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Why Utilities Need to 
Re-energize their 
Customer Experience 
Amsterdam, 04.11.201 
Maggie Buggie 
Philippe Vié
Presentation Title | Date 
Copyright © Capgemini 2012. All Rights Reserved 2 
Our Mission: Enabling Transformation 
! Revenue (2013): €10,1bn 
! Employees: 140,000+ 
6 major Global Sectors A wide range of solutions and 
services 
Utilities 
Telecom 
Consumer Products 
& Retail 
Financial Services 
Public Sector 
Consulting 
Application 
Services 
Infrastructure 
Services 
Local 
Professional 
Services 
Business 
Process 
Outsourcing 
123456 
12345 
Some Global Service Lines 
Testing Services 
Business Information 
Management (BIM) 
Mobile Services 
Digital Customer 
Experience 
Automotive
Core Sales Deck | February 2014 
Copyright © Capgemini 2014. All Rights Reserved ‹#› 
4 main issues for European Utilities 
Bo#om 
line 
Top 
Line 
New 
consumers 
& 
services 
Compe..on 
Digital
Core Sales Deck | February 2014 
Copyright © Capgemini 2014. All Rights Reserved ‹#› 
Aware 
Active 
involvement 
Passive 
interest 
Interactive 
involvement 
Community 
involvement 
Unaware 
Utility-­‐ 
driven 
market 
Consumer-­‐ 
driven 
market 
Brand 
ambassador?
Core Sales Deck | February 2014 
Copyright © Capgemini 2014. All Rights Reserved ‹#›
Core Sales Deck | February 2014 
Copyright © Capgemini 2014. All Rights Reserved ‹#› 
Outside In 
Contextual view of customer 
Inside Out 
Single view of enterprise
Core Sales Deck | February 2014 
Copyright © Capgemini 2014. All Rights Reserved ‹#› 
Customer 
Experience 
Operational 
Processes 
Business 
Model
Bottom 
Line Up to 
26% 
Increase 
Core Sales Deck | February 2014 
Copyright © Capgemini 2014. All Rights Reserved ‹#› 
Top Line 
Up to 
9% 
Increase
Utilities Have not Kept Pace with Consumers in the Shift to Digital 
Channels 
Core Sales Deck | February 2014 
Copyright © Capgemini 2014. All Rights Reserved ‹#›
Core Sales Deck | February 2014 
Copyright © Capgemini 2014. All Rights Reserved ‹#›
Core Sales Deck | February 2014 
Copyright © Capgemini 2014. All Rights Reserved ‹#›
Using Enterprise Gamification to solve Business Challenges 
Take-up 
90% 117 New mobile 
app concepts 
Core Sales Deck | February 2014 
Copyright © Capgemini 2014. All Rights Reserved ‹#› 
with Capgemini 
gamification Techniques
Core Sales Deck | February 2014 
Maggie Buggie 
Vice President, Global Head Digital Sales and Marketing 
@maggiebuggie 
Philippe Vié 
Vice President, Digital Utilities Transformation Leader 
philippe.vie@capgemini.com 
Copyright © Capgemini 2014. All Rights Reserved ‹#›

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Why Utilities Need to Re-energize their Customer Experience

  • 1. Why Utilities Need to Re-energize their Customer Experience Amsterdam, 04.11.201 Maggie Buggie Philippe Vié
  • 2. Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 2 Our Mission: Enabling Transformation ! Revenue (2013): €10,1bn ! Employees: 140,000+ 6 major Global Sectors A wide range of solutions and services Utilities Telecom Consumer Products & Retail Financial Services Public Sector Consulting Application Services Infrastructure Services Local Professional Services Business Process Outsourcing 123456 12345 Some Global Service Lines Testing Services Business Information Management (BIM) Mobile Services Digital Customer Experience Automotive
  • 3. Core Sales Deck | February 2014 Copyright © Capgemini 2014. All Rights Reserved ‹#› 4 main issues for European Utilities Bo#om line Top Line New consumers & services Compe..on Digital
  • 4. Core Sales Deck | February 2014 Copyright © Capgemini 2014. All Rights Reserved ‹#› Aware Active involvement Passive interest Interactive involvement Community involvement Unaware Utility-­‐ driven market Consumer-­‐ driven market Brand ambassador?
  • 5. Core Sales Deck | February 2014 Copyright © Capgemini 2014. All Rights Reserved ‹#›
  • 6. Core Sales Deck | February 2014 Copyright © Capgemini 2014. All Rights Reserved ‹#› Outside In Contextual view of customer Inside Out Single view of enterprise
  • 7. Core Sales Deck | February 2014 Copyright © Capgemini 2014. All Rights Reserved ‹#› Customer Experience Operational Processes Business Model
  • 8. Bottom Line Up to 26% Increase Core Sales Deck | February 2014 Copyright © Capgemini 2014. All Rights Reserved ‹#› Top Line Up to 9% Increase
  • 9. Utilities Have not Kept Pace with Consumers in the Shift to Digital Channels Core Sales Deck | February 2014 Copyright © Capgemini 2014. All Rights Reserved ‹#›
  • 10. Core Sales Deck | February 2014 Copyright © Capgemini 2014. All Rights Reserved ‹#›
  • 11. Core Sales Deck | February 2014 Copyright © Capgemini 2014. All Rights Reserved ‹#›
  • 12. Using Enterprise Gamification to solve Business Challenges Take-up 90% 117 New mobile app concepts Core Sales Deck | February 2014 Copyright © Capgemini 2014. All Rights Reserved ‹#› with Capgemini gamification Techniques
  • 13. Core Sales Deck | February 2014 Maggie Buggie Vice President, Global Head Digital Sales and Marketing @maggiebuggie Philippe Vié Vice President, Digital Utilities Transformation Leader philippe.vie@capgemini.com Copyright © Capgemini 2014. All Rights Reserved ‹#›