes signed by famous designers. It has partnered with La Rinascente Milan, which allowed the partnership with a strong brand and the creation of an offline contact point with its customers Recursion of purchases: Netflix Thanks also to the subscription model, in less than 10 years Netflix has recorded a rise in its value of over 6,000% Aggregation of sectors with high multipliers: Ventis Born in 2015 as a fashion time sales operator, 95% was acquired in 2016 by a bank that invested 25 million euros in the project in three years. It has combined the furniture and food and wine sectors to improve margins and purchasing frequency. It also sells banking products supplied by the investor, acquiring ample margins. In 2018 it grew by 250% and points to + 200% for 2019 AirBnB Marketplace USA, 2007 : 4 years Valuation: $29,3B Funding: $4.400M Uber On demand USA, 2009 : 4 years Valuation: $72B Funding: $24.200M Coupang e-Commerce South Korea, 2010 : 8 years Valuation: $9B Funding: $3.400M Lianjia Marketplace China, 2011 : 5 years Valuation: $5,8B Funding: $1.885M Tokopedia Marketplace Indonesia, 2009 : 9 years Valuation: $7B Funding: $2.400M Maoyan-Weiying Marketplace China, 2017 entertainment : 0 years Valuation: $3B Funding: $671,40M Houzz Marketplace USA, 2008 : 6 years Valuation: $4B Funding: $613,60M Wish Marketplace USA, 2010 : 5 years Valuation: $3B Funding: $1.300M Deliveroo On demand UK, 2013 : 4 years Valuation: $2B Funding: $956.60M Thumbtack Marketplace USA, 2009 : 6 years Valuation: $1B Funding: $273,20M Jollychic Clothes & Lifestyle China, 2012 : 6 years Valuation: $1B Funding: $29M Letgo Marketplace USA, 2015 : 2 years Valuation: $1B Funding: $975M BlaBlaCar On demand France, 2006 : 11 years Valuation: $1,6B Funding: $448,50M Udaan e-commerce India, 2016 : 2 years Valuation: $1B Funding: $284,9M VANCL Marketplace China, 2007 : 3 years Valuation: $3B Funding: $612M Fanatics Sport USA, 1995-2000 e-commerce : 17 years Valuation: $4,5B Funding: $1.700M Instacart On demand USA, 2012 : 2 years Valuation: $4,35B Funding: $1.900M Tujia Marketplace China, 2011 : 4 years Valuation: $1,5B Funding: $755M Warby Parker Marketplace USA, 2010 : 5 years Valuation: $1,2B Funding: $290,5M OfferUp Marketplace USA, 2011 : 5 years Valuation: $1,2B Funding: $261M Shopclues Marketplace India, 2011 : 5 years Valuation: $1,1B Funding: $255,9M Global Fashion Group Fashion Luxembourg, 2014 : 1 year Valuation: $1,1B Funding: $582M Zhaogang Marketplace China, 2012 : 5 years Valuation: $1B Funding: $379,4M Koudai Gouwu Marketplace China, 2010 : 4 years Valuation: $1,4B Funding: $368M BeiBei Marketplace China, 2011 : 4 years Valuation: $1B Funding: $224,3M Yoox Fashion Italy, 2010 : 5 years Valuation: $2,1B Funding: $118,7M Mia.com Marketplace China, 2011 : 4 years Valuation: $1B Funding: $231,6M Allbirds Fashion USA, 2014 : 4 years Valuation: $1,4B Funding: $77,5M Xiaozhu Marketplace China, 2012 : 5 years Valuation: $1B Funding: $571,6M Jumia Marketplace Nigeria, 2012 : 7 years Valuation: $1,04B Funding: $767,70M iFood On demand Brasil, 2011 : 7 years Valuation: $1B Funding: $591,90M Yijiupi e-commerce food China, 2014 : 4 years Valuation: $1,1B Funding: $431,40M Jiuxian Marketplace China, 2009 : 6 years Valuation: $1,05B Funding: $363,70M About You Fashion Germany, 2014 : 4 years Valuation: $1B Funding: $300M BukalapAK Marketplace Indonesia, 2011 : 6 years Valuation: $1B Funding: $50M Glossier Marketplace beauty USA, 2010 : 9 years Valuation: $1,2B Funding: $186,40M Techstyle Fashion Group Marketplace USA, 2010 : 4 years Valuation: $1B Funding: $259,7M Fanli Marketplace China, 2006 : 11 years Valuation: $1B Funding: $30M Hims Consumer pro- ducts & Services USA, 2017 : 2 years Valuation: $1B Funding: $197M AUTO 1 Group Marketplace Germany, 2012 : 3 years Valuation: $3,5B Funding: $1.100M The Hut Group (THG) Beauty UK, 2017 : 1 year Valuation: $3,25B Funding: $1.834M Xiaohonshu Marketplace China, 2013 : 3 years Valuation: $3B Funding: $417,5M Download the report: casaleggio.it/e-commerce | Intellectual property: Casaleggio Associati The value of e-commerce companies How to increase the value of your company Over $20 billion valuation Over $5 billion valuation Over $2 billion valuation Over $1 billion valuation CLUSTER Company name Type of company Country, year of foundation : Time taken to become Unicorn Valuation in billion of USD Funding received in million of USD LEGENDA In the construction site there are elements that increase the value of the company To increase the value of your company and be successful, you need to focus on the elements that determine your multiplier = Innovative company that has received a valuation of at least one billion dollars Guazi.com Marketplace car rental China, 2015 : 1 year Valuation: $6,6B Funding: $148,60M Internationalization: Zalando In Italy in 2015, accepted by the Frankfurt stock exchange with a + 6.3% of the stock Brand value: Facebook Due to the Cambridge Analytica scandal and the subsequent failure to achieve quarterly forecasts, Facebook records the largest single-day loss among US companies