2.  Discover how gamers interact outside of the
game world
 Observe how gamers react to a lack of
mainstream coverage
 Conduct a study of gamers by someone who
has played a video game in the past 5 years

3.  Early adopters
 Knowledgeable and vocal
 Competitive
 “Plugged-in”
 Spend a majority of leisure time gaming

4.  Look at popular e-magazines, blogs, and web
comics.
 Attempt to discern how “hardcore” gamers
differentiate themselves.

5.  Began as a series of Youtube videos
 Picked up almost immediately by The Escapist
 Provides a counter-point to major video
game publications
 http://www.escapistmagazine.com/videos/vi
ew/zero-punctuation/1776-Red-Dead-
Redemption

7.  Weekend long gaming
convention
 First started in 2004
 Total attendance:
3,300
 Attendance in 2009:
60,000

8.  Started in 2003
 First year total: $250,000
 Has raised over $6.8
million.

9.  Hyper-knowledgeable, vocal, and concerned
consumers
 Self-Aware
 Growing
 Adept at forming weak ties