Credentials doc for Creative Digital Agency Capsule01 in hip Hoxton

1. Capsule01 Ltd
Credentials 2008

2. Capsule01
Contents
01 Who we are
02 What we do
03 Who we work with
04 Case studies
04.1 Anorak // Web 2.0
04.2 Shayan Italia // Flash promotional
04.3 Djoust // Identity and motion
04.4 PDSA // Integrated campaign
04.5 Coexist // E-commerce
04.6 Sculpt PR // Branding
05 Testimonials
06 Contact us

3. Capsule01
01 Who we are
Capsule01 is a small agency with big ideas.
Creativity is our passion; it’s at the heart
of everything we do. It’s this, along with our
innovation, flexible approach and rich, diverse
experience that enable us to really understand
your challenges.
We provide bold, sophisticated responses to
every brief, ensuring that our clients stand out
and grow their brands. Through strategic insight
and technological innovation we create engaging
solutions that get results.
We work with an extended network of highly
talented professionals. This enables us to bring
unique expertise to every project, while staying
true to the core values that represent Capsule01:
creativity, passion and integrity.

4. Capsule01
02 What we do
Every project is a new, exciting challenge for us.
We don’t do off-the-shelf solutions. We tackle
each and every brief in a unique way; first we’ll
work with you to really understand what you
want to achieve, then we’ll develop a creative
solution that will help you to do it. Our talents
and thinking are never restricted to one specific
channel, media or execution type; we focus on
delivering innovative ideas that will get you
results. This may include:
> Creative design for web
> Online advertising
> Branding and identity
> Technical development
> Motion graphics and animation
> Graphic design for print

5. Capsule01
03 Who we work with
Our clients come from all walks of life, an eclectic
bunch – a bit like us.
We work closely with all our clients, because
that’s how we get results. Our portfolio is
continually growing; our approach to working
and diverse skill set means that we can
confidently deliver the same high level of
creativity and innovation to a broad range
of businesses.
We work with a range of clients from small, niche
businesses to household names. And while they
come from different sectors and offer different
challenges, each and every one shares our
fundamental belief in great ideas that are well
executed and genuinely different.
Here are some of the clients we work with:
> Anorak
> Coexist
> Christian Jon Billett
> Daily Mail
> Djoust
> Menzies Digital
> Mitchum Deodorants
> PDSA
> Quarto Books
> Sculpt PR
> Shayan Italia
> The Green Room
> Tracy and Fati

6. Capsule01
Case studies
04.1 Anorak
Web 2.0
Project details: Following on from the initial launch of the Anorak
Cutting edge AJAX technology website, and to cater for the growing audience as
Flash-based rich media content
success increases, we revisited the site. We were able
Simple content management system
Simple, bold layout for young audience
to develop more interactive elements and create a
Designed to reflect and support printed magazine fun place for children aged 3 to 10 to play, learn and
On going HTML teaser emails be part of the Anorak world online.
The site is maintained through a bespoke content international web standards and making it accessible
management system helping to keep the site to the widest possible audience - a key consideration
fresh and full of rich, fun content, some of which when the majority of the users are under the age
is created by the children themselves. It uses of 10. An active site with new exciting content all
AJAX technology to deliver this content as the time needs to be updated quickly and easily,
fast and as smoothly as possible, conforming to without interruption.
www.anorak-magazine.co.uk

7. Capsule01
Case studies
04.2 Shayan Italia
Flash promotional
Project details: With a MySpace audience of well over 90,000,
Full Flash site singer / songwriter Shayan Italia needed
Driven by dynamic XML content
a content rich site to keep his fans engaged
Available in 10 languages
Integrated music and video players
and to showcase his latest work. We created
360 degree product photography Shayan’s website to appeal to a wide audience,
from existing and potential fans to the music
industry and media. Built in Flash, the site uses there’s a photo gallery and online store, with 360-
large, high quality images that allow Shayan’s degree product views. And for those discovering
personality to shine through, while rich media Shayan for the first time, there’s a full biography
features like integrated custom video and music and press centre. The site is updated regularly
players showcase his work. For all Shayans fans, with news, tour information and new material.
www.shayanitalia.com

8. Capsule01
Case studies
04.3 Djoust
Identity and motion graphics
Project details: In the music industry, image is everything.
Design of brand identity So when the organisers of UK DJ competition
Creation of animated idents
Djoust came to us, they had one clear goal:
Motion graphics
Offline marketing material
to get more people to enter and attend the 2007
Online advertising DJ tournament. This started with a brand overhaul
– we gave Djoust more of a personality, an identity
that made a strong statement with bold iconography
and a more urban, contemporary colour palette.
This new edgy look included a logo, stationery, the project as it was to be used primarily within
animated idents and a fresh website designed the digital arena. The new Djoust identity was
to attract their core target market of image then applied across club flyers, posters, press
conscious, music loving 20-30 year olds. ads and online advertising to spread the word
The Djoust brand personality really comes to life and help make the 2007 DJ competition the
with animation – a key consideration throughout most successful yet.
www.djoust.com

9. Capsule01
Case studies
04.4 PDSA
Online campaign
Project details: The PDSA is a pets charity - ‘Give Something Back’
Website using a mix of XHTML and flash is an ongoing multi-channel campaign designed
Online advertising with video content
to raise awareness and funds. Our role was to both
Full campaign tracking
create a web-hub that the campaign feeds into,
Content management system
and supply targeted online advertising collateral.
‘Push Up Toy’ was a banner campaign aimed reinforcing the message that “without your help,
at the over 40’s – a key supporter group for It won’t get better”. The banners click through to
the charity. It features a retro push up toy dog the Give Something Back website, where visitors
to engage and evoke nostalgia. Interacting are invited to explore the different ways they can
with the floppy, ‘sick’ dog caused it to spring support the PDSA pets. The site also features
to its feet – showing how easy it is for you to downloadable content such as pet care leaflets,
make a difference. If the user doesn’t click wallpapers and video downloads of the latest
through, the dog falls back to the ground - television ads.
www.pdsaappeal.org.uk

10. Capsule01
Case studies
04.5 Coexist
E-commerce
Edgy, urban and image conscious would sum up
London-based clothing label, Coexist. So their
online shop needed to reflect these brand qualities
and make the retail experience smooth and easy.
We created a Flash site including a full online
catalogue with a fully functional shopping system.
Project details: Each product in the Coexist range is shown in
Integrated Flash site being worn in an urban environment – bringing
Bespoke e-commerce functionality
the texture and shape of each item to life. There
Stock control system with real time availability
Fully functioning shopping cart and payment system
are up to five accompanying images per garment
Easily administered through simple interface to show different angles and focus on the details.
The Coexist shop front is driven by a custom-built
database, featuring real time stock control with
minimal administration time through a simple,
powerful interface.
www.coexist.co.uk

11. Capsule01
Case studies
04.6 Sculpt PR
Branding
Project details: London-based, Sculpt PR needed a modern,
Creation of a brand identity crisp brand identity that allowed the clarity of
Strong typography
their message to come through. Sculpt specialise
Clean, minimal colour palette
in providing scalable PR and communications
Fresh, uncluttered website
strategies to growing businesses in the corporate
sector. We created a contemporary look and feel arena is all about the power of carefully chosen
that uses typography and white space to let their words, so their brand identity encapsulates this
message breathe. The essence of the Sculpt PR with light origami imagery that symbolises the
difference is in transparency and clarity providing sculpting of words and messaging and is easily
direct support and strategy that will help their clients adapted across a range of media.
achieve their goals. Working in the communication
www.sculptpr.com

12. Capsule01
05 Testimonials
Here are a few words that some of our clients
have said about us:
“ Capsule01 take a consultative approach to
the client relationship and now manage all our
creative design needs. They always demonstrate
meticulous attention to detail, meeting tight
deadlines whilst delivering exciting work in a
“
wide range of media.
Jim Chuck, Djoust
“ Capsule01 are friendly and helpful, striving
to find creative solutions but with a pragmatic
head on – something that is often hard to find
“
in creative agencies!
Emma Luetchford, Menzies Digital
“ I have been working with Capsule01 for over
a year now and I hand on heart could not
recommend a better company be it for design
or marketing ideas. Each member of the
company is very switched on and knows
“
their craft like no other.
Shayan Italia
“ Capsule01 delivered the perfect, and very
rare combination: seemingly limitless amounts
of creativity coupled with a keen grasp of my
business requirements. To take an aural brief
and deliver something so close to my minds
eye concept of what the website would look
like was impressive but their subtle additions
made the difference between a good website
“
and a business acquisition tool.
Rachel Bibby, Sculpt PR

13. Capsule01
06 Contact us
For more information visit our website:
www.capsule01.com
For general enquiries please call:
+44 (0)20 7033 0032
Email us:
info@capsule01.com
Visit us in person:
Capsule01 Ltd
Ground Floor
6 Hoxton Square
London
N1 6NU