Linked in for small business

LinkedIn for Small Business
Thursday 11 June 2015
Growing your network to grow your business

Agenda
• LinkedIn overview
• Optimising your profile
• Building connections
• How to effectively engage key people in your
target markets
• Questions
2https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

Workshop Objective
• Increase awareness of tools and benefits of
LinkedIn, to enable you to increase and
connect with your network and get more
leads

LinkedIn ??
Do you get emails like these and don’t have a
clue what to do with them?

How does LinkedIn compare?

LinkedIn
Demographics

https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015
LinkedIn Stats
• N
7

Conversions per Social Platform

LinkedIn Overview
• LinkedIn profile shows your portrays your
employment history, education and your
network
• Not just an online CV
• Allows you to post articles, blog, links
• Join groups and participate in discussions, ask
questions and gain new connections
• Grow your network by creating new
connections

Search Function
• Search on People, jobs, companies, groups,
Universities
• Good for target marketing, and recruiting

LinkedIn Metrics
• Find out some of the people viewing your profile to reconnect
with them (see all people as a Premium member)
• More profile views can help you get found by your target market

LinkedIn Metrics
• Ability to measure where
your profile ranks among your
connections

Why have a LinkedIn profile?
• Become a thought leader by publishing posts on LinkedIn
• Get found by people who are searching for your products or services
• Connect and engage with current and potential customers
• Create a community around your business
• Promote other content you create, including webinars, blog articles,
or other resources
• Generate leads for your business
• Helps with SEO for your website
• Promote new products, services and events

LinkedIn Profile - Overview
Headline
Summary
Experience
Contact Info
Tab

LinkedIn Profile – How to Optimize
• Professional Photo
• Headline
• Contact Details
• Summary
• Skills
• Interests
• Recommendations

LinkedIn Profile -Professional Photo
• Ensure your photo is a
recent professional
headshot, with plain
background

• Most people just list their
current title and business
they work for
To really stand out:
• Include info on what you
do , who you help and why
(see Kate’s headline)
LinkedIn Profile – Headline

LinkedIn Profile - Interests
• Each interest listed then turns into a
searchable link, so put keywords in are
applicable to your target market
Source: https://nz.linkedin.com/in/vanessadavey

LinkedIn Profile – Contact Info
• Include email address,
contact numbers, any Instant
Messenger – eg Skype, and
up to 3 websites

LinkedIn Profile – Summary
Include in here:
• Details of why to buy from
you/your business
• What makes you unique
• call to action

• Your connections can
endorse you skills
• Can have up to 50 skills
• Ability to reorder them
LinkedIn Profile – Skills

LinkedIn Profile – Recommendations
• Your connections can
recommend you for each
role you have listed in
Experience
• Great for credibility
• Givers gain -Ensure you
give recommendations
too

LinkedIn Profile – how to update
1. Click on improve your profile
from the home screen
2. Then click on the pencil to the
right of the details to amend
each item

LinkedIn Profile – Updating Experience
1. Scroll down to Experience
2. Either Add Position or to
edit current experience
listed, click on the pencil to
the right of the details to
amend each item

Adding /Giving Recommendations
1. Click on your photo in top right hand corner
2. Select Privacy and Settings

Adding /Giving Recommendations
• Select Manage your
recommendations
• Then chose from the
following options

Invite Current Contacts
• Start off with the people you know from your current contact lists

Build Connections
• Ability to include a personal
message when sending out invites
• Change the default message if you
don’t know them or think they
would question why to connect
with you

Groups
• Get involved with Groups that your target market would likely to be
part of, or people that you could create joint ventures with
• Ability to search on topics to find Groups

Tagging Connections
• Tag people into posts by typing ‘@’ before their name and if they are
one of your connections, their name should pop up in drop down box
below

Turning connections into prospects
• Join groups and get involved – commenting,
asking questions, sharing valuable info
• Comment and share links relevant to your target
market
• Send your connections a personal message
• Meet up in person
• Followup and keep in touch

Posting Idea
• What do I post- what problems are your target market facing, what could
they learn from you? Post articles, tips, information, photos
How often should I post?
Some research says every day,
depends on what you posting
and if you are providing value!
Think about it from a customer perspective - do you go back and scan
old posts or just look at the most recent ones? There is so many new
updates your information can get lost

Other ideas for Content
– Tips and information that can help solve your clients issues
– New and exciting things happening in your industry
– Updates on your team and business
– Events and things you are part of or going to
– Quotes and inspirational things
– Current events relevant to your industry
– Create a Content Calendar - Calendar specific things relevant to
your industry – eg Valentines Day, Fathers Day
37
Ensure that no more
than 20% of your
posts are offers
https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

Workshop Objective
• Increase awareness of tools and benefits of
LinkedIn, to enable you to increase and
connect with your network and get more
leads

Ideas for Actions
• Optimise your profile – photo, Headline, summary, experience,
skills and interests
• Give some recommendations
• Ask for recommendations
• Join some groups
• Start commenting and sharing posts
• Create your own posts
• Start interacting with your connections and meet up with key
people to develop relationships

Questions & Feedback
• Please connect with me on LinkedIN
• https://nz.linkedin.com/in/carlenedredge
• And feel free to provide comments on the workshop – on my LinkedIn
page or Facebook page www.facebook.com/definedcoach
• For more information or a one on one Facebook setup session please
contact me – carlene@defined.co.nz or 04 974 8640

Linked in for small business

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