1. 欲窮千⾥里⺫⽬目
俞真 ＠基督教新媒體運動

2. Simplicity is the ultimate sophistication.
~ Da Vinci
簡約就是精巧的極致

3. 簡約就是精巧的極致
If everyone is busy making everything
how can anyone perfect anything?
we start to confuse convenience with joy,
abundance with choice.
designing something requires focus
the first thing we ask is
what do we want people to feel?
delight? surprise? love? connection?
then we begin to craft around our intention
it takes time.
there are thousand no’s for every yes.
we simplify
we perfect
we start over
until every thing we touch enhances each life it
touches.
only then do we sign our work.
Simplicity is the ultimate sophistication.
~ Da Vinci

4. User Expectation使⽤用者的期望

5. 使⽤用者的期望
User Expectation
• 可使⽤用
Available and Approachable
• 穩定性
Stability
• 到使⽤用者那裡去
Be where users are
• 親和⼒力
Usability
• 兼容性
Compatibility

6. 使⽤用者的期望
User Expectation
• 可搜尋
Searchable
• 搜尋引擎優化
Search Engine Optimization
• 標籤
Tagging
• 多向度篩選
Multi-dimensional shortlisting

7. 使⽤用者的期望
User Expectation
• 可⾃自訂
Customizable
• 使⽤用者產⽣生內容
User-generated content
• 使⽤用者參與
User participation
• 使⽤用者設定
User configuration

8. 使⽤用者的期望
User Expectation
• 可分享
Shareable
• 分享按鈕
Share Button
• 版權：共享創意
Copyright: Creative Commons
• 多形式分享
Multi-format sharing

9. Organisation’s Concerns機構的考慮

10. 機構的考慮
Organisation’s Concerns
• 持續發展
Sustainable
• 靈活結構配合事⼯工改變
Flexible structure to cater for
future changes
• 切實可⾏行
Doable
• 簡便易⽤用
Simple and convenient
• “Simplicity is the ultimate
sophistication.” - Da Vinci

11. 機構的考慮
Organisation’s Concerns
• 可⼤大可⼩小
Scaleable
• 能快速地按需要調整規模
Scale can be adjusted quickly
based on needs
• 可重複使⽤用
Reusable
• 為將來規劃
With the future in mind

12. 機構的考慮
Organisation’s Concerns
• 兼容並蓄
Compatible
• 跨平台兼容
Cross-platform compatibility
• 可攜性
Portability
• 擁抱新媒體
Embrace New Media
• 資源管理
Resource management

13. 機構的考慮
Organisation’s Concerns
• 經濟實惠
Economical
• 總體擁有成本
Total Cost of Ownership
• 初期成本 vs. 續⽣生成本
Initial vs. Recurring Cost
• 衡⼯工量值
Value for investment
• 善⽤用資源
Efficient and effective resource
utilisation