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Semelhante a Swot Analysis Seminar
Semelhante a Swot Analysis Seminar (20)
Swot Analysis Seminar
- 1. What is a SWOT Analysis? and how to develop one Carol & Mick Page New Page: New Life
- 5. What is a SWOT Analysis?
- 8. Overview Matrix Threats Things that are bad for the future, put in plans to manage them or counter them Opportunities Things that are good for the future, prioritize them, capture them, build on them and optimize EXTERNAL Origin facts/ factors of the environment in which the organization operates Weaknesses Things that are bad now, remedy them, change them or choose to stop them. Strengths Things that are good now, maintain them, build on them and use as leverage INTERNAL Origin facts/ factors of the organization NEGATIVE/ HARMFUL to achieving the goal POSITIVE/ HELPFUL to achieving the goal
- 14. Michael Porter’s 5 Forces Model
- 15. SWOT Analysis for Paphos Business Network Threats Larnaca BN may cause diversity and decrease membership of PBN Other networking groups Exchange rate (removes potential customers) Our limiting self-beliefs Lack of results Poor attendance Opportunities Larnaca BN can expand network and provide new opportunities Availability of skills & resources Add PBN banner to our websites Post news on CyprusDailyNews.info Integration with Cyprus businesses Island-wide growth Public visibility of PBN member services WWW Drive web-site towards public E X T E R N A L Weaknesses Inconsistent and poor attendance Level of core membership Not quick enough to take actions General administration (inc Web administration) Lack of formality Not maximising web-site resource Lack of promotion Lack of cash / people resources Lack of trust between businesses Business cards Strengths Good networking Growing membership Strong established companies Diverse in professions / businesses Benefits from experience Strong skill sets Keen to succeed Internal knowledge/know-how Cross-fertilisation of networks Has credibility and trust as a network Greater respect Ursula (dedicated resource) I N T E R N A L NEGATIVE POSITIVE
Notas do Editor
- Most - will know what SWOT is Many - done one as part of Business Plan Some - may not be familiar. Don't want to patronise Don't want to assume knowledge Do want to create learning environment for us all, share understanding.
- ITSM – Information Technology Service Management Means Mick is accredited to manage businesses operational management systems
- Simple, powerful framework. Helps you focus on strengths and minimise threats
- For those of you whose preferred learning style is visual rather than audial
- Key factors – Strengths and weaknesses are usually your Internal factors – what is going on inside your business Opportunities and Threats are you External factors – what is going on outside your business Strengths and Opportunities relate to positive factors Weaknesses and Threats relate to negative factors
- Often helpful to do a PEST analysis before doing a SWOT analysis – looking at broader factors
- Be brave – celebrate your strengths, but be brutally frank about where your could be better – this is NOT an academic exercise Don’t be sucked into a false optimism or the depths of depression on the basis of your current situation. This tool is intended to help you plan for your future Try to avoid phrases like “I want to be the best” or “We could be better at…” – be specific in what you want and what you need – again, brutal honesty is required It’s not always possible or realistic, but try to base the analysis of your business on how you compare to your direct competitors. How will you be better, cheaper, quicker than them? For the sake of your and your staff’s sanity, keep this process manageable. Again, remember that it’s not an academic exercise – you need to set realistic timeframes as well as goals Look for what makes you different, unique. Think back to your start-up days - why you believed you could succeed where others have failed. What are your USP’s?
- Often helpful to do a PEST analysis before doing a SWOT analysis – looking at broader factors Particularly useful for large businesses to gain a vision for the future of the industry Useful when starting operating in a new country or area and for determining the continuing principal viability of your business
- Useful for assessing the nature of competition of an industry. Porter explains that there are five forces that determine industry attractiveness and long-run industry profitability. These five "competitive forces" are: - 1. The threat of entry of new competitors (new entrants) – how will that affect your profitability and customer base? - 2. The degree / intensity of rivalry between existing competitors – how do you see new entrants into your market – as rivals or colleagues who can increase volume? - 3. The threat of substitutes (e.g. cowboy competitors) – how will they affect the value of your market? Are there opportunities for you to differentiate and so increase your profile? - 4. The bargaining power of suppliers – the more there are, the less power they have – have you actively looked for alternative suppliers? - 5. The bargaining power of buyers – the more competitors you have, the greater the bargaining power of your buyers (customers) – look for that USP and look at your competitors so you can effectively become a sole supplier again
- Strengths: Good networking, small geog. area Weakness: Small geog. area Opportunities: Growing demand for quality services Threat: Economic climate
- Group exercise on turning around negative thoughts.