For more B2B posts and articles check out Capterra's blog here: http://bit.ly/2aNXyvj A list of amazingly easy and quick ways to collect more b2b software user reviews for your Capterra software listing.

1. 18 Surprisingly Easy Ways to
Collect B2B Software User
Reviews

2. Customer reviews are incredibly important,
especially for software buyers.
66% of software buyers say that reviews significantly
impacted their final purchase decision.
If you don’t have any user reviews, how can those buyers make
the right decision for their business?

3. There just isn’t a master list of reviews collection ideas or
strategies out there to inspire your marketing team…
Until now!

4. 1. Email Blast

5. 1. Email Blast
• Send your customers a simple
email asking for a review
• Include the direct link to your
reviews form
• Try sending it to your happiest
or longest customers, who are
most likely to respond to your
request

6. 2. Email Newsletter

7. 2. Email Newsletter
• Consider adding a reviews call-
to-action in your customer
newsletter
• This can provide customers with
a constant reminder that you
appreciate their feedback and
want to share it!

8. 3. New Customer Nurture

9. 3. New Customer
Nurture
• Use your marketing automation
software to make an email
nurture campaign
• Alternatively, send a one-off
email to new customers after a
while to see if they are
interested in writing a review
• Wait at least 3-6 months before
asking for a review to make
sure they fully understand the
product’s strengths and flaws

10. 4. Within Your Software System

11. 4. Within Your
Software System
• Put a CTA on the login page
• If your product has a main
dashboard, place it on that
page- just don’t interfere too
much with the usability of the
system
• Maybe even put up a temporary
pop-up every few months

12. 5. Twitter

13. 5. Twitter
• Use Twitter to promote the
current reviews of your product
• Tweet direct links to write a
new review
• Share quotes from reviews and
tag the reviewer

14. 6. Facebook

15. 6. Facebook
• Post a link to your reviews page
on Capterra and ask people to
review
• Since they already “like” you
they’ll be more likely to want
to leave a review
• Include some type of image
with your post so it will stand
out more

16. 7. LinkedIn

17. 7. LinkedIn
• Best place to reach your
customers when they’re
actually in a business mindset
• Post updates about the reviews
you’re receiving and encourage
others to review

18. 8. Other Social Media Channels

19. 8. Other Social
Media Channels
• If the majority of your users are
on Instagram or Pinterest, post
your reviews promotions there
• However, don’t just start a new
user account to collect reviews-
don’t waste effort if the
audience isn’t there

20. 9. User Events and Conferences

21. 9. User Events and
Conferences
• Hosting a user conference is the
best way to get a lot of reviews
in a short amount of time
• Set up kiosks around the expo
floor specifically for collecting
Capterra reviews
• Have employees with new
reviews forms loaded on their
iPads
• Include a CTA in follow-up
emails after the event

22. 10. Incentivize Reviewers

23. 10. Incentivize
Reviewers
• 43% of users will leave a review
in exchange for some type of
gift or reward
• Offer customers a gift card to
their favorite store or a fast
casual Mexican restaurant,
company swag, or discount on
their current software
subscription

24. 11. Incentivize Employees

25. 11. Incentivize
Employees
• Encourage loyal workers,
especially customer-facing
ones, to collect reviews from
the customers they interact
with
• Give out prizes and rewards
based on company and team
goals

26. 12. Run a Contest

27. 12. Run a Contest
• Consider holding a contest
solely focused on collecting
reviews of your software on
Capterra, like a March Madness-
themed contest
• In the slow months of summer,
consider asking customers to
leave reviews in a summer-
themed contest
• Get in the holiday spirit by
offering to donate an amount to
charity for every review
collected

28. 13. Customer Phone Call

29. 13. Customer Phone
Call
• If you’ve had a productive call
with a lot of great feedback,
ask them to leave a review
• Send a follow-up email with the
link for a review to remind
them of the positive interaction
and help them actually leave
the review you discussed

30. 14. Product Support Interaction

31. 14. Product Support
Interaction
• Your support team also has a lot
of customer interaction-
consider asking them to have
the customer leave a review
after a positive interaction as
well

32. 15. Email Signature

33. 15. Email Signature
• At some point in every
customers’ lifetime with your
company, they’ve received an
email from someone within your
company
• Always include a link in your
signature to the reviews page
on Capterra to keep reviews in
mind

34. 16. Write a Blog Post

35. 16. Write a Blog
Post
• We’ve written a lot of blog
posts about user reviews
• Highlight some of your best
customers by featuring their
reviews and noting how they’ve
used their software to achieve
their goals
• You can promote your product
and customers at the same
time!

36. 17. Promote Reviews on Your Website

37. 17. Promote
Reviews on Your
Website
• Trust elements are key, since
70%
of web visitors look for product
reviews before making a
purchase
• Repurpose some of the best
reviews as testimonials on your
webiste

38. 18. Add the Capterra Reviews Badge

39. 18. Add the
Capterra Reviews
Badge
• Embedding the custom Capterra
reviews badge on your website
links right to the list of your
product’s reviews
• This way potential reviewers
can see exactly what people
think about your software
• Login to your vendor portal now
to access your product’s custom
badge

40. Originally written by Caroline Malamut,
the full post can be found here