Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)
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Social Media Strategy 社交媒體策略 2010.08.25 @ GNCI 真証傳播
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Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)
- 1. Social Media Strategy Calvin Yu @ GNCI / 2010.08.25
- 2. Social Media is a fad?
- 3. Or a fundamental shift in the way we communicate?
- 5. Changing Landscape • content delivery • new possibilities • mode of communication • interaction • speed
- 6. Changing Landscape • triggering point • product life cycle • expectation
- 7. Puzzled?
- 9. Myths of Social Networking
- 10. Myth #1 It is for the Youth only!
- 11. Fact #1 • During the past 5 years • ^ 55% seniors actively using the Internet ^ 55% • ^ 11% time spent online by the seniors ^ 11% • During the past 2 years • ^ 53% social networking seniors ^ 53% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
- 12. Fact #1 • Facebook • Growing in all age/gender demographic • 55 Fastest growing segment: Women over 55 • 45% 26 45% users > 26 years Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
- 13. Tip #1 The audience spectrum is much wider than what you can imagine!
- 14. Myth #2 We have website already!
- 15. Fact #2 • Web 1.0 vs. Web 2.0 • Website: passive information distribution • Social Networking: active information sharing and interaction through trusted connections • Speed of distribution
- 16. Tip #2 Be open-minded and embrace new possibilities!
- 17. Myth #3 We have no resources!
- 18. Fact #3 • That is exactly why you need Social Networking! • Trusted connections are your assets • Viral effect • Explore the hidden potentials of your work
- 19. Tip #3 With Social Networking platforms, you become much more resourceful than you used to be!
- 20. Myth #4 We have no IT people!
- 21. Fact #4 • Social Networking is designed for everyone! • They have already done the technical hard work for you! • ! You know better about your organization’s vision than any IT experts!
- 22. Tip #4 You need relevant Social Networking strategy rather than competent IT people!
- 23. Myth #5 How to pick the right ones?
- 24. Fact #5 • Social Networking is no different from what your organization have been doing for years! • You know the target audience > Go find them!
- 25. Tip #5 The choice is a strategic one rather than a technical one!
- 26. Myth #6 Just put everything on it!
- 27. Fact #6 • Highly competitive in attention seeking • What to share and how to share • Editorial Principles: Concise, Graphical, Shareable
- 28. Tip #6 Customize and Differentiate!
- 29. Myth #7 There will be negative posts!
- 30. Fact #7 • Then you had better hurry up! • Negative posts will appear somewhere ultimately • They had better appear in your space so that you can respond • Let them speak
- 31. Tip #7 Social networking gives you more opportunities to tell your side of story!
- 35. Participation
- 37. Social Media Strategy • Solidify, deepen and extend Trusted Connections
- 38. Focused
- 39. Coherent
- 40. Sustainable
- 41. Sustainable • Doable • 20/80 20/80 Rule • Simple • “Simplicity is the ultimate sophistication.” ~ Da Vinci • Economical • Total Cost
- 42. In search of excellence for HIM