After assessing the current state of local news blogs in New York, we realized the desperate need for a clutter-free interface. In the redesign of the Local East Village, we aimed to prioritize the news, highlight a sense of community, and create a simple user experience, all through a clean and concise design.

1. Redesigning Local News
Carrie Kawamura + Zippy Burman | Juliette Cezzar | Spring 2012

2. Redesigning Local News | Project Statement
Our goal is to design a local news blog that is clutter
free, therefore prioritizing news, highlighting a sense of
community, and creating a simpler user experience.

3. Redesigning Local News | Assessing Current Local Blogs

4. Redesigning Local News | Assessing Current Local Blogs
F’D IN PARK SLOPE CURBED NYC BROKELYN THE LOCAL EAST VILLAGE
HEADER SEARCH
HEADER
AD VER TISEMEN T
SUGGES TED SUGGES TED SUGGES TED
AR TICLES AR TICLES AR TICLES AD VER TISEMEN T NA VIGA TION
TA GS
SOCIAL NETW ORKING ICON S
NEWSLETTER SUBSCRIB E
AD VER TISEMEN T
O RKING
AD VER TISEMEN T
TA GS
SOCIAL NETW
SOCIAL NETW ORKING ICON S
SOCIAL NETW ORKING ICON S
SOCIAL
NETW ORK-
IN G NA VIGA TION
O RKING
AD VER TISEMEN T
SOCIAL NETW
AD VER TISEMEN T
AD VER TISEMEN T
NA VIGA TION
SUGGES TED
SUGGES TED
AR TICLES
AD VER TISEMEN T
AR TICLES
ORKING
SOCIAL NETW ORKING ICONS
SOCIAL NETW
W EBSITE
AD VER TISEMN T
COMMEN TS
AD VER TISEMEN T
NA VIGA TION
S UBSCRIB E
AD VER TISEMEN T
AD VER-
AD VER TISEMEN T TISE -
ME NT
ORKING
SOCIAL NETW
PREFERENCE S
BL OG
ROLL
AD VER TISEMEN T
AD VER TISEMEN T
O RKING
AD VER TISEMEN T
SOCIAL NETW
AD VER TISEMEN T
AD VER TISEMEN T
NA VIGA TION
AD VER TISEMEN T
SUGGES TED
AR TICLES
AD VER TISEMEN T
NA VIGA TION/FOO TER
AD VER TISEMEN T
NA VIGA TION
AD VER TISEMEN T

5. how can we reduce clutter?

6. Redesigning Local News | Responding to the Issue
highlighting time
social media
highlighting articles in
community order by time
published
highlighting
“sharing”
horizontal scroll for easy viewing

7. Redesigning Local News | Responding to the Issue
Simple interface
for article page
slide to view following article

8. Redesigning Local News | Responding to the Issue

9. Carrie Kawamura + Zippy Burman | Juliette Cezzar | Spring 2012