Ux in your business plan-paula capgemini

1. User Experience

2. Aral Balkan
Thinking Digital 2013
We are living in the era of experience. User experience is
your business plan.
Why UX?

3. Digital transformation affected user´s behaviour and
expectations.

4. Critical Points
in the current scenario of developing digital strategies
 Scope not properly defined
 Observation of market opportunities
 Understanding the purpose of the business
 Rework in the development phase
 Dead or uncertain delivery times
 Planning improvements and upgrades
DEVELOPMENT Delivery

6. DEVELOPMENT
Deliveries Roadmap
prospection

7. Immersion Ideation
Technical
Analysis
DEVELOPMENT
Prototyping +
Validating
Prospection
phase
UX

8.  User Needs
 Surveys (Benchmark, Trends, Metrics)
 Personas, Current Journeys
 Analysis
 Proposition Journeys
 Information Architecture
 UX Recommendations
Ideation
UX
Immersion
Technical
Analysis
 Prototype/Wireframe
 User testing
Prototyping
+ Validating
 Technical Solution Proposal
 Feasibility Analysis
 Architectural Vision
 KPI/Reports

9. Prospection
It is a phase of research,
generation and validation of
ideas, which serve as the basis
for the offer of Digital
transformation.

10. Before investing time and money in a
project it is recommended to mature
the ideas, to enable the product
strategy design.
Similar Methodologies: DESIGN THINKING, GOOGLE DESIGN SPRINT, LEAN STARTUP.

11. Strategy definition enables a product with
quality and constant enhancements.

12. MVP

13. estratégia de
produto
MVP

14. Fail fast, fail cheap.
The error in the prospecting phase is considered a hit. It's another step towards the
goal. Prospecting allows quick and practical validations, avoiding problems in the
development phases, where the error can be costly.

15. +115 prospection in 2 years
+35 lab researches in 2,5 years
8 accelerated rooms in 6 months
6 PoCs in 1 year
32 Apps developed in 2 years
70 App versions
5 Digital Solutions
2014 2016
18 Apps
9 in App Stores
9 in In-store
35 deploys
+700 dev support tickets in 1 year
+ 300 production support tickets in 1 year
50 million downloads
4 simultaneous dev tracks with 6-8 resources
1 support track with 4 resources
Reaching 60 people across all fronts of the project
+160.000 of project hours
+100 million transactions a month
+4000 functional points
Capgemini BR @ Mobile & UX