Mais conteúdo relacionado Semelhante a Product Development and Pricing Structures Lecture (20) Product Development and Pricing Structures Lecture20. Product Development
& Pricing Strategies
• Developing goods & services
• Branding
• New product development and the
marketing mix
• Pricing goods and services
26. • core product
• + actual product
• + augmented product
• total product offering
70. Pricing Strategies
• cost-based pricing
• demand-based pricing
• competition-based pricing
• alternative pricing strategies
• pricing skimming
• penetration pricing
71. Adjusting Prices
• quantity discounts
• cash discounts
• seasonal discounts
• rebates
• bundling
• dynamic pricing
• everyday low pricing (EDLP)