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Starbucks Coffee Can Customers Breastfeed in a Coffee Shop? A Notre Dame case study produced by research assistants Shannon Rainer, Cameron McHale, and Jenny Bailey under the direction of Professor J. S. O’Rourke, IV.  Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Team Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Whole, Skim, or Breast milk? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
So, why Starbucks? Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
History of Starbucks ,[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Howard Schultz ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Starbucks and Schultz ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Starbucks’ Culture ,[object Object],[object Object],[object Object],http://www.starbucks.com/aboutus/environment.asp Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Starbucks’ Culture ,[object Object],[object Object],[object Object],http://www.starbucks.com/aboutus/environment.asp Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Starbucks’ Culture ,[object Object],[object Object],[object Object],http://www.starbucks.com/aboutus/environment.asp Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Starbucks’ Culture ,[object Object],[object Object],[object Object],http://www.starbucks.com/aboutus/environment.asp Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Lorig Charkoudian ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Lorig’s Demands & Response ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Starbucks Response ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Breastfeeding Legislation ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Breastfeeding Legislation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Industry Responses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Past Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
In a matter of weeks… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Conflicting Customer Segments ,[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Discussion  cont’d ,[object Object],[object Object]
Questions? ,[object Object],[object Object],Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Questions  cont’d ,[object Object],[object Object]
Discussion Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
 

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Case study 02-1_starbucks_corporation

  • 1. Starbucks Coffee Can Customers Breastfeed in a Coffee Shop? A Notre Dame case study produced by research assistants Shannon Rainer, Cameron McHale, and Jenny Bailey under the direction of Professor J. S. O’Rourke, IV. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
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  • 5. So, why Starbucks? Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
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  • 29. Discussion Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
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