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Achieving Greater Value from Digital Content Developing a Content Strategy Carl Haggerty – Devon County Council [email_address] twitter: @carlhaggerty
Current Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But…. ,[object Object],[object Object],[object Object]
Digging Deeper ,[object Object],[object Object],[object Object],[object Object]
Some Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content approach ,[object Object],[object Object],[object Object]
Why are we online? Accountability / Democracy
Content Strategy ,[object Object],[object Object],[object Object]
Our Objectives (draft) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
A network  ( or our domain) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some expected benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s a journey and we have only just started
Thank you

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