2. In America…
 America has a number of prestige well known RnB/ Pop
magazines like „Billboard‟, „Vibe‟ etc. that are distributed
by well known institutions however, in the UK there are
very little or none at all.

3. In the UK…
 However in the UK there are
very few or none at all of
RnB/ Pop magazines being
published and distributed
that is why Soul would be
distributed by Bauer. Bauer
is a multi national
publishing company that
publishes in the UK as the
largest and most popular
publishing media institution
in the UK.

4. Introducing Bauer
 Bauer is described on their website as “The home to
some of UK‟s most loved women‟s weekly magazines,
touching the lives of millions of women everyday. Our
true life magazines focus on providing the best real life
stories…”
 Not only are they known for a vast female audience and
magazines but they publish music magazines like
Kerrang!, Mojo, and Q so have good knowledge with
music.

5. So why would they publish Soul?
 Soul may be a monthly
magazine but it best fits
this publishing company
as it is aimed at females
 It also aims at uncovering
the true stories and
personalities of RnB/Pop
artists
 Soul will be their first
RnB/Pop music magazine
that could win the hearts
of the many female
RnB/Pop fans in the UK
 It will be a monopoly
business in the music
magazine industry as
there is no competition
 It will be not only popular
to already established
Bauer fans but will capture
the RnB/Pop music fans in
the UK that Bauer lacks
 There are so many
unsatisfied RnB/Pop fans
in many parts of the UK
that would bring in great
support to this new
industry

6. Bauer as the media institution
to distribute Soul would lead to
great successes for both Bauer
and Soul. Bauer would want to
distribute Soul because it is
the missing touch that Bauer
needs!