10. Listening Queries
What’s Being Said About Us?
What’s Being Said About
Topics of Interest?
What’s Our Sentiment?
Who’s Saying It?
Where Are They Saying It?
11. 3
awareness?
what’s the sales?
point? loyalty?
12. pick one.
3
awareness?
what’s the sales?
point? loyalty?
13. @jaybaer
If You Try to Accomplish
Everything in Social Media,
You’ll Accomplish Nothing.
26. @jaybaer #esto12
Use Research & Personas
to Model
Name: Name:
John Doe Jane Doe
Gender: Gender:
Male Female
Age: Age:
24 23
Hometown: Hometown:
NYC NYC
27. @jaybaer
Age / Gender / Geography
Who Are They?
How Do They Use
Social Media?