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Mobile Web Vs Wired Web

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Carrie Gottschalk
Carrie Gottschalk
TecnologiaNegócios
1 de 20
Social & Mobile Media Engaging and Interacting with an Audience on the Move
What is social & mobile media? ,[object Object]
Technology is part of our lifestyle.
Continuous partial attention
Our expense is time and attention
Where to get started.. ,[object Object],[object Object],[object Object],Mobile phones are very personal devices, and they must be treated as such by marketers.
Physical Differences ,[object Object]
Physical Differences ,[object Object],[object Object]
The Mobile Mindset ,[object Object]
The Mobile Mindset ,[object Object]
The Mobile Mindset ,[object Object],Consumers tend to access the mobile Web with a more task-oriented mindset ; they expect the mobile Web to accommodate their on-the-go lifestyle. Consumers also want mobile-friendly ways to send and receive email, access bank and credit card accounts, and share information via social networks.
Location, Location, Location ,[object Object]
Understanding the differences: Mobile Advertising vs Mobile Marketing ,[object Object]
Mobile Advertising ,[object Object]
Mobile Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Marketing ,[object Object]
Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Marketing ,[object Object]
Mobile Marketing ,[object Object]
Thank You For your time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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