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PSYCHOLOGY OF
TOURIST
Presented by:
MANNY P. DALEON
Tour Guiding Instructor I
JAPANESE
 More than 12 million travelers a year
 Less than 3% visit the Philippines
 3% = 360,000
 More male than female travelers
 Travel in package tours
 More repeaters than first timers
 Speak little English
Japanese…(a
continuation…)
 Want Japanese Foods
 4 to 5 days program only
 Average age of travelers in their early 40’s
 Tipping is not practiced in Japan
 Consider Philippines value for money
 Love Philippine seafood
 Very safety conscious( peace and order)
Japanese…(a
continuation…)
 Time and health conscious
 Office ladies newest travel trend setter
 Workaholics
 Bath consciousness
 Groupism
 Consensus-mindedness
 dependency
Japanese…(a
continuation…)
 Inner-outer world
 Face-consciousness
 Epicurian Japanese
 of or having to do with Epicurus or his
philosophy, which holds that pleasure is
the proper end of man's efforts, but also
that true pleasure depends upon self-
control, moderation, and honorable
behavior.
Japanese…(a
continuation…)
 Ceremonial animal
 Defenseless Japanese
 Modest people
KOREAN
 More are now traveling
 Usually on multi-destination package
 More male than female travelers
 Travel in package tours
 Speak very little English
 Want Korean food
 4 to 5 days program
KOREAN
 Average age of travelers in their 50’s
 Tipping is not practiced in Korea
 Consider Philippines’ value for money
 Love Philippine seafood
 Very safety conscious
 Time and health conscious
TAIWANESE
 More travel every year with their fast
economic development
 They now constitute the highest
growth rate in arrivals
 More male than female travelers
 Travel on package tours
 Speak very little English
TAIWANESE
 Want Chinese food
 4 to 5 days program only
 Average age of travelers in their early 50’s
 Tipping practiced and pre-oriented
 Consider Philippines’ value for money
 Love Philippine seafood
 Very safety conscious(peace and order)
TAIWANESE
 Time and health conscious
 Love to shop for Philippine specialties
and delicacies
HONGKONG CHINESE
 Travel in cheap package tours with
high hotel standards
 Counts every centavo
 Speak very little english
 Very meticulous with Chinese food
with-out coconut oil
 Up to 6 days program
 Average age of travelers in their 30’s
HONGKONG CHINESE…
 Tipping is pre-oriented in Hongkong
 Consider Philippines value for money
 Love Philippine Seafood
 Very safety conscious
 Time and health conscious
 Go shopping in big department stores
SINGAPOREAN
 Travel in cheap package tours with
high hotel standards
 Counts every centavo
 Speak English
 Love to eat hot and spicy food-check if
no beef or pork
 Up to 5 days tour program
SINGAPOREAN…
 AVERAGE AGE OF TRAVELERS IN
THEIR 40’S
 CONSCIOUS IN TIPPING
 CONSIDER PHILS. VALUE FOR
MONEY
 LOVE PHIL. SEAFOOD
 VERY SAFETY CONSCIOUS
 TIME & HEALTH CONSCIOUS
SINGAPOREAN…
 GO SHOPPING IN BIG
DEPARTMENT STORES
 BUYS A LOT OF PHIL. SPECIALTIES
& DELICACIES
 ALWAYS COMPARE HOST
COUNTRY WITH HOME
MALAYSIAN,
INDONESIAN
 Love to travel in package tours if
ethnic Chinese
 Speak English
 Love chilies and spicy foods—no
pork?
 Up to 6 days program
 Average age of travelers in their 40’s
 Know how to tip
MALAYSIAN,
INDONESIAN
 CONSIDER Philippine’s value for
money
 Very safety conscious
 Time and health conscious
 Go shopping in big department stores
 Buys a lot of Philippine delicacies and
specialties
THAIS
 Do not speak English
 Travel on multi-destination package
tours
 Chilies and spicy food is their main
dish—no beef?
 Tipping is pre-oriented
 Travelers in their 50’s
 Basically ethnic than Chinese
CHINESE FROM
MAINLAND CHINA
 Travel in package tours with regular
hotel standards but expects amenities
in 3-stars hotel rooms like they have in
China
 Count every centavo
 Speak very little English
 Very meticulous with Chinese food
CHINESE…
 UP TO 6 DAYS PROGRAM
 Average age of travelers in their 50’s
 Tipping is pre-oriented
 Consider Philippines’ value for money
 Love Philippine Seafood
 Very safety conscious
 Time and health conscious
 Usually have local Chinese contacts or
associations for their activities
INDIAN
 Travel in cheap package tours with
high hotel standards
 Count every centavo
 Speak very little English
 Very meticulous with food—chilies and
curries—no beef?
 Up to 6 days program
INDIAN…
 Average age of travelers in their 40’s
 Tipping is on case-to-case basis
 Consider Phils. Value for money
 Very safety conscious
 Time and health conscious
 Go shopping in cheap places (under
the Quiapo Bridge)
INDIAN…
 Travel in cheap package tours with
high hotel standards
 Counts every centavo
 Speak very accented English
 Very meticulous with food—chilies and
curries—no beef?
 Up to 6 days program
 Average age of travelers in their 40’s
INDIAN…
 Tipping on a case-to-case basis
 Consider Phils. Value for money
 Very safety conscious
 Time and health conscious
 Go shopping in cheap places
BRITISH
 Travel in package tours with high hotel
standards
 Count every centavo
 Up to 15 days program
 Average age of travelers in their 50’s
 Know how to tip
Psychology of tourist
Psychology of tourist
Psychology of tourist

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Psychology of tourist

  • 1. PSYCHOLOGY OF TOURIST Presented by: MANNY P. DALEON Tour Guiding Instructor I
  • 2. JAPANESE  More than 12 million travelers a year  Less than 3% visit the Philippines  3% = 360,000  More male than female travelers  Travel in package tours  More repeaters than first timers  Speak little English
  • 3. Japanese…(a continuation…)  Want Japanese Foods  4 to 5 days program only  Average age of travelers in their early 40’s  Tipping is not practiced in Japan  Consider Philippines value for money  Love Philippine seafood  Very safety conscious( peace and order)
  • 4. Japanese…(a continuation…)  Time and health conscious  Office ladies newest travel trend setter  Workaholics  Bath consciousness  Groupism  Consensus-mindedness  dependency
  • 5. Japanese…(a continuation…)  Inner-outer world  Face-consciousness  Epicurian Japanese  of or having to do with Epicurus or his philosophy, which holds that pleasure is the proper end of man's efforts, but also that true pleasure depends upon self- control, moderation, and honorable behavior.
  • 6. Japanese…(a continuation…)  Ceremonial animal  Defenseless Japanese  Modest people
  • 7. KOREAN  More are now traveling  Usually on multi-destination package  More male than female travelers  Travel in package tours  Speak very little English  Want Korean food  4 to 5 days program
  • 8. KOREAN  Average age of travelers in their 50’s  Tipping is not practiced in Korea  Consider Philippines’ value for money  Love Philippine seafood  Very safety conscious  Time and health conscious
  • 9. TAIWANESE  More travel every year with their fast economic development  They now constitute the highest growth rate in arrivals  More male than female travelers  Travel on package tours  Speak very little English
  • 10. TAIWANESE  Want Chinese food  4 to 5 days program only  Average age of travelers in their early 50’s  Tipping practiced and pre-oriented  Consider Philippines’ value for money  Love Philippine seafood  Very safety conscious(peace and order)
  • 11. TAIWANESE  Time and health conscious  Love to shop for Philippine specialties and delicacies
  • 12. HONGKONG CHINESE  Travel in cheap package tours with high hotel standards  Counts every centavo  Speak very little english  Very meticulous with Chinese food with-out coconut oil  Up to 6 days program  Average age of travelers in their 30’s
  • 13. HONGKONG CHINESE…  Tipping is pre-oriented in Hongkong  Consider Philippines value for money  Love Philippine Seafood  Very safety conscious  Time and health conscious  Go shopping in big department stores
  • 14. SINGAPOREAN  Travel in cheap package tours with high hotel standards  Counts every centavo  Speak English  Love to eat hot and spicy food-check if no beef or pork  Up to 5 days tour program
  • 15. SINGAPOREAN…  AVERAGE AGE OF TRAVELERS IN THEIR 40’S  CONSCIOUS IN TIPPING  CONSIDER PHILS. VALUE FOR MONEY  LOVE PHIL. SEAFOOD  VERY SAFETY CONSCIOUS  TIME & HEALTH CONSCIOUS
  • 16. SINGAPOREAN…  GO SHOPPING IN BIG DEPARTMENT STORES  BUYS A LOT OF PHIL. SPECIALTIES & DELICACIES  ALWAYS COMPARE HOST COUNTRY WITH HOME
  • 17. MALAYSIAN, INDONESIAN  Love to travel in package tours if ethnic Chinese  Speak English  Love chilies and spicy foods—no pork?  Up to 6 days program  Average age of travelers in their 40’s  Know how to tip
  • 18. MALAYSIAN, INDONESIAN  CONSIDER Philippine’s value for money  Very safety conscious  Time and health conscious  Go shopping in big department stores  Buys a lot of Philippine delicacies and specialties
  • 19. THAIS  Do not speak English  Travel on multi-destination package tours  Chilies and spicy food is their main dish—no beef?  Tipping is pre-oriented  Travelers in their 50’s  Basically ethnic than Chinese
  • 20. CHINESE FROM MAINLAND CHINA  Travel in package tours with regular hotel standards but expects amenities in 3-stars hotel rooms like they have in China  Count every centavo  Speak very little English  Very meticulous with Chinese food
  • 21. CHINESE…  UP TO 6 DAYS PROGRAM  Average age of travelers in their 50’s  Tipping is pre-oriented  Consider Philippines’ value for money  Love Philippine Seafood  Very safety conscious  Time and health conscious  Usually have local Chinese contacts or associations for their activities
  • 22. INDIAN  Travel in cheap package tours with high hotel standards  Count every centavo  Speak very little English  Very meticulous with food—chilies and curries—no beef?  Up to 6 days program
  • 23. INDIAN…  Average age of travelers in their 40’s  Tipping is on case-to-case basis  Consider Phils. Value for money  Very safety conscious  Time and health conscious  Go shopping in cheap places (under the Quiapo Bridge)
  • 24. INDIAN…  Travel in cheap package tours with high hotel standards  Counts every centavo  Speak very accented English  Very meticulous with food—chilies and curries—no beef?  Up to 6 days program  Average age of travelers in their 40’s
  • 25. INDIAN…  Tipping on a case-to-case basis  Consider Phils. Value for money  Very safety conscious  Time and health conscious  Go shopping in cheap places
  • 26. BRITISH  Travel in package tours with high hotel standards  Count every centavo  Up to 15 days program  Average age of travelers in their 50’s  Know how to tip