2. The growth in demand for flavoured water
(or flavored water if you are USA based)
has been quite fantastic, the increased
demand no doubt being in part due to the
drive for a "healthier life style" and the
mistrust that many have for tap water,
that itself drove the demand for unflavoured bottled water in the first place.
3. Flavoured Water - The Nutritional Facts With the
demand for that healthier lifestyle goes the
increased interest in what we are actually eating
and drinking, those "nutritional facts" on the
labels of food and drink products being
scrutinised as never before. However as you can
imagine, without actually forcing something into
the flavoured water that we drink, there is not a
lot of anything much to report on. However the
food labelling regulations make you place the
details of what is in the drink on the labels and
people expect to see it, even if they don't fully
understand what it all means.
4. Typical Nutritional Information (per 100ml) Typically,
flavoured water will have something like this in the
"Nutritional Information (per 100ml)" section:
Energy - 6.81kj / 1.2cals
Protein - 0g
Carbohydrate - 0.3g
- of which sugars are - 0.3g
Fat - 0g
- of which saturates - 0g
Fibre - 0g
5. Which just goes to prove whole little there is there
to report on. However this is not a bad thing and
has led to the Government including Flavoured
Water in its suggestions for children's school lunch
boxes, this in an attempt to draw them away from
the fizzy sugary drinks that have caused problems
in the past.
6. Flavoured Waters Flavoured waters, or "near" waters as they're
sometimes called, are commonly based on spring water,
intense sweeteners, citric acid, and preservatives. Not the
most palatable combination of ingredients, I'm sure you'll
agree. Until you add the magic ingredient: the flavour.
Flavours for near waters not only need to taste good but they
need to be 90%+ derived from the named fruit (FTNF) to
permit a declaration of (for example) "Natural Strawberry
Flavour" and the depiction of the named fruit on the label.
HoF's carefully chosen suppliers offer us an exceptional raw
materials palette from which we can select the natural aroma
chemicals and natural extracts that enable us to create some
truly outstanding near water flavours. These flavours can be
tailored to specific sweetener systems, be it Aspartame/
Acesulfame K, Sucralose, or any other combination of
natural and/or intense sweeteners.
7. Flavoured Water - A healthier choice With the demand for a healthier
lifestyle goes the increased interest in what we are actually eating
and drinking. Consumers are increasingly making their food and
beverage choices based on nutritional content and the nutritional
information on the labels of food and drink products are being
scrutinised as never before. Consumers are also more aware of the
importance of water consumption as part of a healthy life-style.
Keeping your body well hydrated boosts energy levels, helps flush
toxins from your system, and helps keep your skin looking more
youthful. Water, as opposed to traditional carbonated drinks, juices,
coffee etc is calorie free and has no negative attributes, but let's be
totally honest, it can be a little boring. Flavoured waters offer all the
benefits of pure water but with the added plus of tasting good, and
with so many interesting and exciting flavour profiles available there's
something to please even the most jaded of palettes. Good taste,
very low in calories and good for you, flavoured waters are an
obvious choice for the health conscious consumer.