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Mutagenesis
1. mutagenesis Evolving innovation in the digital worldBreaking barriers Cristiano de Almeida Business Consultant, Cristiano.almeidabr@gmail.com
2. W ays to release innovation Easy Observation: Delivery what people wish to be delivered, watching natural development of existent app/devices. Natural selection
3. W ays to release innovation Deep Observation: Delivery what people shows as a latent need but they don’t say in a straight way.
4. W ays to release innovation Beyond reality: Multagenesis Delivery things that you have tried before everybody, that was created from a natural behavior or need, but never mapped before. Delivery the unexpected. Mutagenesis
5. M utagenesisyoucan’tcontrol Don’t panic! Offering new solutions and services, if valid, will create new needs and markets, so it is not so predictable. Don’t try to artificially drive your creation…. Butyoumustfollow it andlearnwiththis Onthefly
6. B ut it cangrows as grasson a greenfield When you delivery something brand new and exciting at same time your results can grow in a logarithmic scale