AVIP 01 Module 7- Travel Apps, AR, VR & MR

Module 7
This programme has been funded with
support from the European Commission
Travel Apps, AR, VR & MR

Welcome to Your Dedicated
Adventure Tourism Marketing Modules

Your Marketing Modules Journey
Module 1
The Future Adventure Traveller
Module 2
Future Trends in Technology & Travel
1. Virtual Reality has Become a Bigger
Part of our Reality
2. Looking into Now & the Future of
Tourism & Travel
3. The Future of Tourism Travel Apps
4. Future of Marketing Technology –
What the Experts Say!
1. Future Adventure Traveller Explained
2. New & Growing Markets
3. Keeping Up with Global Trends
4. New and Growing Trends
5. The Future Travel Experience
MODULES 1 & 2 COMPLETED

Module 3
Marketing Campaigns & Strategies
Module 4
Customer First Marketing
1. How to Identify Your Ideal Customer?
2. Profiling Your Ideal Customers
3. The Decision Making Journey
4. How TripAdvisor Works
1. Marketing
2. Marketing Toolkit
3. Marketing Strategies
4. Value Proposition
5. Market Segmentation
6. Marketing Campaigns
7. Digital Marketing Channels
8. Key Performance Indicators
9. 15 Highly Effective Digital
Marketing Tactics

Module 5
Adventure Tourism Website
Module 6
Social Media
1. The Ultimate Facebook Checklist
2. The Perfect Facebook Post
3. What to Avoid on Facebook
4. Instagram Cheat-sheet
5. Useful Social Media Tools
1. Making a Good First Impression Online
2. Let’s Go From a Good First Impression
to a Great First Impression
3. 12 Call to Action Buttons that will
Double Your Sales
4. How to Get in Front of Your
Customers Online

Module 7
Module 8
Immersive Digital Technologies
1. 360-degree Videos Provide Massive Potential
for Adventure Tourism
2. Make Your Own 360-degree Videos in
minutes, practically free
3. Case Studies: Experience Development Using
Immersive Technology
4. Drones are Changing the Adventure Tourism
Industry
5. Drones are Changing Tourism Marketing
6. What to Consider Before Investing in a Drone
7. Drone Tutorials
1. Why Adventure Tourism Needs Travel
Apps
2. Developing a Travel App
3. Case Study: Extreme Ireland Travel App
4. Augmented Reality, Virtual Reality,
Mixed Reality & 360 Degree Video
5. How can Businesses Use AR, VR, MR,
360 Degree Videos as Marketing Tools
6. VR & AR App Development
7. Trekksoft Mobile Management App
YOU ARE HERE
This Section: Travel Apps will Cover Topics 1-7

It is important for Adventure Tourism businesses to not only
need to engage users before they come to the region, but
ensure their overall experience is maximised throughout a
visit - giving them plenty of reasons to become advocates
once they return home.
As much as you can research before making a trip, tourists
now crave easy access to information once they actually
arrive. It’s great being able to offer this through a website or
social media accounts, but Apps are becoming increasingly
more popular in allowing users to surface information as
and when they need it. This Module will bring you through
the step by step process in considering and developing your
own destination or business Travel App.
Module 7 Introduction

7.1 • Augmented Reality, Virtual Reality,
Mixed Reality & 360-degree Videos
• How can Businesses Use AR, VR, MR
& 360 as Marketing Tools
Module 7 Travel Apps, AR, VR, MR Learning Outcomes
7.2 • Why Adventure Tourism Needs
Travel Apps
• 6 Steps to Developing a Travel App
• Case Study: Extreme Ireland App
7.3 • Virtual Reality (VR) & Augmented
Reality (AR) App Development
7.4 • Trekksoft Mobile Management App
• This section will help you understand how
important Travel Apps are to the Travel Industry
but particularly Adventure Tourism. Since
Adventure Tourism doesn’t have the typical shop
door technology is key to ensuring potential
visitors find you.
• Learn how to develop your own Travel App so
your visitors can download and explore what to
do in your destination and engage with and learn
about your experience.
• Learn how to incorporate different media and
technologies such as AR, VR, Mixed Media and
360-degree Videos
• Learn the different types of funding available
and Trekksoft’s Mobile Management App
specifically designed for Adventure Tourism
businesses

7.1 • Augmented Reality, Virtual Reality,
Mixed Reality & 360-degree Videos
• How can Businesses Use AR, VR, MR
& 360 as Marketing Tools
visitors find you.
360-degree Videos
businesses

Augmented Reality, Virtual Reality,
Mixed Reality and 360˚Video
7.1

7.1
• A technology that superimposes a
computer-generated image on a user's
view of the real world, thus providing a
composite view.
• Augmented reality is an interactive
experience of a real-world environment
whereby the objects that reside in the
real-world are "augmented" by computer-
generated perceptual information,
sometimes across multiple sensory
modalities, including visual, auditory,
haptic, somatosensory, and olfactory.
Augmented Reality Explained
Adventure Tourism I www.adventuretourism.eu

7.1
• In augmented reality, users see and interact with the real
world while digital content is added to it. If this sounds
unclear think of Pokémon Go – millions of people all over
the world have been rushing with their smartphones in
search for small virtual creatures. That’s the most vivid
example of augmented reality.
• If you own a modern smartphone, you can easily download
an AR App and try this technology. There’s a different way
to experience augmented reality, though – with special AR
headsets, such as Google Glass, where digital content is
displayed on a tiny screen in front of a user’s eye.
Augmented Reality
Explained

7.1
Adds digital elements to a live view
often by using the camera on a
smartphone. Augmented reality takes
our current reality and adds something
to it. It does not move us elsewhere. It
simply "augments" our current state
of presence, often with clear visors.
Seen below, Samsung is near ready to
introduce its Monitorless AR glasses,
which would connect to phones or PCs
via WIFI and replace the screen on
those devices.
Augmented Reality
Explained Overlays virtual
objects on the real-
world environment
CLICK
IMAGE TO
VIEW

7.1Augmented Reality Tour Guide
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IMAGE TO
VIEW

7.1
• VR technology immerses users in a completely virtual environment that is
generated by a computer. The most advanced VR experiences even provide freedom
of movement – users can move in a digital environment and hear sounds. Moreover,
special hand controllers can be used to enhance VR experiences.
• You need to wear a special VR headset to experience virtual reality. Most VR
headsets are connected to a computer (Oculus Rift) or a gaming console (PlayStation
VR) but there are standalone devices (Google Cardboard is among the most popular)
as well. Most standalone VR headsets work in combination with smartphones – you
insert a smartphone to your VR headset, put on the headset, and immerse in the
virtual reality.
Virtual Reality Explained

7.1
Immerses users in a fully artificial digital environment
• The computer-generated simulation of a three-dimensional image or environment
that can be interacted with in a seemingly real or physical way by a person using
special electronic equipment, such as a helmet with a screen inside or gloves fitted
with sensors.
• Virtual reality (VR) is an interactive computer-generated experience taking place
within a simulated environment, that incorporates mainly auditory and visual, but
also other types of sensory feedback like haptic. This immersive environment can be
similar to the real world or it can be fantastical, creating an experience that is not
possible in ordinary physical reality.

7.1
Virtual reality (VR) marketers and technologists
have been on the front line of new use cases
and business models built up VR for decades.
For most consumers VR, and more commonly,
augmented reality (AR) bring to mind certain
functionalities in the gaming industry.
Whereas VR is generally delivered as an
immersive experience through specialty
eyewear, AR can be broadly defined as any
video or 3D augmentation overlaid on a screen
that’s used to view the real world. It is generally
experienced via smartphone camera.

7.1
It enables the 360-degree mode
that means you can wear a VR
headset and experiences fully
immersive videos.
360 Degree Explained
Have you ever noticed a
small cardboard icon
when watching videos
on YouTube?
Source Medium Corporation

7.1
360-degree videos are considered a form of VR. Before
moving on to the defining qualities of 360 video, we must
first define degrees of freedom (DOF), as those are a good
benchmark helping to determine whether a particular
experience is virtual reality or 360 video. Degrees of
freedom refers to the amount of flexibility a user is given
within an environment. Take a moment to remember those
math lessons you took where they drilled in X, Y, and Z axis.
In our current example, the X axis represents backward and
forward. The Y axis is left and right, and the Z axis is up and
down. Where the three lines intersect is the point of origin.
360 Degree Explained
Source Medium Corporation

7.1360˚ Views on Board
Mountain Biking
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IMAGE TO
VIEW

7.1
Implies a complete immersive experience that shuts out the physical world. Using VR
devices such as HTC Vive, Oculus Rift or Google Cardboard, users can be transported into
a number of real-world and imagined environments such as the middle of a squawking
penguin colony or even the back of a dragon. VR is able to transpose the user. In other
words, bring us some place else. Through closed visors or goggles, VR blocks out the
room and puts our presence elsewhere. Putting a VR headset over your eyes will leave
you blind to the current world, but will expand your senses with experiences within.
You might even find yourself on top of Mount Kilimanjaro. The immersion is quite
dramatic, with some users reporting feelings of movement as they ascend a staircase or
ride a rollercoaster within the virtual environment.
Virtual Reality & 360˚ Explained

7.1
Click the image below to
browse my Theta
channel and take in all the
unreal 360-degree beauty
of this expedition up Mount
Kilimanjaro.
Click and swipe around to
spin the viewing angle.
Zoom in, zoom out, have
fun with it! I sure did.
360˚ Views from the
Top of Mount Kilimanjaro
CLICK
IMAGE TO
VIEW

7.1
In VR arcades, guests are often strApped into contraptions which simulate movement,
sound is customized, air may be blown on the subjects to mimic the feelings our brains
expect in certain situations, and some sort of handheld tools are used to allow user
interaction within the environment. Oculus Rift, Samsung Gear VR, Google Cardboard,
these are names you may have heard about by now.

7.1
Augmented reality systems may also be considered a form of VR that layers virtual
information over a live camera feed into a headset or through a smartphone or tablet
device giving the user the ability to view three-dimensional images.
Think Scuba Diving versus Going to the Aquarium With virtual reality, you can swim
with sharks. And with augmented reality, you can watch a shark pop out of your business
card. While VR is more immersive, AR provides more freedom for the user, and more
possibilities for marketers because it does not need to be a head-mounted display. Pepsi
Max utilized AR in incredible ways throughout their #LiveForNow campaign. The monster
mirror trick is worth noting, but the most amazing display was for their bus stop prank.
Virtual Reality Versus Augmented Reality
Explained

7.1Pepsi Max Augmented Reality
#LiveforNow Campaign
CLICK
IMAGE TO
VIEW

7.1
Not just overlays but anchors virtual objects to the real world
Combines elements of both AR and VR, real-world and digital objects interact. Mixed
reality technology is just now starting to take off with Microsoft’s HoloLens one of the
most notable early mixed reality Apparatuses.
Mixed reality that starts with the real world virtual objects are not just overlaid on the
real world but can interact with it. In this case, a user remains in the real-world
environment while digital content is added to it; moreover, a user can interact with virtual
objects. This form of mixed reality can be considered an advanced form of AR. If you can’t
figure out how this works, take a look at how Skype is used on Microsoft HoloLens.
Mixed Reality Explained

7.1Worlds First Virtual Reality Travel
Search Booking Experience
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IMAGE TO
VIEW

7.1
Not just overlays but anchors
virtual objects to the real world
The digital environment is anchored to and replaces the real
world. In this case, a user is fully immersed in the virtual
environment while the real world is blocked out. Sounds like
virtual reality, right? In fact it does, but the digital objects
overlap the real ones whereas in conventional VR the virtual
environment isn’t connected to the real world around a
user. To experience this form of mixed reality, you can wear
Windows mixed reality headsets. Click on next slide to see
how it all works with Microsoft HoloLens
Mixed Reality Explained

7.1Windows Mixed Reality HoloLens
for Travel Retailers
CLICK
IMAGE TO
VIEW

7.1

So how can Businesses use these Marketing Tools:
AR, VR, Mixed Reality Media & 360 Degree Videos
7.1

7.1
• Storytelling in the tourism industry will be one of the most
successful business models to leverage AR’s capabilities
• Take the concept of “theatrical-touring”: Tourists take part in a
location-based, audio drama with complementary AR scenes
offering a compelling and unique experience. This goes well
beyond the old audio tour guides used in museums and national
parks. Storytelling using AR allows one to be transported into a
narrated, multi-sensory experience through time-portals past,
present, and future. This is also great as an information source
during decision making.
So how do Tourism Businesses Use These Tools?
Storytelling

7.1
• Imagine touring Alcatraz accompanied by an AR-enhanced, audio drama. You could
watch cocky, upbeat Al Capone argue with guards as you step through time to relive
the sad story of his fall from the top of the crime world. Or envision yourself walking
along the Great Wall of China transposed by the commotion of war. Commanders and
soldiers in your midst heave open cauldrons of boiling tar over the edge to meet the
Approaching enemies below.
• Asiatravel.com and its B2B arm TAcentre.com markets and sells digital theatrical tours
through operators and their Asian outlets. Yaturu has created a five-day augmented
reality historical tour of Israel that is used by tour guides and individuals to provide a
unique and entertaining tour experience.
TIP: Think of the history in your destination and how you can incorporate
storytelling into your experience.
Storytelling

7.1
AR will begin to disrupt the tourism industry and,
perhaps, the tourism industry will disrupt AR
business models. With the creation of uniquely AR
content that provides a memorable experience with
believable augmented reality overlays, consumer
demand will reach new heights. With the additional
support of touring agencies and operators who are
looking to enhance margins by selling premium tours,
tourism will become the first industry to create
successful, long-term AR business models.
So how do Tourism
Businesses Use These Tools?
Storytelling

7.1
• Communicate your experience at travel and tourism conferences,
local festivals, markets, events, meetings, potential distributors,
package business partners can use it to explain your product
offering, potential visitors, for training, as a reception information
tool. Helps with attending and staffing resources
• As an amazing marketing took it allows you to stand above
competition and showcase your product offering e.g. if you have
a mountain biking company, bring a bike with you to your next
Mountain Biking Expo and put the guests on the bike (stationary
fixed) put on a pair of Samsung Gear VR and watch them enjoy
themselves immensely.
Marketing Avenues

7.1
• Have a device and content available in your local tourist office or
information office via website portal at a minimum, video, App
• Get your local or national tourism promoting agencies to
promote your business for you when they are at such large scale
tourism and travel events. Especially resourceful when you can’t
attend.
• Use the content for online marketing via social media, Apps and
YouTube
• Most importantly have the content available on your website and
other online content driven platforms and websites
Marketing Avenues

7.2 • Why Adventure Tourism Needs
Travel Apps
• 6 Steps to Developing a Travel App
• Case Study: Extreme Ireland App
visitors find you.
360-degree Videos
businesses

Why Adventure Tourism Needs Mobile Apps
7.2

7.2
Today, mobile Apps play an important role in every business
domain as well as in personal life. Travel & tourism industry is no
such exception since a huge part of its success rely on these
mobile Apps. Almost all travellers carry smartphones with them
and prefer Apps for various tasks like searching, planning and
booking. So, mobile travel Apps bring hAppiness with multi-
benefits for both its users and the companies who own these
Apps. Not only that but Adventure Tourism businesses do not
have the typical shop door in heavy footfall areas meaning they
are not always found easily. An App and technology can link the
potential tourist effectively to their business

7.2
The days of paper maps, guidebooks, and other stuff are gone
and replaced by interactive & amazing mobile Apps for travel &
tourism industry that come with many functionalities. Tourists
want information, in the palm of their hand, as soon as they
arrive in a destination. They want to know where the best
attractions and activities are, where the top-rated restaurants
are, how to get around, comprehensive guides, maps,
sightseeing tips, local amenity guides, day planners, real-time
event listings, walking routes etc. Visitors deserve a one-stop-
solution that contains all this information which they need and
desire, ultimately strengthening the likelihood of advocacy.

7.2Why Adventure Tourism Needs Mobile Apps
Some Stats about Travel & Tourism Industry Apps
To plan a trip ahead, Approx. 15% use Apps for tourism
On their leisure hours, Approx. 85% use smartphones to plan their travel
Travel & tourism industry Apps rank 7th among the most downloaded category of Apps
30% people use mobile Apps for searching flight deals, best hotels etc.

7.2
• Social media integration allows users to share posts and
images - exposing the destination to much wider audiences
• An optimised website is good however a dedicated mobile
App, cements your presence firmly on their smartphone –
right in their pocket. It can also deliver so much more native
functionality, such as GPS-enabled mApping. This, for
example, allows users to see which amenities are close to
them, how far away their hotel is, which walking routes are
most suitable for them, amongst much more
(Paul Rafter, Value Coders)
The Importance of Social Media Integration

7.2
• The App should fit with your existing website, the App allows
for selected content to be pulled through; a dedicated
mobile back-end can then be used to manage App-specific
content and how it’s presented to users.
• “With modern tourists in mind, it’s important to ensure that
the solution is easy-to-use and content is structured
intelligently. It also needs to work offline, as international
travellers may not always have access to wi-fi. This can be
achieved by ensuring that content is cached correctly and
core features function without the need of an internet
connection.” (Paul Rafter, Value Coders)
Why have a Website and Smartphone App

7.2
Travel Apps ensure customers get a personalised and enhanced experience ahead of
competition
• “A dedicated destination App should draw the most desired information, based on
thorough insight into audience requirements. This will not only greatly enhance their
real-time experience, it’ll mean that they’re more likely to become long-term
advocates; both encouraging friends and family to visit and returning themselves.”
• “Individuals will use a host of online resources in the sources and planning phase of any
trip they’re looking to make. But behaviours shift once they actually arrive, where a
visitor will demand as few resources as possible in being able to seamlessly surface
information around a destination. (Catherine Rigby, Value Coders)
The Importance of Real Time Visitor Experience

7.2
• Even after an individual has returned home, an App can play
an important role in maintaining an open channel of
communication, encouraging advocacy and, ultimately,
repeat visits. Push notifications, for example, can be used to
relay key messaging, while ensuring that new information is
constantly available is a great way of maintaining long-term
user engagement.
• As part of the overarching Approach taken to destination
marketing, the quality of the real-time visitor experience on
offer simply cannot be overlooked.
The Importance of Real Time Visitor Experience

7.2
• You need to advertise your App that instinctively Appeals
the audiences. Nowadays, internet marketing and online
business promotion are the most important tools if you want
to enhance your business visibility and productivity. In fact, it
is the marketing strategy which plays an important role in any
business.
• One of the best ways to achieve your goal is to stay
connected with your customers and focus on the new ones.
Using social media buttons to gather more information is an
explicit idea where you can interact directly with customers
and find out what they are planning for the next trip.
Powerful Marketing Tool

7.2
With travel & tourism industry Apps, you can book your favourite destination at one click
by just sitting at home. In fact, it is one of the prime reasons for holiday lovers why they
use mobile Apps as the entire bookings can be done under one roof. So, you don’t
require to switch to any other App for various tasks.
It includes booking tickets for reaching the spot, choosing the destination, booking an
activity, accommodation reservation, exploring the local places to visit and so on.
Easy Bookings

7.2
TIP
Add some bonus features in your App, such as
providing information about live weather
updates or safety information, especially at
mountain destinations, because the weather
frequently changes there. Provide information
about the famous restaurants that serve local
renowned cuisines and the best places to go
sightseeing, culture an heritage experiences etc.
Communicate and entice all experience
requirements to your visitors.
Easy Bookings

7.2
• One of the best advantages offered by mobile Apps. It has
completely curtailed the process of paperwork. Smartphones
are practical, convenient and portable, you can save multiple
soft copies of tickets and other important documents on your
mobile phone. You do not have to take them while traveling
• Online transactions are one the greatest and useful gifts to
the travel & tourism industry. It facilitates the option of
making all the payment through the Internet for the
reservation and even when you are on vacation, you do not
have to carry much cash in your hand. You can access these
Apps 24/7 × 365 days at any time.
Simplifies Transactions

7.2
It is always awesome to get an advance insight on your
favourite holiday destination in advance. With the help of
mobile Apps, you can get pictures and videos of the travel spot.
Due to this, you can even plan a better trip because you already
know how the place looks. These mobile Apps provide high-
quality videos and images of everything you want to see and do
providing a better experience all in the one place
Related Read: VR Mobile Apps To Drive The Market In ’18
Amazing way to Showcase Your Destination

7.2Why Adventure Tourism Needs Mobile Apps
Provides Attractive Rebates
• Due to the huge popularity of mobile Apps and increasing demand, the competition
among these Apps have also increased and travel & industry Apps are no exception
too. One of the major factors that affects visitors decision to download your App is the
discount or rebate the App is offering on various bookings.
• Don’t just say you have the best price on offer unless
you know for a fact. It is important to keep in mind
that today’s customers have become an intelligent
selector, so you should be very careful when
promoting discount offers. Think airlines adding
taxes after presenting their ‘lowest price’

7.2
Travel & tourism industry Apps provide customised services
which include tour packages for different purposes. Including
adventure tourism specific activity packages,
hen/stag/corporate packages. This is also attractive to travel
agencies
TIP: Pay attention to the specific requirements and priorities
of travel agents customers, ask them what they need, then
design the travel packages as Appropriate, to suit different
groups and origins of people.
Perfect Packaging Platform

7.2
• Virtual Reality is no longer a future technology now as it is
already expanding and on the verge of exploding, especially,
due to increasing demand for VR mobile Apps and services
from enterprises. This is a never-ending trend and should
be capitalised on
• VR mobile Apps are ruling in the market these days. Using
VR technology shows significant opportunities for
innovative development of mobile Apps. Mobile App
development companies who still have not opted for VR are
missing out on numerous benefits from these mobile Apps.
VR mobile App development is the bedrock of advancement
in this developing world.
VR Mobile Apps are Ruling the Market

6 Key Steps to Developing a Travel App
7.2

Choose the Right Development Company
7.2
1
Developing a Travel App
1. Shop around!
2. Get quotes and know what your getting for that price
• Ensure a price include all features you want, oversights can be costly
• Beware of companies that give you quote without really getting to know
your concept
3. What after sale service do they offer?
• Will they improve your current concept?
• Will they help you market the product?
The best companies will make your idea even better

Choose the Right Development Company
7.2
1
4. Get your wireframes drawn up before committing to development.
• Having a prototype of the App can help highlight important pitfalls of the
user interface before development begins, potentially saving costs in future.
5. Treat wireframes design and development as two separate contract, get one
done before the other
• After you have wireframes designed, get feedback, don’t rush into
development. If you need to start again.
• Wireframes and development does not need to
be done by the same company.

Understand Your Requirements
7.2
2
1. What is the solution you are solving?
Is it for information on your destination or only a business focus? Is it to facilitate
bookings? Will it have geo location capability, shopping, push notifications, QR
Code readers, links to social media and websites? Encourage visitors while in your
destination to also find you? Is there already an App for your destination? What
are your competitors doing? Have you asked the market what they want and
expect? Do you include other Apps e.g. weather Apps?

Understand Your Requirements
7.2
2
2. Leave the technical stuff to the App Developers.
They will provide you with a detailed description of your App listing all the
features and elements involved, will provide sample graphics and the
technological requirements. They will then provide you with a final spectrum
document to include all agreed aspects, including final quote, projected timeline
for the completion and a Non-Disclosure Agreement (NDA).

Prototype and Wireframes
7.2
3
Based upon the projects final specifications, you will
then receive a prototype of your App. This is a
responsive demo of what your final product will look
and feel like. During this stage you get a much better
idea of navigation flow, as well as how users will
interact with the App. This exercise also helps in
finding out any possible queries or confusions before
starting official graphics and UI/UX designing.

App Design
7.2
4
You then provide feedback on the graphics/interface
of your App then the prototype gets refined according
to your feedback. This step will ensure the developers
vision is in line with your vision prior to any
development. All the graphics and UX related work
gets very clear and defined along with colour scheme
and design strategy.
Once designs are prepared, the entire development
path is understood clearly and leaving no room for
future surprises during project execution.

Development
7.2
5
With all the planning and specifications
completed it is now time to start developing
the App. You usually get invited in periodically
to review the progress and to ensure the App
is as adaptable as possible.
You will get updates about the Apps progress
every week by the development builds via
Test Flight (iOS) or an alpha (Android), which
can help you to share your feedback and
review on the current development.

Testing & Production Roll Out
7.2
6
Ensuring your App is of the highest
quality it is then put through extensive
testing at each stage before it is passed
onto build for you to test and provide
feedback.
The project is now complete and your
vision is now a reality. Your App is then
uploaded to the relevant App store ready
for its very first download. Maintenance
and support should be provided to meet
your needs once gone public.

Case Study Example Travel App
7.2

“
”
7.2
It is never easy for domestic and specifically international
tourist to explore unknown place without any hesitation
and challenges. A personalised App can provide all or at
least most of what they need to know.
Tourist always seek a local guide in order to get
convenience and to learn about the place which may cost
extra. A digital, user friendly solution for tourists with all
necessary the features may make tourists independent and
assist them in understanding about your destination and
experience.
Case Study Tourism App
Extreme Ireland App - Project Baseline
CLICK TO
INTERACT
WITH APP

“
”
7.2
1. It is difficult for the tourist to get accurate information
about unknown place from one place. Visitors need to
rely on local people, books or guide for all desired
information. However, using this App, tourist can access
all the information at on their fingertips and can learn
something new about the place they visit.
2. Nowadays, digital maps and navigation are easily
available but the challenge for tourists is to identify
and ensure they have chosen the right destination. A
case of you don’t know what you don’t know. This App
suggests multiple key destinations to filter such
questions along with maps for precise navigation.
CLICK TO
INTERACT
WITH APP

“
”
7.2
3. Moreover, linguistic barrier is a common communication
problem for the tourist when the place is unfamiliar.
However, this App provides five different languages such as
Italian, Spanish, English, German and French are available
along with the audio functionality.
4. It also becomes expensive to access the information at
roaming charges and besides tourist will spend all the
time looking into cell phone instead of enjoying. However,
using this App, visitors can educate themselves of allied
place while exploring by listening to the audio. They won’t
have to spend much longer time in reading the
information. Just put on the headphone in ear, play the
audio and start exploring by your convenient language.
CLICK TO
INTERACT
WITH APP

“
”
7.2
1. Digital tourism information providers of Ireland
2. This App avails maps, navigation to make it easier
for you to find the destination
3. Multilingual App: consists of 5 languages; Italian,
Spanish, English, German and French with audio
function
4. It works on both online and offline mode
Extreme Ireland, App Features
CLICK TO
INTERACT
WITH APP

7.3 • Virtual Reality (VR) & Augmented
visitors find you.
360-degree Videos
businesses

Virtual Reality (VR) & Augmented
7.3

7.3Augmented Reality App Development
Augmented Reality has already paved its way into the tech world and businesses. With
this amazing technology, the digital world can leverage the chances of interacting with the
real world objects. It has the capability to add a layer of new information over the
existing information.
Augmented reality, or AR, makes changes to a
person’s perception of their physical surroundings,
when viewed through a particular device.
The technology has similarities with virtual reality,
but AR does not replace the real-world environment,
but augments it by overlaying digital components.
AR Apps have the potential in establishing a better
connection among the customers and the brand.
CLICK
IMAGE
TO VIEW

7.3Virtual Reality App Development
The pace at which technology is evolving is unbeatable.
While VR is enjoying the glorious stage people can reach
Mars, ride a spaceship or even swim deep in the ocean.
Businesses and enterprises can experience an unbelievable
and interactive 3D computer-aided world. With the advent
of Virtual Reality, a phenomenal technology with which
you can explore the world with just sitting at home. It is
redefining the way we communicate, play, watch, learn
and explore. You can experience this using the Virtual
Reality equipment like VR headsets, Head-mounted
displays, cardboards and data gloves. Today, VR App
development and product development have become
business as it is widespread in every industry.

7.3Virtual Reality App Development
VR-powered Apps will drive you to a jaw-dropping experience
OCULUS RIFT HTC VIVE SAMSUNG GEAR VR GOOGLE CARDBOARD
Get the best of visual experience with impressive App development strategies. You can
educate and engage users globally with out of the world virtual reality experiences. Use
high quality and budgetary solutions. Also think about gaming solutions, 3D touches
and effects for virtual reality devices for iOS and Android

7.4 • Trekksoft Mobile Management App
visitors find you.
360-degree Videos
businesses

Trekksoft Mobile Management App
7.4

7.4A Mobile App to Manage and Sell from Anywhere
Use your mobile device to manage your business
and sell tours on-the-go with the TrekkSoft App.
Have all the info you need at your fingertips any
time, anywhere. With TrekkSoft, you can stop
feeling tied to the office.

Tasks*
Task 1: Contact one of the recommended App Developer providers on the AVIP
Resources Directory in the next slides. Make sure to enquire about potential
funding available to support your App development
Task 2: Contact one of the recommended 360-degree video service providers on the
AVIP Resources Directory in the next slides. Make sure to enquire about
potential funding available to support your 360-degree video development
Task 3: Check out the recommended Adventure Tourism Apps and Augmented
Reality videos developed in the AVIP Resources Directory in the next slides.

Country Title Description Link
Scotland
App Developer
App Developer
Aerial Digital Ltd are developers of mobile apps for
iPhone & Android. We also create all types of digital
media content including web design, web development
and for social media.
http://appdevelopersc
otland.co.uk/
Scotland
AppWeb
App Developer
App and Web design company Aberdeen helping all size
of business in Scotland UK. Design and develop
astonishing websites and mobile app for your business.
http://www.app-
web.co.uk/
Scotland
Step into Scotland (Visit
Scotland)
Adventure Tourism App
Augmented Reality
Portal AR allows you to literally step into Scotland,
where you can experience an amazing array of 360o
videos and images.
https://www.scotland
.org/about-
scotland/scotlands-
stories/portal-ar
Scotland Linnhe creative
App Developer
App and website development. Fort William. Create
high quality user experiences for mobile devices.
http://linnhecreative.
co.uk
Scotland Wingman
360-degree Videos Providers
Aerial photography and video service throughout
Scotland. Fully insured and qualified BNUC-s Pilot with
CAA Permission for Aerial Work certificate. Offers
aerial photography and video services using a small GPS
controlled drone with HD camera.
http://www.wingman.
co.uk/
Scotland - AVIP Resource Directory

Bulgaria StudioWeb.bg
App Developer
Develop corporate, mobile, dynamic and portal web
sites, image and business mobile applications for
Android and iOS.
http://studioweb.bg
Bulgaria
DigiMark
App Developer
Offer full-cycle software development. DigiMark is
proud to be the first company to introduce Mobile
Augmented Reality functionality in Bulgaria in 2013
https://digimark.bg
Bulgaria Whiz
App Developer
Develop high-quality websites, e-commerce
websites, mobile applications and web software.
https://www.whiz.bg/
Bulgaria Ivan Kolev Photography
360-degree Videos Providers
Ivan Kolev is a Certified Photographer for Street
View - Trusted programme for capturing business
objects.
http://kolev-
photography.com
Bulgaria - AVIP Resource Directory

Bulgaria iLoveBulgaria
Travel App
iLoveBulgaria is a new interactive platform,
providing information on both: Bulgarian top tourist
sights and special offers from local businesses. This
innovative solution brings together tourism,
municipalities, businesses, citizens and tourists, and
ensures a quick and easy information flow and
improved service quality through tailored offering.
https://ilovebulgaria.
eu/en/
Bulgaria Adventure BG
Travel App
Search options for adventure tourist march / routes
with opportunities for online
application/registration, photo gallery, information
about Club Adventure BG.
http://www.adventur
ebg.net/
Bulgaria BM Vision
Augmented Reality Apps
Provides innovative products and services which improve
business competitiveness in the conditions of dynamic
technology and business development and social
challenges. Our main mission is to highlight Bulgaria’s
tourism resources, increase the quality of services and
promote a proactive and innovative approach.
http://bmvision.eu/b
g/tours/
Bulgaria - AVIP Resource Directory

Estonia Telia Eesti
App Developer
Telia Estonia offers the fullest solution to all
communication, information, entertainment and
innovation needs. Our services range from fixed internet
and home entertainment to mobile plans and 4G
internet.
https://www.telia.ee/en
Estonia Lottemaa
App & AR
Lottemaa theme park for kids has cooperated with Telia
Eesti to develop and App to keep memories alive. You
need to be at theme park and move around to use it. Not
much evidence of the success
Lottemaa App
https://lottemaa.ee/paev-
lottemaal/lottemaa-app-ja-
mangud/
Estonia Maru RV
App & AR & 360-
degree videos
Offer interactive VR tour in Tallinn’s Old Town with a tour
guide. This is an interactive experience where the viewer
can select the places to visit and look around (360
degrees) in each place. The project is a mixture of 360-
degree filming and Unity programming.
https://maruvr.ee/en/
Estonia VisitTallinn
App & AR & 360-
degree videos
Tourism website to introduce Tallinn – have all social
media channels, interactive maps, blogs etc. including 360
photos and VR videos
VisitTallinn
Estonia - AVIP Resource Directory

Ireland Square Root
App Developer
iOS Application Development, Internet Of Things Apps,
Android App Development, Web Applications
Development, Custom Application Development,
Software Development, Internet Marketing, Online
Shopping Stores and any ad hoc projects.
https://squareroot.ie
Ireland
Absolute Visuals
360-degree videos,
aerial videos
Create promo videos, time lapse, aerial videos,
photography, 360 degree
http://absolutevisuals.ie/
Ireland
Extreme Ireland
App & AR & 360-
degree videos
Digital information provider of cities of Ireland. This app
avails maps and navigation to make easier for you to spot
the destination. Multilingual application with the audio
function It works on both online and offline mode
https://squareroot.ie/Extre
me-Ireland
Ireland
Travel Guides
Travel Apps
Travel Guide is a free and handy introduction to what
Ireland has to offer, with everything from walking routes
to fishing spots.
Useful Irish Travel Apps
Ireland Wild Atlantic Way
360-degree videos
Videos that allow you to experience the Wild Atlantic Way
in virtual reality. All you need is your mobile phone,
tablet, computer or immersive technology.
https://www.wildatlanticwa
y.com/360-videos/
Ireland - AVIP Resource Directory

”
What I Have Learned
• Virtual Reality (VR) marketing and technologies are on the front line of new up and
coming business models. The business model of storytelling is key to delivering and
communicating experiences. Using AR, VR, Mixed Reality and 360-degree videos will
present your business anywhere, anytime on a device using a multi sensory experience.
Why does this work because tourists are primed for entertainment and looking to
experience something new. AR is persuasive, compelling and highly entertaining.
• VR is generally delivered as an immersive experience through specialty eyewear, AR can
be Adventure Tourism businesses in particularly don’t have the typical shop door so
technology is vital in terms of communicating and being discovered. Video and digital is
the new language through digital platforms, Apps and technology. Tourists want all their
information in one place at the tip of their fingertips and don’t want to go looking for it
unnecessarily. They will search for an App within a destination as their first port of call,
download it and use it as their go to. Having your information and business included in
Apps is important if you want to be found.

Module 7
Module 8
Immersive Digital Technologies
1. 360-degree Videos Provide Massive Potential
for Adventure Tourism
2. Make Your Own 360-degree Videos in
minutes, practically free
3. Case Studies: Experience Development Using
Immersive Technology
4. Drones are Changing the Adventure Tourism
Industry
5. Drones are Changing Tourism Marketing
6. What to Consider Before Investing in a Drone
7. Drone Tutorials
1. Why Adventure Tourism Needs Travel
Apps
2. Developing a Travel App
3. Case Study: Extreme Ireland Travel App
4. Augmented Reality, Virtual Reality,
Mixed Reality & 360 Degree Video
5. How can Businesses Use AR, VR, MR,
360 Degree Videos as Marketing Tools
6. VR & AR App Development
7. Trekksoft Mobile Management App
MODULES 7 COMPLETED NEXT MODULE This Section: Immersive
Digital Technologies will Cover Topics 1-7

www.adventuretourism.eu
AVIP Facebook
Contact Us
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AVIP 01 Module 7- Travel Apps, AR, VR & MR

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