1. Top 10 Reasons Employees should Get
Social Media Strategist Training Now!

2. I wrote this course to address
the need for training we see
every day in our consultancy.
People have the best intentions,
and they want to do social
media the right way, they just don’t know
where to start. This course provides
comprehensive training on essential social
media skills everyone working in the field
should have. It also addresses the most
common gaps in knowledge that we see
every day. This course is the best and fastest
way to you to amp up your skills, improve
your performance, and increase your value
to your company, and in the job market.
A Note from CTC founder and Course Author Bob Carver

3. 1: So you can Stop Winging It
 How much training have you had for
the social media work that you do?
 Zero.
 I read that one blog post.
 I used Twitter and Facebook in college.
 What kind of training have you had?
 Self taught.
 Internet taught.
 Meh.
 NISM Social Media Strategist training can fill the gaps in your
knowledge and give you best practices processes, strategies, and
tools that will make your social media life easier, and make your
results better.

4. 2 – So you’re Not the Next Social Media Fail
 Do you know what to do if a
commenter says…
 You’re using images that violate
copyright?
 You’ve released images that
violate the COPPA act?
 You’ve violated a customer’s
privacy?
 Most major social media generated PR fails could have been avoided
or mitigated with proper training – don’t’ loose your job because
you don’t know any better!
 To read more, see our blog series on Avoiding Social Media Fails at
http://blog.carvetc.com

5. 3 – To Remove the Stress from Content Creation
 The NISM Social Media Strategist course provides:
 Proven strategies for planning, creating, and managing content.
 Tools and processes you can use immediately to remove stress
from content creation.
 Strategies for leveraging internal staff to grow your pool of
content authors and brand evangelists.
 Is your content ready…
 Almost…
 I’m working on it…
 As soon as I hear back from Jimmy…
 Does content creation process…
 Not meet Webster’s definition of a process.
 Have only one working component – you?
 Consume your thoughts when you’re
drinking alone?

6. 4 – To Discover What your Social Media Plan Should Be
 The NISM Social Media Strategist course teaches you how to:
 Segment, target, and position to reach the right customers with the
right message.
 Audit social media performance of yourself and your competitors:
 To create a social media plan that will get results.
 Analyze social media to determine how to engage your customers.
 Select the best social media platforms to focus on.
 Can you answer the following
questions?
 Why are you using your current social
media platforms?
 How many social media platforms do
your customers use and for what?
 How are you beating your competition
in social media?

7. 5 – To Get Skills your Consultants Don’t Have
 Common knowledge gaps in the
social media space:
 How to calculate social media
ROI.
 Copyright and trademark laws.
 FTC regulations.
 Social media measurement and
reporting.
 All of these topics are covered in detail in the NISM Social
Media Strategist Course.
 Learn and practice in the course.
 Then take tools and strategies back to your job that will
help you do things others can’t!

8. 6 – To Make your Job Easier Every Day
 The NISM Social Media Strategist course provides strategies,
processes, and tools to help you with all of the following:
 Would you like little help with the
following situations:
 Answering questions from your
community?
 Getting help on your social media
tasks from your coworkers?
 Proving to your boss that you’re
doing a good job?
 Answering questions from people
who ask you what you do?
 Market analysis.
 Social media audits.
 Segment targeting.
 Setting goals.
 Selecting platforms.
 Creating policies.
 Planning campaigns.
 Developing content.
 Using ads and contests.
 Managing communities.
 Measuring results.
 Calculating ROI.

9. 6 – To Get Skills that Apply to Any Platform
 The course addresses use the top
six social media platforms
 Blogs
 Facebook
 Google+
 But the processes, strategies and
tools are platform independent!
 YouTube
 LinkedIn
 Twitter
 The social media landscape is changing every day.
 Today’s Instagram might be tomorrow’s Myspace.
 The NISM Social Media Strategist course gives you the
knowledge to evaluate, select, and execute successful social
media plans on any social media platform.

10. 8 – To Become the Go-To Social Media Resource
 The NISM Social Media Strategist course provides
comprehensive training based on industry best practices
 It will fill the gaps in your knowledge, and take your
performance to the next level.
 If you want to be the go-to social media resource for your
organization, this training is the best and fastest way to get
started.
 Would you like to be the one…
 everyone looks to in the social
media strategy meeting?
 the boss asks for social media
advice?
 who supervises the Facebook and
Twitter experts?

11. 9 – Get Skills that are In Demand
 Taking this course means you’ll have real social media training – something many
people working in social media don’t have. It sets you apart.
 In today’s world, social media knowledge is power, and opportunity.
 93% of marketers use social media.
 90% of Inc. 500 companies use at least
1 social media platform
 62% say social media is necessary to
their growth.
 92% of small business say social media
is an effective marketing tool.
 57% of businesses plan on increasing
social media spend.
Sources:
http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013
http://globenewswire.com/news-release/2013/09/03/570883/10046604/en/Social-Marketing-Career-Wave-of-the-
Future.html

12. 10 –Take It to the Next Level with Certification
 The NISM Social Media Strategist course covers all objective
domains addressed in the test.
 This course is the best way to prepare for this certification
test.
 The certification sets you apart from the pack and opens
the doors to jobs and promotions!
 It’s not a paper passed out at the end
of the course.
 To get this credential, social media
strategists have to take a test.
 Learn more about the test here.

13. Email to set up a free training consultation
 Go to http://carvertc.com/training or contact bob@carvertc.com learn
more about the Social Media Strategist course, customer training, or to
schedule training.
Take Only the Training You Need
 The course is modular –take only the training you need!
 Take all 5 days or focus on specific areas such as content creation, or
community management.
 Design different training for different teams.
 Spend only the time you need in the classroom!
 CTC can help you design the right course!
 Ask us about discounts on courseware!
Next Steps:
Contact us about training

14. Next Steps:
Visit our website for resources and tips
http://carvertc.com
http://blog.carvertc.com
Find us on the web and follow us for great tips, information, and
content to help you do social media better:

15.  Check out the National Institute of Social Media
and their certification program at
http://nismonline.org.
 Check out the course published by Logical
Operations and available now!
Check out: