Niche practice for lawyers

1. Carolyn Elefant - MyShingle.com
One Small Niche,
One GIANT Leap for Your
Practice
Be THAT Lawyer

2. IN ABIG
FIELDHow can youstandout?

3. TV Ads?

4. Computer SEO

5. Build an app?

6. HIRE
ME,
HIRE
ME!!

7. THE NICHE
A distinct
segment of a
market

8. A niche can be...
Geographic market segment
Demographic market segment
Subset of an existing specialty
A means of deliviering legal sevices

9. UNIQUE!
A niche must be

10. A niche is not...
PRACTICE AREA (e.g. family law)
A SLOGAN (e.g. Reasonable
doubt at a reasonable price)
A DUTY (e.g. lawyer who returns
phone calls)

11. A niche is not...
PRACTICE AREA (e.g. family law)
A SLOGAN (e.g. Reasonable
doubt at a reasonable price)
A DUTY (e.g. lawyer who returns
phone calls)

12. HELLO
MY NICHE IS
?

13. FASHION LAW
Carolyn Elefant - MyShingle.com

14. DRONE LAW
Carolyn Elefant - MyShingle.com

15. WINE LAW
Carolyn Elefant - MyShingle.com

16. SOCIALMEDIALAW
Carolyn Elefant - MyShingle.com

17. MARIJUANALAW
Carolyn Elefant - MyShingle.com

18. BITCOIN LAW
Carolyn Elefant - MyShingle.com

19. STUDENT
LOAN LAW
Carolyn Elefant - MyShingle.com

20. DENTALLAW
PRACTICE
Carolyn Elefant - MyShingle.com

21. INTERNETABUSE
LAWYERS
Carolyn Elefant - MyShingle.com

22. HOUSECALL
LAWYER
Carolyn Elefant - MyShingle.com

23. REASONS TONICHE

24. 1. Be the best in the world

25. 2. Targeted Marketing

26. 3. Riches in Niches

27. 4. "Job" Security

28. 5. A Megaphone for Your Practice

29. 6. Experimentation

30. 7. Ignite, Excite, Delight

31. ANY REDFLAGS?

32. SmallPiece of Broader
Practice
Unlimited Market
Can Niche Be Too Narrow?

34. Top 10 Jobs Today Never Existed in 2004
S H I F T
h a p p e n s

35. Four Steps to A Niche

36. 1. Which niche?
Personal Interest or
Passion
Existing Contacts
Substantive Capabilities -
existing or easy to procure?
Geographic/licensing capabilities

37. 2.How to fish for a niche
M A S H U P S
COLLABORATIONS

38. IM
M
ERSE
YO
URSELF
3. Pitching
the Niche

39. Other Ideas to Pitch a Niche
CLE BLOG
.LAW
DOMAIN
E-
BOOK
PODCAST/
Webinars ADS
& SEO
HARO
SOCIAL
EDIA

40. 4. Ethics ofNiche
Prohibitions on Specialization
UPL Issues for National Niches
FeeSplitting for Niches With Non Lawyers

41. CONTACT
CarolynElefant
MyShingle.com
elefant@myshingle.com
@carolynelefant