This document discusses future-friendly content and how to create it through domain modeling and content design. It begins with research to understand the subject domain and extract relevant concepts and relationships. A domain model is created to represent the information space. Content is then structured according to this model. Interfaces can be designed based on the content models, using content as design material. The process creates content that is scalable, cross-channel ready, and accessible to both humans and machines.
5. MISSION BRIEFING
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1. Future-Friendly Content - What is it and why do you need it?
2. How it starts: Research
3. Understanding the subject domain
4. Bring it to life with content design
5. Using your models for interface design
8. IA SUMMIT 2015
8
Goal: Create a future-friendly presence for annual event
Need: Anticipate every future event, not just 2015
Audience: Information architects and content strategists (No pressure!)
Outcome: Met our goals by practicing the same information architecture and
content strategy methods we’re sharing today
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YOUR FIRST DESIGN DOESN’T CARE ABOUT YOUR
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RESOURCES WITHIN.
@CARRIEHD
12. RESEARCH
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13. DESIGN BEGINS WITH WORDS
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Design starts from sharing a common language
Information spaces have contextual concepts, relationships, and rules
Our fundamental design is a model of connected concepts in a ‘subject domain’
The interfaces we then create are representations of that abstract space
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GETTING HOLD OF THE WORDS
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@CARRIEHD
is each event an instance of
the overall ‘conference’?
is the topic always
the same?
new location each year?
is this a type of
talk or a duration?
can a speaker also
give a workshop?
Is a keynote different
to a speaker?what are people giving
workshops called?
all sessions have
variable duration?
is this kind of topic like
the main event topic?
ticketing? availability?
workshops only?
difficulty? which
session types?
different venue for
each session!
is social just a
kind of session?
can volunteers also be
speakers? what about in
the future?
is a sponsor always
associated with a
session?
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CONCEPTS EXTRACTED
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Brand: The overall brand, distinct from specific events.
Event: The 2016 IA Summit is an event.
Location: Place the event is held. Different city each year.
Venue: Within the location, a specific venue (usually a hotel)
houses the event.
Hotel: The ‘official’ hotel for attendee accommodation. Usually
this is the same as the event venue, though not necessarily.
Person: An individual associated with one or more events.
Role: The specific role (such as a speaker, co-chair, or
volunteer) a person has within an event. A person may hold
one or more roles for the same event.
Topic: May refer to the subject theme of a specific session, or
an overall event.
Session: A specific occurrence within an event, such as a
workshop or social.
Session format: The type of session, such as 45m talk, social, or
workshop.
Track: A thematic grouping of sessions
Sponsor: Company who sponsors an event or specific session
19. CONCEPTS
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Concepts hold specific meaning within a subject domain
We define them at a generalised level to which specific examples can be applied
Concepts have their own descriptive properties
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20. RELATIONSHIPS
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Relationship values explain how concepts connect in reality
They help to define the structure of the working model outside of an interface
Explaining in an interface ‘how’ ideas connect supports learning through linking
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21. THE DOMAIN MODEL
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The domain model is our working model of how the concepts and relationships
within a specific subject domain fit together
It is not intended as a sitemap, nor should it be limited by our content inventory
It aims to describe the subject complexity and we can decide later which parts of
the model we want to expose in our interface
Domain models model truth, not websites
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@CARRIEHD
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MODELING THE INFORMATION SPACE
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@CARRIEHD
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27. @CARRIEHD / @MIKEATHERTON
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29. CROSS-CHANNEL READY
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Meaning and relationships stored in a database, represented in an interface
Build many different interfaces to represent the same content and structure
Ready for visual redesigns or new devices yet to come.
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CREATE CONTENT FOR CONSUMPTION BY HUMANS,
SEARCH BOTS, AND ALGORITHMS
ALLOW CONTENT TO BE PUBLISHED ON EXTERNAL
PLATFORMS WHILE RETAINING INTEGRITY
ALLOW YOUR CONTENT TO BE AVAILABLE AS AN API FOR
THIRD-PARTY USE.
@CARRIEHD
31. SCALABLE FOR THE FUTURE
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Create a structure to support a lot of content
Accommodate current and future content inventory
Build connections and create a knowledge network across subjects
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33. PLAN FOR IMPLEMENTATION
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Working as a team
Understanding content management
The Future-Friendly CMS
Understanding Content Type
Planning for Display
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34. MISSION NEARLY COMPLETE
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@CARRIEHD
1. Future-Friendly Content - What is it and why do you need it?
2. How it starts: Research
3. Understanding the subject domain
4. Bring it to life with content design
5. Using your models for interface design
40. CONTENT AS DESIGN MATERIAL - DYNAMIC DISPLAY - SPEAKERS
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@CARRIEHD / @MIKEATHERTON
41. CONTENT AS DESIGN MATERIAL - DYNAMIC DISPLAY - TEAM
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@CARRIEHD / @MIKEATHERTON
42. CONTENT AS DESIGN MATERIAL - TEMPLATES
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@CARRIEHD / @MIKEATHERTON
Username
Twitter ID
Bio
Main Event
Session date, start time -
end time
Session Name
RolePicture
43. @CARRIEHD
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TIM BERNERS-LEE, 2008
51. MISSION ACCOMPLISHED
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@CARRIEHD
1. What is Future-Friendly Content? Why do you want to have it?
2. How it starts: Research
3. Understanding the subject domain model
4. Bring it to life with content design
5. Using your models for interface design
52. @CARRIEHD
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— JEFF JARVIS
53. CONTACT ME
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