14. This Remote Controlled Motorcycle was
designed to be a concept full size
motorcycle, then scaled and adapted to
work as a Remote Controlled motorcycle.
(Working model)
25. Branding
Susan Browne
Weekend warrior
“I trust the quality on
the brand and I choose
the club by the looks”
-Started playing golf when
she retired.
-Group of ladies play every
weekend
Goals based in consumer:
Looks are a great necessity
Kathy Cho
Professional Golfer
E ciency has to be obvious
“Every golf club I get should
look as good as it works” The putter has to be ready for
professionals to use
Started using male clubs
because:
-They did not help her reach They have to have the quality
her potential
-They were not suitable for comparable to male professional
professional competition putters
33. Panorama
Cycling is an environmentally friendly activity.
Panorama takes the opportunity for the cyclist to
have an ecofriendly choice of saving energy,
materials, packaging and bulk.
34. Consumer
Goals based in consumer:
Safety for the child
AAsafety belt and leg protection
Provide entertainment for the child
AAcomfort
Avoid the use of toxic materials
Avoid packaging
Allow visibility at night
Consumer
Robert and Maria
Age: 34 years old
Upper-middle class
-One Son:Tobby
-They are REALLY trying to be green, they
use they car all week but on weekends they
try to ride their bikes.
-Newly Eco-concious couple
-They can be out on their bikes
at night or late afternoon
35. Current packaging
Goals based in eld observation
Simplify installation
Reduce/eliminate materials
Make transportation more e ective
Bulky packaging
The seat is a SINGLE piece of plastic.
AA(Reduce the amount of extra pieces
integrate to main piece)
The rest of the components are small
37. Issues
The extraction of oild and salt makes a big
impact to the environment
Additives and toxins are released to the
environment in the manufacturing process
The seat is one big piece making the packaging
big and bulky
Fresh water is used and it is
not recycled
There is no speci c way of having PVC
recycled and the whole seat is sent to
land ls after use
There is no mainenance or upgrading
in the product
38. Strategies
Find alternative materials for PVC
or nylon
Use only one material
Make pieces t to make transportation
more e cient
Use recyclable materials
Use of waste water
Recall materials to be recycled
Make it easy and cheap for the
consumer to mantain the seat and
provide upgrade options
39. Design criteria (goals)
Eliminate packaging
Minimum packaging is used eliminating boxes
Reduce harmful materials
Reclaimed straps
Polyethylene frame and seat allow simple recycling
Retrore ective vinyl is used minimally
Child comfort
Hammock-like seat allows body contouring
(adapatation) and air circulation
Entertainment for the kid
Give a child a view of the road allows the child to
appreciate the view.
Recall materials to be recycled
Reclaimed straps
Polyethylene has a high number os useful lives
Carbon credits ofset the footprint of
retrore ective vinyl
Easy installation
Only one tool is needed for installation
Protection for the kid
Frame allows kid to have support
Retrore ective vinyl is used in strategic places
to make the child visible from all angles at night
40.
41.
42.
43.
44.
45.
46.
47.
48. Business model
A green business model
Insentives:
-Allow customers to ship the product for free to
the company.
-In return they will get coupons to use with the
brand or towards the purchase of carbon credits
Carbon:
-Retro-re ective vinyl is needed, carbon credits
will be purchased by Panorama to o set the
material used until a better option becomes
available in the market.
Packaging:
-The elimination of packaging boxes will allow
more product to be shipped in the same space
making more e cient the transportation process
Take it back:
-Polyethylene can be used reused many times
saving the extraction of raw materials and energy
used in transportation and extraction
78. Education Experience
Art Center College of Design, Pasadena CA Summer / Fall Intern at Uliko, Inc.
Summer / Fall
2011 Research materials applied to a variery of industries including
2007 2012 Product Design Scholarship Awarded
Activities: Girls of ID, Student Government (Model shop representative) consumer products, fashion, footwear, auto, etc. Focuded in
“consumer products” particularly electronics.
Summer 2011 Pensole at Uliko, Oregon OR
Footware Design Spring 2011 Sponsored Project for Purina at Art Center College of Design.
During 2 weeks we each designed one kind of performance shoe mentored We were assigned by Purina to nd and design the new “IT”
by designers in performance, materials, styling, branding, packaging and brand targeted towards GenY. I was the team leader, the
emotional value group’s blog administrator/creator and I focused in product
development, branding, packaging
Summer / Spring Pasadena City College, Pasadena CA (Purina’s o ering for purchase of idea declined by team)
2006 2007
Analog Rendering, Sketching, Product Design Classes
Summer / Spring Creative consultant for various clients
2009 2011 Beartough (camera cases meant for rugged and extreme use)
Summer / Spring Art Center College of Design (Night Program) Pasadena CA
2006 2007
Intro to Product and Transportation Design Scholarship Awarded EV electric (part of the team to design a Neighborhood, electric
vehicle)
Spring / Fall Instituto Tecnologico de Estudios Superiores de Monterrey, Mexico
2005 2005
Industrial Design
Summer / Fall Property Management (La casa azul)
2009 2010
Carolina I was in charge of client management, remodeling, website
development, I developed a business plan that doubled the
Skills
Hernandez
caro4design@gmail.com
pro ts in 5 months, added 2 more studio/apartments to the
complex and made sure that maintenance was caught up to
ANALOG MEDIA: DIGITAL: date. (repairs, painting, ooring, etc)
PO BOX 60702 Pasadena CA 91116
phone 626.394.4272 skype carohernmora
Quick Sketching Pro cency in PC and MAC Spring 2010 Intern at Rigoletti Design Studio
Concept Development Adobe Suite I worked on a project for the brand Sogbo in a set of
Brainstorming Illustrator/Photoshop/InDesign Kitchenware that was designed to be exposed in the
Research Google Sketch up Housewares International show in Chicago. It is in line
Orthographic views and blueprints Solid Works to be manufactured and sold in Mexico City.
Prototype building Alias Autodesk
Professional body work Rapid Prototyping Volunteer at various design conferences:
Finishing and painting Hypershot/Keyshot Spring 2008 Serious Play (Art Center College of Design)
Clay modeling Microsoft O ce Spring 2008/2009 Sustainability Summit (Art Center College of Design)
Sewing Power Point/Word/Excell
Experimenting Laser cutting Spring / Fall Peer mentor for incoming students to Art Center College
Zcorp 2009 2009 of Design
PERSONAL: LANGUAGES:
Resorceful Spanish
Multi-tasking abilities mother tongue
Time management English
Creative and strong initiative highly pro cient
Adaptable
Easy going and strong sense
of leadership.
