This document provides guidance on setting marketing objectives to achieve business goals instead of relying on random luck. It recommends that marketers 1) review prior performance and plans to identify what worked and didn't work, 2) ask questions about the market, brand, and performance to identify objectives, and 3) clearly define the specific needs the marketing aims to address, such as increased sales. The overall message is that achieving objectives requires intention and planning rather than leaving outcomes to chance.

1. Beat blind hog objectives
and see
better
marketing
results

2. Have you heard the expression

3. Have you heard the expression
Even a blind
hog finds an
acorn every
now and then

4. Great for the hog

5. Great for the hog
Not so great for
your business objectives

6. Achieving business objectives
takes more
than blind luck

7. 1. SET
YOUR SIGHT ON OBJECTIVES

8. Start with your
prior plan

9. What worked?
What didn’t?

10. NO PRIOR PLAN?

11. Start asking questions

12. Start asking questions
ABOUT
YOUR
MARKET

13. Start asking questions
ABOUT
YOUR
MARKET
YOUR
BRAND

14. Start asking questions
ABOUT
YOUR
YOUR
BRAND
MARKET
YOUR
PERFORMANCE

15. Stay grounded

17. Specific
Measurable
Attainable
Realistic
Time-bound

18. 3. DEFINE
THE NEED

21. ncreased sales

22. The great thing
about plans –

23. The great thing
about plans –
you can always
change them

24. Set your
sight on
objectives
Be
SMART
Define
the need

25. Go hog wild with success

26. Check out the entire series
Follow the 10-Part Marketing Plan at
SimplyStatedBusiness.com
Photo Credits: BigStockPhoto.com

27. Cathy Miller, Business Writer
Business site:
www.SimplyStatedBusiness.com
www.simplystatedbusiness