How to define your design. Essential principles for developing your blog design to communicate your brand more effectively. How to use colour theory, layout and type hierarchy to share your message with your audience and use effective design to grow your audience.
6. Visually connect the elements of your blog
Alignment â Cohesion â Repetition â Navigation
7. Why your design layout matters!
Gutenberg Diagram Z Pattern F Pattern
Good design means never having to say âClick hereâ.
Credit:vanseodesign.com
16. B r a n d o n G r o t e s q u e
R e g u l a r
B R A N D O N G R O T E S Q U E
R E G U L A R
B R A N D I N G G U I D E L I N E S
C 2 0
Y 1 3
M 5 0
Y 3 0
C 1 0
M 2 0
Y 3 0
K 9 5 C 5
M 3
Y 3
C M Y K F O R P R I N T
# F 5 9 7 9 5
R G B F O R W E B
U s e f o r b u l k o f t y p e - t r a c k i n g 2 0 0
M i n t f o r t y p e - # A C D C C E
C a p i t a l s f o r p o s t t i t l e s
# C A E 8 E O # E 8 C 3 3 9 # 3 2 3 1 3 2 # E F E F E F
P O S T O V E R L A Y S
P R O D U C T C O L L A G E S
b r a n d o n g r o t e s q u e l o w e r c a s e
H E L V E T I C N E U E T H I N C A P I T A L S
( T R A C K I N G 3 0 0 )
l i g h t b a c k g r o u n d i m a g e - # 3 2 3 1 3 1 d a r k b a c k g r o u n d i m a g e - # E F E F E F
u s e a b o r d e r o n
W H I T E