Do you have a business communication plan? No? Here is a simple outline for creating one. And as a bonus, you have steps for conducting a review of your plan.

1. Is Your Business
Communication on Track?
Your 3-Part
Quarterly Review

2. You start with a plan
You have a plan,
right?

3. No wonder your
business
communication is
derailed

4. Let’s get your business
communication plan on track

5. Review 3 main categories
Planning Execution Results

6. Planning

7. Create a vision statement

8. What does your business look like
all grown up?

9. Identify your customer
Who are you targeting
with your business
communication?

10. Define your objectives
Create leads
Educate
Introduce new
product or service

11. Establish your budget

12. Execution

13. Select communication vehicles

14. What’s most effective?
– Social media
– White papers, industry
articles
– Case studies, video
– Presentations
Consider objectives and budget

15. Assign roles & responsibilities
Who does the
writing?
Who manages
the process?

16. Develop message strategy

17. What problems do you
solve?

18. What problems do you
solve?
How are you different?

19. What problems do you
solve?
How are you different?
What is your call to
action?

20. Develop a timeline

21. Results

22. Establish benchmarks

23. What are specific
measurements of
success?

24. What are specific
measurements of
success?
Leads
Visibility
Sales
Customer satisfaction

25. Create a contingency plan

26. Create a contingency plan
What happens if your business
communication is not working?

27. Planning Execution Results
Vision
Vehicles Benchmark
Statement
Customer Assign Contingency
Message
Objectives
Strategy
Budget Timeline

28. Congratulations!
You have a business
communication plan

29. Now schedule time for review
Monthly?
Quarterly?
You decide

30. Review 3 main categories
Planning Execution Results

31. Planning

32. Vision statement
Does each
communication
help move you
towards your
vision?

33. Your customer
Are you
targeting the
right market?

34. Your customer
Are you
targeting the
right market?
Do you need to
explore new
markets?

35. Your budget
Are expenses where
they should be?

36. Your budget
Are expenses where
they should be?
Do you need to
table a project due
to costs?

37. Execution

38. Communication vehicles
How effective is
your combination?

39. Communication vehicles
How effective is
your combination?
Should you
change your
communication
vehicles?

40. Roles & responsibilities
Are the right people
in the right roles?

41. Roles & responsibilities
Are the right people
in the right roles?
Are your projects
well-managed?

42. Roles & responsibilities
Are the right people
in the right roles?
Are your projects
well-managed?
Should you outsource?

43. Message strategy
Is your message
clear?

44. Message strategy
Is your message
clear?
What feedback
have you received?

45. Message strategy
Is your message
clear?
What feedback
have you received?
How effective is
your Call to Action?

46. Timelines
Did you meet
deadlines?
If not, why not?
Are timelines too
aggressive?

47. Results

48. Benchmarks
Are you tracking?

49. Benchmarks
Are you tracking?
Do you have the
right benchmarks?

50. Contingency plan
Is it time for
Plan B?

51. Contingency plan
Is it time for
Plan B?
How can you adjust strategy
for better results?

52. Want your
review even
simpler?

53. Want your
review even
simpler?
Ask these 3 questions

54. What went What needs
What’s next?
well? improvement?
www.simplystatedbusiness.com

55. Cathy Miller, Business Writer
Business site:
www.SimplyStatedBusiness.com
Download more Free Stuff
Photo credits – Great images from BigStock Photo
www.simplystatedbusiness.com