Presentation by Cammy Bean of Kineo on June 6, 2013. What is continuous, collaborative learning? How can you make it work with your organization? This webinar was hosted by Citrix/GoToTraining and Training Magazine.

1. Continuous, collaborative
learning. What is it and why
should I care?
Cammy Bean
VP of Learning Design

2. A long, long time ago
“social learning” was all
the rage.
Social Learning
is so dreamy!

3. But the term
“social” really
freaks some
people out.

4. Is this what they think is really
happening?

5. Just relax. We’re all social, man.

6. Let’s talk about collaboration instead.

7. What about the continuous part?

8. The Forgetting Curve

9. Post event touchpoints:
two days, two
weeks, two months

10. Tools can help...

11. John Seely Brown and
“the entrepreneurial
learner”

12. The world has changed. (Mostly.)

13. The half life of skills today = five years.

14. Moving from stocks...

15. ...to flows.

16. It’s all in our
heads.

17. We just don’t have
the time to do
training like that.

18. People find ways to get what they need.

19. So let’s go with the flow.
• learning = working
• working = learning
• *Harold Jarche

20. http://www.c4lpt.co.uk/blog/2011/12/06/5-stages-of-workplace-learning-revisited/

21. Learning in the Workplace 2013
(Jane Hart Survey of 600+)

23. Let’s look at an example.

24. Custom software company
23 global offices and 2,000 employees
Fragmented knowledge base
Complex problems
BUT…a collaborative culture already in
place

25. What about culture?

26. Lots of community groups solving lots of
real problems.
•QA
•Technical
•Local
•Personal

27. Two full-time community managers.

31. Key Benefits:
• Providing a face to every name, including
context and digital footprint
• Creating serendipity
• Creating organizational memory

32. Poll
So. Does your org do social/collaborative?
• You betcha!
• Not officially, but we find ways to get what
we need (Facebook, Twitter).
• No way! Social is too scary for us.
• Who cares what the org blocks, I have a
smartphone!

33. Jane Bozarth

34. How did
I do that?

35. Does this strike fear in your heart?
35

36. How can T&D people help with all of this?
• Community management
• Mentorship and reverse mentorship
programs
• Working with IT to get the right tools in
place
• Content curation

37. The
Learning
Campaign

38. Remember the Public Service Announcement
(PSA)?

39. All this time, Marketing,
we wanted the same
thing. But you always
seemed so...obsessed
with style.
Yes, darling
Learning, but I’m not
like the others. I am
Content Marketing*. I
care about the
relationship.

40. What is Content Marketing?
Creating and distributing relevant and valuable
content to attract, acquire, and engage a clearly
defined and understood target audience – with
the objective of driving profitable customer
action.

41. Learning from content marketing.
Campaign
for
change Design
for
engagement
Embed
results

42. So what does marketing try to do?

43. Turn prospects into fans...

44. ...using a wide range of channels...

45. ...through a sustained campaign that creates
measurable results.

46. Let’s look at another example.

47. The Change Campaign
Global Entertainment Company with some
dry content. (sound familiar?) needed to:
•Raise awareness about threats to privacy
and information security
•Get people to take compliance-related
policies seriously
•Empower people to take action!
AND...they don’t do boring! They wanted to
engage attention AND deliver results.

48. 1. Campaign for change
“Put Yourself in the Picture” Campaign:
•Video promos
•Posters/flyers
•Catchy jingles!
•Branded sweets
•Themed cafeteria menus
•Competition
•Tip Sheets
•eLearning

49. 2. Design for engagement
Focused self-paced elearning tutorials
and How Tos, underscoring key policy
and regulation campaign messages.
Now with
superheroes!

50. 3. Embed for results
Ask for change!
Provide ongoing support!
(Tip Sheets, Decoder Wheels)
Keep the messages coming!
Reward participation!

51. The results (what really matters)
More employees reaching out for help!
Chief Privacy Officer getting more requests for
guidance (training, tools, rules)!
Project teams reaching out to Legal and
Information Security earlier than ever before!

52. So let’s change the
conversation. Let’s find ways
to make this happen in our
orgs. Let’s keep learning and
experimenting and showing
our work!
Say, I like this
continuous, collabora
tive learning guy.

53. So what are you
going to do about it?

55. • Cammy Bean
• email: cammy.bean@kineo.com
• twitter: @cammybean #ContinuousLearning
• blog: http://cammybean.kineo.com
• References and more on
continuous, collaborative learning:
https://www.diigo.com/list/cammybean/continu
ous-collaborative-learning