The success of any business depends on attracting, engaging and retaining the right people. Want to hire the best talent? "Posting and praying" isn't enough. Take a page from the marketer's playbook and learn to apply marketing fundamentals to making the best hire.

1. Steal These 5 Marketing
Fundamentals to Make the Best
Hire
Candie Fisher
Recruiting & Consulting

2. What do marketers
do?

3. What can we steal?
1. Know your audience
2. Differentiate your offering
3. Tell your story
4. Work the funnel
5. Bring in experts

4. Know your
audience

5. Why is it
important?

6. What do marketers do?
DEFINE CUSTOMER
SEGMENTS
CREATE BUYER
PERSONAS
FIGURE OUT WHERE
TO FIND THEM
DEFINE THE ROLE IDENTIFY YOUR
IDEAL CANDIDATE
FIGURE OUT WHERE
TO FIND THEM
What can we steal?

7. Define the role
• Create a job description that is thoughtful and
accurate
• What does a successful candidate look like in
your organization?

8. We believe in Doing Things — moving your body
and having fun with friends. From dog jogs to
dodgeball, we make clothes for sweating without
the added pressure. Our teamis made up of
casual Recreationalists who approach activity
with ease, humor, and delight. Since launching in
2014, Outdoor Voices has been featured in The
New York Times, Vogue, Wall Street Journal, GQ,
Forbes and Fast Co.
OVERVIEW
Outdoor Voices is looking for a Director of Human
Resources with a keen sense for gauging and
growing an organization. As the senior HR leader,
you'll work entrepreneurially to organize and
direct all Human Resources functions from
compensation and benefits to learning and
development. You'll exercise your knowledge of
the management & oversight of employee
relations, high-volume recruitment, employee
engagement and more.
Our past is full of iconic moments - but our future is going to
spark many more. We're looking for the people who'll help
make our next decade just as revolutionary as our first five.
If you're one of the super-talented who thrive on change,
aren't afraidto takerisks and love to make a difference,
you're the right fit. Come grow with us.
OVERVIEW
The Directorof Human Resources, Data and Analytics will be
responsible for the development and delivery of talent
practices for Customer Data Scientist and Analytics team.
The Directorof Human Resources will be a key business
partner to VP of Customer and Data Analytics. This role
contributes to the health and success of the organization by
having a deep understanding of the business priorities and
proactively collaborating with business leaders to identify,
develop, and implement talent strategies that meet the
needs of the business including ensuring that the function
has the right talent, structure and processes in place. To be
successful, this role must develop and sustain strategicand
day-to-day consultative relationships with business leaders
and their respective teams and act as a trusted coach,
advisor and confidant on business and talent relatedissues
and opportunities. The Directormust also build effective
working relationships with Communications and HR
partners in Talent Attraction, Talent Management, HR
Operations, Compensation and Employee Relations. This
role will oversee a HR Manager.
The Directorof Human Resources will
oversee the administration of all
Human Resources functions including
but not limited to:
Recruiting and talent acquisition
Organizationaldevelopment
Performance management
Employee orientation, development,
and training
Policy development
Employee relations
Compensation and benefits
administration
Employee safety, welfare, wellness,
and health
Example Job Descriptions

9. Identify the ideal candidate
• What are the functional and behavioral must
haves?
• What can be trained or learned and what are the
trade offs?
• How will you know when you find them?

10. Figure out where to find
them
• Where are they working now?
• What are they reading, doing, thinking about?
• How can you get to them given the resources
that you have?

11. Differentiate
your offering

12. Why is it
important?

13. What do marketers do?
What can we steal?
Create a strong employerbrand by leveraging the unique aspects of your
company that appeal to your target audience
Create a strong brand that appeals to their target audience

16. Components of an Employer Brand
• What makes you special?
• Mission, vision, values are a just start
• Connecting the dots and bringing your employer
brand to life
• Partnering with marketing to ensure a cohesive
story

17. Tell your
story

18. Why is it
important?

19. What do marketers do?
What can we steal?
Develop a content marketing strategy to engage candidatesacross all
channels with consistent messaging
Develop a content marketing strategy to engage customers across all
channels with consistent messaging

21. Content
x
Channel

25. Work the
funnel

26. Why is it
important?

27. What do marketers do?
What can we steal?
Map the candidatejourney and create differentiated touchpointsat each
stage
Map the customer journey and create differentiated touchpointsat each
stage

28. The Funnel
Target audience is aware of your company/the
role
Candidate is considering the role or company fit
Candidate is going through the interview process
Ideal candidate accepts offer
Ideal candidate becomes engaged employee
CANDIDATE FUNNEL MARKETING FUNNEL

29. Bring in
Experts

30. Why is it
important?

31. What do marketers do?
What can we steal?
Develop ongoing relationships with external resourcesto amplify
recruiting for difficult to fill roles or extend internal resources
Leverage agencies or consultants with specific expertise to augment their
internal resources

32. Identifying the Right Partner
• Defining your need
• Engagement models
• Key considerations

33. Q&A
Candie Fisher
Recruiting & Consulting
www.candiefisher.com
303-618-9495
candie@candiefisher.com