Mumbai tabela market

Mumbai Tabela Market The Business Model Dr Capt Tanweer Alam Natural Remedies Bangalore [email_address]

Market Size ,[object Object],[object Object],[object Object],[object Object]

Production Cycle ,[object Object],[object Object],[object Object],[object Object]

Tabela administration Owner of Tabela (Generally one ) Mehta (1 on every 100 to 120 Animals) Bhaiyaa (1 Mehta handles 5-7 Bhaiyya) Buffaloes (1 Bhaiyya Handles 20 Animals)

Characteristics of Owner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Characteristics of Mehta ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Role of vets ,[object Object],Animals reported sick by Bhaiya Mehta treats If not responding, Owner calls Vet # Involving Vets in Business Model is also important

General feeding trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some examples of Feed calculation Sample 1 Body weight- 500 Kg Milk- 8 litre Sample 2 Body weight- 500 Kg Milk 7.75 litre Sample 3 Body weight- 450 Kg Milk- 8 litre Sample 4 Body weight- 500 Kg Milk 8 litre Sample 5 Body weight- 450 Kg Milk 7 litre 108 980 Required 169 MJ 1321 RDP Being given 107 965 Required 125 MJ 1175 RDP Being given 104 930 Required 107 MJ 1038 RDP Being given 108 980 Required 183 MJ 1299 RDP Being given 99 870 Required 125 (90) MJ 994 (1074) RDP Being given

Suggested Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object]

Activity plan BEs 1.Once a week visit to each tabela 2. Meeting Owners , Mehta and vets 3. All product promotion ( for old products lesser margin) 4. And for BE products margin of 40% Support Activities 1.Organising quarterly meet of the owners 2. Quarterly meet of Mehtas 3. Protional gifts like towel etc for them

Expected sales: ,[object Object],[object Object]

Challenges ,[object Object],[object Object],[object Object]

Customer need ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mumbai tabela market

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Mumbai tabela market