How To Drive Traffic With Content Marketing As A Real Estate Investor

Presents...

Tripling Your Traﬃc With
Content Marketing

As Soon As You Have Questions
Write Them Down...

In This Training...
• We’re going to run for about an hour and a half (60 mins)
• Type in your questions as you think of them
• Get out your notepad and start writing things down as you think
of them -- action items

About Me
Trevor Mauch

Founder of InvestorCarrot
Investor and Entrepreneur
www.linkedin.com/in/trevormauch

Fancy Stats:
Generated over 70,000 real estate leads online
Passive real estate investor since 2004.
Passionate about entrepreneurs & created an 8,000sq ft “entrepreneur co workspace”
in Roseburg
Love traveling, mountain biking, and hanging out with my beautiful wife and kids

So what does that mean and
how does it effect you and your
own website?

The Way Most People Do It (less traffic)
Trying to rank for: “we buy houses Birmingham” on home page
Traffic Potential:
- 80-100 searches per month
- Top 3 rankings get 92% of the traffic
- Then we can assume that same home
page *could* also rank well for 2-4
other keywords if it’s optimized right
and some link building was done...
totaling POTENTIAL TRAFFIC of about
200-300 visitors a month.
NOT TOO BAD!

Then maybe you have another page or two
aimed at ranking for a couple more keywords
like “stop foreclosure Birmingham”, etc... adding
another 50-75 potential visitors a month.

Convert 10% of that traffic to a lead
and you’re at about 1 lead per day.

With 25-30 leads a month that you don’t
have to share... how many of those
can you turn into a deal per year?
3, 5, 10, 30?
(x, lets say a $2,500 min profit... that’s a HUGE ROI)

Those numbers are assuming you’re
ranking in the TOP 3 of those search
terms in Google
(in many markets it’ll take a bit more work to get to
top 3... Like Brittany... she applied the 3LPD training to get there)

My Way Of Doing It (MORE traffic)
Trying to rank for: “we buy houses Birmingham” on home page
Traffic Potential:

Then, have consistent blog posts that
are optimized for specific keywords. Now
this alone could add an extra potential
traffic of 1,000+/mo.

- 80-100 searches per month
- Top 3 rankings get 92% of the traffic
- Then we can assume that same home
page *could* also rank well for 2-4
other keywords if it’s optimized right
and some link building was done...
totaling POTENTIAL TRAFFIC of about
200-300 visitors a month.
NOT TOO BAD!

Convert the same 10% and you’re
looking at 3-4 leads per day.
Tripling your traffic and your leads
through simple content.

Examples of “Generic” vs. Targeted
Generic

More Specific

Targeted

“we buy houses”

“we buy houses in Oregon”

“we buy houses in Beaverton Oregon”

“how to sell my house”

“how to sell my Oregon house”

“how to sell my Beaverton Or house fast”

“investment properties”

“investment properties in Oregon”

“investment properties in Beaverton Oregon”

“stop foreclosure”

“stop foreclosure in Oregon”

“stop foreclosure now in Beaverton Or”

The more specific and targeted the phrase, the lower the potential traffic...
BUT the easier to rank for and the MORE TARGETED the traffic will be.

Whats Truly The Goal?
Getting In Front Of Those People
Searching Google That MATTER.
People who have a higher chance of
becoming a customer of yours
sooner rather than later.

How Important Is Content Marketing
To SEO Now And In 2014?

Is Content Marketing REQUIRED To
Generate Leads Online... or even just
great rankings?
No. But done right it can really help
ramp things up.

With the simple shift in mindset I
walked through earlier.
Go from...

Relying On JUST Your Home Page To
Rank And Bring In Traffic.

What Content Marketing Helps You
Do. Cast A Wider Net For More Shots.

Stats From Today On One Of My Sites

94.5% of my traffic on this site
comes from pages OTHER THAN
my home page.

In other words, simply by writing a
couple good TARGETED articles a
month I increased my traffic by
18x.
You can do the same.

The Big Boys Dominate With It.

Starting To See The
Potential Now?

Content Marketing Made Easy.

My Process.

I Know Whats Going
Through Your Mind
Right Now...

... “I don’t know what to
write about”
and
... “I don’t have the time”

I’ll Help You Blast Through
BOTH Of Those.
But first, a quick exercise.

Sky
Clouds
Mountains

Flowers

Snow

Prarie

The way to write with ease,
is to RESTRICT your
choices and focus on
specific topics.

Step 1: You’re creating

content everyday. Just
start to leverage it and
share it on your website.

Step 2: Create a simple
“content plan”.

Update On Your Biz /
Market

How To Article

Keyword targeted articles

Content Pillars

Recurring Content You Do Each Month

Schedule It

Commit and Put It On A Calendar

When To Post
Mondays - Thursdays
Around 11am your time
Ideally once a week, at least, is ideal

Getting It
Ranked In
The Big G
Title = Main “LongTail” Keyword You’re
Going After
Keywords in your
blog post and in your
“tags” section

Market Stats Resources
www.zillow.com/local-info/
www.movoto.com/statistics
www.trulia.com/city/
www.realtor.com/data-portal/Real-EstateStatistics.aspx

Specific Content Ideas
You Can Run With

Things Buyers Search For
how to analyze deals

how to estimate repairs

move-in move-out forms

how to ﬁnd tenants

how to fund your deals

real estate market stats

investor friendly agents in
[city]

investing with your IRA

Things Buyers Search For
best investment property
areas in [city]
best property managers in
your city

capital gains tax
rates in your state

Things Sellers Search For
how to stop foreclosure

how to sell my house fast

how foreclosure affects credit
scores

loan modiﬁcation

the foreclosure process

walking away from my home

selling to a real estate investor
avoiding realtor commissions
debt counselors in your city

Things Lenders Search For
investing in real estate with
what is trust deed investing
my IRA
stock market updates
passive real estate investing

fair interest rates to
charge as a private
lender

private money lending

transaction documents

Just like I teach in our
SEO trainings, the key
is writing content for
specific keywords.

Budget = About $40/mo - $50/mo

Text Broker: Best place we’ve found to get great articles
written for you.

74,270 Writers...

Guru.com Awesome place too

Our New Content Service
100% written in-house (not farmed out overseas)
Written and/or edited by actual real estate investors
Written directly w/ SEO in mind
Each article targets specific keywords in your market
4 posts a month to your site... while you sleep
ONLY CAPACITY FOR 5 MORE so email me directly at
trevor@oncarrot.com to inquire on pricing and to start.

How To Get Content Online
With Carrot

With Carrot
Step 1: Go to your “Posts”
tab. Click “Add New”

With Carrot
Step 2: Write a good
keyword title

With Carrot
Step 3: Write a 300-500
word article

With Carrot
Step 5: Select Category
and add some
“Tags”

With Carrot
Step 6: Use the SEO
Tool

With Carrot
Step 7: Publish.

With Carrot
Step 8: (Optional)
Share on
social media

Or, have someone do
that all for you.
trevor@oncarrot.com to inquire on pricing and to start
our done for you content program.

Now, Action Steps
1) Decide if content marketing is right for you
2) Choose how many articles a month you plan to
post... and schedule them.
3) Write 10 article titles based on keywords
4) Start writing
trevor@oncarrot.com to inquire on pricing and to start
our done for you content program.

START Leveraging Your Carrot System TODAY
You’ve got a powerful Inbound Marketing system at your ﬁngertips...
start leveraging it this week!

www.onCarrot.com/account

How To Drive Traffic With Content Marketing As A Real Estate Investor

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How To Drive Traffic With Content Marketing As A Real Estate Investor