Camerjam qustodian mobile sport masterclass

Qustodian Sports
“Monetizing and Audience”

October 2011

© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com 1

What is Qustodian?

Brands Mobile Internet Consumers

CHANNEL

• A permission-based, engagement marketing service for mobile
phone users
• Communicates over the mobile internet, independently of
phone manufacturer and operators


Qustodian User Experience
1. Simple sign-up and App download 2. Works on all phones with internet
process: access
– Apps for all major Smartphones
– Symbian, Android, iPhone, Blackberry,
Windows Mobile, JME
3 1

3. User has personal messages inbox for 4. Includes in-built reward mechanism to
commercial messages & coupons encourage user interaction and use

– For advertising, direct – Cash credit
marketing, sales (coupons) & – loyalty points (integrated
research with existing program)
– Rich media formats for – Miles
advertisers


And then receive messages

® Copyright – Qustodian S.L. Any reproduction or use is exclusively for the person(s) and companies referenced above. Reproduction prohibited.

Reference Agencies

© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com

Qustodian Acquisition Partners

UK Music Festival


Qustodian Sports: Case Study

Online Visibility: Link to Qustodian from Facebook page:

Q button link from homepage:


Why Qustodian Sports?

1. A two-way mobile channel for free
communication with fans.

2. A new source of income:

– Advertising revenue generated from brands sending
commercial messages to users.

– Club earns percentage of the advertising revenue
generated by each fan registered to service .


Fan registration

Dedicated landing
page for fans joining
service:

• Customised Qustodian
sign-up page for club
• Summarises benefits of:
• Club communications
• Qustodian service
• Receive offers
• Earn cash
• Maintain control


1. Welcome message

Preview Video

Welcome to Video welcome from Atletico
Qustodian player thanking fans for
preview in inbox registering and expaining
what they will receive


2. Quiz to win discount coupon in club shop

Preview Intro Questions Product info

Play and earn a Show how much 3 questions with 3 Congratulations and coupon
discount in our you know about multiple choice screen, which is auto-saved
shop message Atleti. You might answers to the user’s coupon inbox.
preview in inbox even learn Message can then be
something new: deleted or left so user can
Options: Yes / Later play as much as they like.


3. Christmas greeting from the team

Preview Intro Christmas
Video

Personalised message
video of players giving best
wishes for the holidays

Christmas greeting Holiday wishes from
message preview the team


4. Weekly match predictions game
with prize
Preview Intro challenge Goals Thanks
prediction

“Play and win” Do you want to play How many goals? Thank you for
preview in inbox to win a scarf? Atleti and Valencia playing. Next week
Predict the score of we’ll announce the
the game v Valencia results and winners
to win. Yes / No


5. Prediction game results
Preview Intro challenge Thanks

Results of game Well done, 17% of you predicted 1-2, Thank you for
preview in inbox although 26% voted for 2-1. Of all the playing. Next week
correct entries the winner of the scarf we’ll announce the
is Ms. Teresa of Madrid. results and winners


6. Club News
Preview News screen

Forlan prize News that Forlan has won
news message the Balon D’Or for 2010
preview in inbox


7. Awareness: Adidas new product launch

Preview Intro Video Ad Product info

Adidas kit launch “Born from within”, Video of Ad Product details and
message new Spain football closing comments
preview in inbox kit. Select next to
view video


Fans and the Qustodian Channel

Users will want added value and
entertainment:

• Club Information
• Surveys
• Offers and Promotions:
• Infotainment:
• Polls
• Competitions
• Prediction games (or bets)
• Goal action (depending on location)
• At the match
• Not at the match


Sports Revolution
The largest UK stadium advertising provider

• Sports Revolution own exclusive media rights at football & rugby clubs across the UK. We have
successfully managed outdoor & digital advertising for the Premier League & Football Leagues for
the past 8 years
• Our Integrated media portfolio includes:

In-Stadia

Digital Perimeter Concourse TV JumboTron 6 Sheets / A3 Experiential
Boards Screens Sheets Marketing
Out-Of-Stadia

Digital Perimeter Boards Online / Mobile Podcasts

Qustodian Sports
• Qustodian Sports is a
partnership between Sports
Revolution Digital /Snack
Media and Qustodian
– Focused on sports based
market in UK via exclusive
rights at 46 football and
rugby clubs and 23 football
related websites
– Monthly adult coverage:
• Visits: 4,361,342
• Unique audience: 1,690,983
• Impressions: 61,639,818


Football Videos


Caption Competition


Week on TV


NPower


188 Bet


ESPN


Try it!
Join our UK service at:
http://ffc.qustodian.com
or for a quick demo:

1. Visit: http://m.qustodian.com on your
mobile
2. Select “Access my Account”
3. Login with:

Country: UK
User: 12345
PW: 12345

For an enhanced user experience, download our App
to your phone from within this account using the
menu option provided.


John Roberts
+44 7786 517 099
john@qustodian.com


Camerjam qustodian mobile sport masterclass

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Camerjam qustodian mobile sport masterclass