2. Meet Caroline
Escaping the “real world” to travel
My story isn’t unlike that of thousands of other
college graduates. What started as a summer
volunteering in Thailand and sailing in Croatia
turned into a year-long working holiday in
Australia. I thought, “Why would I work a job I
hate when I can skip the 'real world' to travel?”
Since then I’ve been working odd jobs to support
my habit. My adventures have had me paragliding
the Austrian Alps, bungy jumping in Australia, in a
helicopter over Kauai, teaching English in rural
Thailand, prost-ing at Oktoberfest and everything
in between.
3. Popular Topics
Destinations: Europe, Australia, North
America, Southeast Asia, Central
America
Personal Essays: Relationships, the
emotional side of travel, facing fears
Niches: responsible travel, female travel,
personal growth, millennial
Lifestyle changes: gap years, round-the-
world trips, working holidays
Budget tips: backpacking, hostels,
gear reviews, city guides
4. 20%
80%
Caroline in the City Audience
17,000 monthly page views
15,000 monthly unique page views
Mostly aged 18-35
300 subscribers
70+ newsletter
subscribers
8. Why Partner with CITC?
• Professionalism: As a veteran of travel blogging, I have a range
of experience when it comes to media visits and working with
partners. I seek out long term and mutually beneficial
partnerships from brands, destinations and PR firms. I'm also a
proud member of the Professional Travel Bloggers Association
and the Society of American Travel Writers.
• Creativity: I want my experience to be different from that of
every other blogger that participates, so I look for unique
experiences to write about or creative angles to approach.
• Audience: The millennials are the next generation of travelers,
willing to spend a little more money on genuine experiences. I
write solely for them and know what types of travel they're
interested in.