The problem: people would like to use a clean toilet. However, it’s often not easy to find clean bathrooms in busy places. The pitch: a premium membership for exclusive access to convenient, clean, and well-managed toilet facilities. Think of it as “the Apple Store of Bathroom”. My vision is a premium bathroom with great user experience.

1. ToiletClub* (or not)
Hong Kong - 2013/June/9
Amber Matthews, Calvin Chan, Lucas Gerard,
Vincent Mah, Yana Gafurova
Tuesday, 11 June, 13

2. Pitch: People* want Clean*Toilets
Tuesday, 11 June, 13

3. Tuesday, 11 June, 13

4. ✤ Result: Invalidated
✤ not a problem in Hong Kong;
free toilets in Shopping Malls,
Hotels, McDonalds
✤ Learned:
1. People definition: too broad
2. Location: China needs this
more than Hong Kong
Riskiest Assumption:
People want clean toilet
4 Hours
Tuesday, 11 June, 13

5. Pivot #2: Pay toV.I.Pee
Tuesday, 11 June, 13

6. Riskiest Assumption:
People will payto skip the queue
✤ Result: Validated
People will pay (80%)
✤ Pay from HK$2~$20
(average $7)
✤ Learned:
unable to validate in concierge
style
2.5 Hours
Tuesday, 11 June, 13

7. Pivot #3:
Secure Short-term Storage
Tuesday, 11 June, 13

8. Riskiest Assumption:
people will trust the lockers provided
✤ Result: (in)validated:
✤ 1. People will use lockers (if
provided by trusted party, e.g.
MTR, Shopping Mall...)
✤ 2. Inconclusive: can’t test in
short time
2 Hours
Tuesday, 11 June, 13

9. ✤ Riskiest Assumption:
Tourist trusts us to deliver
luggage
✤ Result: Inconclusive
Such service exists at premium
(HK$600~$1000+)
✤ Learning:
✤ 1. Low competition
✤ 2. Unable to test with
Hotel and Airport outside of
office hours
Branched Pivot:
Luggage Pick-up & Delivery
from Hotel to Airport
1.5 Hour
Tuesday, 11 June, 13

10. ✤ 1. Approach the MTR company
re: space rental for lockers
✤ Trust
✤ 2. Explore pick-up service,
logistics
✤ Trust
Next Step: continue exploring
1. Locker in MTR Stations
2. Luggage Pick-up/Delivery Service
Tuesday, 11 June, 13

11. To be continued...
Amber Matthews, Calvin Chan, Lucas Gerard,
Vincent Mah, Yana Gafurova
Tuesday, 11 June, 13