Jon mundy apprupt mobile publishing masterclass, #mpublishing

1. Mobile Advertising:
A service, not an imposition
apprupt @ mobile publishing masterclass
Century Club, London
12 April, 2011
Featured in:
© 2011 apprupt GmbH • www.apprupt.com

2. Display advertising needs to be a
…not an imposition
© 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/wwarby/4860335535/

3. Mobile has the potential...
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4. ...to be great
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5. but how can it make this?
© 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/wwarby/4860335535/

6. a willingness to experiment
Take the same approach to
advertising as you do to
content...
© 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/nabeelah/14116806

7. reach the individual
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8. 2
we need to be clever
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9. © 2011 apprupt GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011

10. Surely we can ADS
do more
than CONTENT
this?
© 2011 apprupt GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011

11. fat finger syndrome
47 % of users
accidentally click
on Mobile Ads
Harris Interactive, Dezember 2010
71 % of users
prefer advertising
where they remain
in the app
Harris Interactive, Dezember 2010
© 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/steefafa/5224115719/

12. Contextually targeted in-content app recommendation
© 2011 apprupt GmbH • www.apprupt.com

13. Users discover products on site – they only leave with a concrete buying intent.
Publisher Site Off-Portal / Off-App
The Product –ContvertisingTM User Flow and Positioning © 2011 apprupt GmbH • www.apprupt.com

14. App Store Ads (Apple, Android)
apprupt PocketAds (WebApp
Technology)
Click-to-Call (-Back), Click-to-
SMS
Mobile Video Ads (by Q3/2011)
© 2011 apprupt GmbH • www.apprupt.com

15. Pocket Ad
© 2011 apprupt GmbH • www.apprupt.com

16. Click to SMS
© 2011 apprupt GmbH • www.apprupt.com

17. Don’t be afraid to
try something new
© 2011 apprupt GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011

18. get in touch
Jascha Samadi Jon Mundy
MD & Founder Director of Business Development UK
Tel +49 (0)40 3252787-01 Tel +44 (0) 7967 824699
js@apprupt.com jm@apprupt.com
© 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/unconstructive_bry/2975621862/